Men's Fashion Audience in United States
Men's Fashion has an estimated audience of 9,445,310 people in United States. 51.5% are female, 48.5% are male, average age 31.2. Top brand affinities: Historic site, Bank account, Fairy godmother, Goop, Home equity.
Top brand affinities include Historic site, Bank account, Fairy godmother, with strongest over-indexing on Historic site (9.72× the country average). Demographically, the Men's Fashion audience skews balanced with an average age of 31.2, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation.
Category: Fashion & Accessoires · Type: Topic
Demographics of Men's Fashion fans
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 31.2 |
| Estimated audience size | 9,445,310 |
Audience persona
The typical Men's Fashion fan in United States is balanced, around 31.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Historic site.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Historic site | 9.72× | Arts & Culture |
| Bank account | 4.77× | Business & Career |
| Fairy godmother | 9.94× | Literature |
| Goop | 7.06× | Internet & Social Media |
| Home equity | 2.51× | Home & Garden |
| Home construction | 1.62× | Home & Garden |
| Staycation | 3.58× | Home & Garden |
| Collectable | 1.59× | Kids & Family |
| Mathcore | 7.37× | Music & Radio |
| Natural rubber | 1.9× | Cars & Mobility |
| Nebraska Cornhuskers football | 3.27× | Sports |
| Vocal harmony | 3.78× | Music & Radio |
| Harlow | 9.26× | Travel & Leisure |
| El Hijo del Santo | 23.09× | Sports |
| JDSU | 2.07× | Business & Career |
| Jaws | 3.65× | Movies & TV |
| Jesse Plemons | 2.25× | Movies & TV |
| Queens College, City University of New York | 4.73× | Business & Career |
| Iowa Lottery | 6.74× | Games |
| Acoustic music | 2.94× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 3.33 |
| Luxury Orientation | PREMIUM | 2.62 |
| Design Affinity | PREMIUM | 2.09 |
| Sustainability | BALANCE | 2.07 |
| Early Adopter Mentality | POWER | 2.07 |
| Sports Activity | POWER | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.9% |
| Japan | 14.0% |
| China | 13.1% |
See Men's Fashion audiences in other countries
More Fashion & Accessoires audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Men's Fashion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.