Rascasse Audience Intelligence

Men's Fashion Audience in United States

A data profile of the people who buy, follow and care about Men's Fashion in United States — modelled from more than twelve digital signal sources. Men's Fashion has an estimated audience of 9,445,310 people in United States.

#2392among Topic in United States#192in Fashion & Accessoires

The average Men's Fashion fan in United States is 31.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Google Drive, YouTube Music, Cyber Monday, with strongest over-indexing on Google Drive (4.16× the country average).

Demographically, the Men's Fashion audience skews balanced with an average age of 31.2, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Men's Fashion fan in United States is balanced, around 31.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Google Drive.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Men's Fashion profile in United States.

Audience size
9.4M
in United States
Gender
51.5%♀
48.5% male
Age
31.2
average years
Country rank
#3785
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Men's Fashion fans

51.5% are female, 48.5% are male, average age 31.2.

Fig. 02

Gender split

51.5%
Female
48.5%
Male
Demographic split for Men's Fashion audience in United States
MetricValue
Female51.5%
Male48.5%
Average age31.2
Estimated audience size9,445,310
Fig. 03

Age distribution

Ø 31.2
average years
Age distribution of the Men's Fashion audience in United States
Age bracketShare%
16-1938%
20-2926%
30-3918%
40-4912%
50+6%
Fig. 04

Worldwide distribution

15.9%

of the worldwide Men's Fashion audience comes from United States.

Worldwide audience distribution share by country for Men's Fashion
CountryShare
United States15.9%
Japan14.0%
China13.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Men's Fashion audience in United States is strongest.

Fig. 05

Top regions by affinity

Men's Fashion fans by region: top regions in United States
#RegionReachAffinity×
01Utah~100K1.32×
02Washington, District of Columbia~40K1.31×
03Wyoming~20K1.29×
04Washington~200K1.25×
05Colorado~200K1.24×
06California~1.5M1.21×
07New York~600K1.17×
08North Carolina~300K1.13×
09Virginia~300K1.11×
10Oregon~100K1.10×
11Connecticut~100K1.10×
12Georgia~300K1.09×
13Massachusetts~200K1.09×
14Tennessee~200K1.06×
15Ohio~300K1.05×
16New Jersey~200K1.04×
17Maryland~200K1.04×
18Nevada~90K1.02×
19Louisiana~100K1.01×
20Kansas~80K1.01×
21Illinois~300K1.00×
22Indiana~200K1.00×
23Missouri~200K1.00×
24Oklahoma~100K1.00×
25Idaho~50K0.99×
26Texas~800K0.98×
27Alabama~100K0.97×
28Hawaii~40K0.97×
29Pennsylvania~300K0.96×
30Rhode Island~30K0.96×
31Michigan~200K0.95×
32Wisconsin~100K0.95×
33South Carolina~100K0.95×
34Minnesota~100K0.95×
35Arkansas~70K0.95×
36Alaska~20K0.94×
37Arizona~200K0.93×
38Mississippi~70K0.93×
39Nebraska~40K0.93×
40Delaware~20K0.93×
41Florida~600K0.92×
42North Dakota~20K0.92×
43Montana~20K0.91×
44South Dakota~20K0.91×
45Iowa~70K0.90×
46New Mexico~40K0.90×
47New Hampshire~30K0.90×
48Maine~30K0.90×
49Kentucky~100K0.89×
50West Virginia~40K0.87×
Fig. 06

Affinity by region

Affinity by region — Men's Fashion, United States
0.87×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Men's Fashion audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Men's Fashion audience
#·InterestCategoryAffinity×
01Charles TyrwhittFashion & Accessoires13.66×
02Polo Ralph LaurenFashion & Accessoires6.98×
03High-net-worth individualBusiness & Career6.48×
04Family carCars & Mobility5.98×
05Loyalty programShopping5.92×
06Formal wearFashion & Accessoires5.91×
07PandoraFashion & Accessoires5.72×
08Google DriveTechnology & Electronics4.16×
09YouTube MusicInternet & Social Media4.05×
10Cyber MondayShopping4.03×
11StreetwearFashion & Accessoires3.39×
12Nordstrom rackFashion & Accessoires3.36×
13RefrigeratorHome & Garden3.30×
14Google NewsNews3.30×
15SunglassesFashion & Accessoires3.00×
16Sam's ClubShopping2.41×
17Macy'sShopping2.33×
18Indeed.comBusiness & Career2.25×
19HobbyHome & Garden2.01×
20SupermanMovies & TV1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Men's Fashion audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Men's Fashion audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.56×
Design AffinityPREMIUM2.04×
Price SensitivityPREMIUM2.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Men's Fashion audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.68×
TraditionCONSERVATISM0.73×
ExtroversionTHRILL0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Men's Fashion have in United States?

Men's Fashion has an estimated audience of 9,445,310 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Men's Fashion fans?

51.5% of Men's Fashion fans are female, 48.5% are male, with an average age of 31.2 years.

03

Which brands do Men's Fashion fans like most?

Men's Fashion fans show strongest brand affinity for Google Drive (4.16×), YouTube Music (4.05×), and Cyber Monday (4.03×) over the country average.

04

Where do Men's Fashion fans live in United States?

Men's Fashion fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~800K), and New York (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Men's Fashion fans also like?

Beyond Men's Fashion itself, the audience over-indexes on YouTube Music (4.05×), Cyber Monday (4.03×), Nordstrom rack (3.36×), and Polo Ralph Lauren (6.98×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Men's Fashion audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Men's Fashion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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