Charles Tyrwhitt Audience in United States

Charles Tyrwhitt logo

Charles Tyrwhitt has an estimated audience of 1,594,709 people in United States. 14.2% are female, 85.8% are male, average age 41.9. Top regions: New York, California, New Jersey. Top brand affinities: T. M. Lewin, Men's Fashion, Michael Sam, JoS. A. Bank Clothiers, SikSilk.

The average Charles Tyrwhitt fan in United States is 41.9 years old, more male, and lives primarily in New York. The audience is concentrated in New York, California, New Jersey. Top brand affinities include T. M. Lewin, Men's Fashion, Michael Sam, with strongest over-indexing on T. M. Lewin (164.18× the country average). Demographically, the Charles Tyrwhitt audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of Charles Tyrwhitt fans

Demographic split for Charles Tyrwhitt audience in United States
MetricValue
Female14.2%
Male85.8%
Average age41.9
Estimated audience size1,594,709

Audience persona

The typical Charles Tyrwhitt fan in United States is more male, around 41.9 years old, with strong Luxury Orientation tendencies and a notable affinity for T. M. Lewin.

Top regions in United States

Top regions ranked by reach for Charles Tyrwhitt in United States
RegionReachAffinity
New York414,6454.65×
California140,2140.8×
New Jersey136,1463.36×
Texas131,3990.96×
Florida92,5660.86×
Illinois86,6861.63×
Virginia78,6252.02×
Pennsylvania72,1011.34×
Massachusetts55,6771.77×
Maryland49,5541.81×
Georgia47,4500.97×
North Carolina47,1190.98×
Ohio37,7930.77×
Connecticut33,7292.11×
Michigan29,5990.71×
Washington, District of Columbia25,7935.38×
Tennessee25,4920.8×
Colorado20,4580.81×
Washington19,1370.6×
South Carolina18,7590.78×
Missouri17,7010.69×
Indiana17,6970.61×
Minnesota17,0350.75×
Arizona16,6530.51×
Alabama15,1740.68×
Wisconsin15,1640.63×
Kentucky12,6620.63×
Louisiana12,0400.59×
Utah9,5320.67×
Oklahoma9,3190.53×
Oregon8,9950.49×
Kansas7,9280.63×
Nevada7,2850.47×
Iowa7,1770.55×
Arkansas6,5560.5×
Mississippi6,4160.49×
New Hampshire5,7960.92×
Rhode Island5,5051.08×
Delaware4,6391.05×
Nebraska4,5350.57×
Maine4,1360.72×
West Virginia3,5800.48×
Idaho3,4890.44×
New Mexico3,0330.38×
Vermont2,2360.8×
Hawaii1,9020.28×
Montana1,7940.41×
South Dakota1,3210.36×
North Dakota1,1730.36×
Alaska1,0860.32×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Charles Tyrwhitt audience
BrandAffinityCategory
T. M. Lewin164.18×Fashion & Accessoires
Men's Fashion13.66×Fashion & Accessoires
Michael Sam75.61×Sports
JoS. A. Bank Clothiers21.12×Business & Career
SikSilk89.56×Fashion & Accessoires
Proper Cloth47.95×Fashion & Accessoires
Johnston & Murphy17.46×Fashion & Accessoires
The Hurt Locker27.41×Movies & TV
Drake University12.31×Business & Career
Menswear12.73×Fashion & Accessoires
Brooks Brothers9.79×Fashion & Accessoires
Men's Wearhouse5.43×Fashion & Accessoires
Hot Boys46.08×Music & Radio
Sunspel38.01×Fashion & Accessoires
Sweden national football team31.16×Sports
Jack Wills39.6×Fashion & Accessoires
Planet Fitness1.78×Sports
Top Model11.87×Fashion & Accessoires
Polo Ralph Lauren6.31×Fashion & Accessoires
Bursaspor58.51×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Charles Tyrwhitt audience
TraitClusterScore
Luxury OrientationPREMIUM5.47
Risk AppetiteTHRILL3
Quality AwarenessPREMIUM2.05
Early Adopter MentalityPOWER1.97
Design AffinityPREMIUM1.83
SustainabilityBALANCE1.8

Worldwide distribution

Worldwide audience distribution share by country for Charles Tyrwhitt
CountryShare
United Kingdom42.6%
United States28.9%
Germany7.3%

See Charles Tyrwhitt audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Charles Tyrwhitt have in United States?

Charles Tyrwhitt has an estimated audience of 1,594,709 people in United States, concentrated in New York and California.

What is the gender split and age of Charles Tyrwhitt fans?

14.2% of Charles Tyrwhitt fans are female, 85.8% are male, with an average age of 41.9 years.

Which brands do Charles Tyrwhitt fans like most?

Charles Tyrwhitt fans show strongest brand affinity for T. M. Lewin (164.18×), Men's Fashion (13.66×), and Michael Sam (75.61×) over the country average.

Where do Charles Tyrwhitt fans live in United States?

Charles Tyrwhitt fans in United States are most concentrated in New York (reach 414,645), California (reach 140,214), and New Jersey (reach 136,146). These three regions account for the largest share of the active audience.

What other brands do Charles Tyrwhitt fans also like?

Beyond Charles Tyrwhitt itself, the audience over-indexes on Men's Fashion (13.66×), Michael Sam (75.61×), JoS. A. Bank Clothiers (21.12×), and SikSilk (89.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Charles Tyrwhitt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.