Rascasse Audience Intelligence

Johnston & Murphy Target Market in United States

A data profile of the people who buy, follow and care about Johnston & Murphy in United States — modelled from more than twelve digital signal sources. Johnston & Murphy has an estimated audience of 1,620,426 people in United States.

#1727among Brand in United States#742in Fashion & Accessoires

The average Johnston & Murphy fan in United States is 47.3 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, New York.

Top brand affinities include 401(k), Charles Tyrwhitt, FedEx, with strongest over-indexing on 401(k) (18.94× the country average).

Demographically, the Johnston & Murphy audience skews more male with an average age of 47.3, and over-indexes on personality traits such as Luxury Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Johnston & Murphy fan in United States is more male, around 47.3 years old, with strong Luxury Orientation tendencies and a notable affinity for 401(k).

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Johnston & Murphy profile in United States.

Audience size
1.6M
in United States
Gender
33.3%♀
66.7% male
Age
47.3
average years
Country rank
#16734
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Johnston & Murphy

33.3% are female, 66.7% are male, average age 47.3.

Fig. 02

Gender split

33.3%
Female
66.7%
Male
Demographic split for Johnston & Murphy audience in United States
MetricValue
Female33.3%
Male66.7%
Average age47.3
Estimated audience size1,620,426
Fig. 03

Age distribution

Ø 47.3
average years
Age distribution of the Johnston & Murphy audience in United States
Age bracketShare%
16-196%
20-2911%
30-3918%
40-4927%
50+39%
Fig. 04

Worldwide distribution

90.3%

of the worldwide Johnston & Murphy audience comes from United States.

Worldwide audience distribution share by country for Johnston & Murphy
CountryShare
United States90.3%
Japan2.5%
Canada1.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Johnston & Murphy audience in United States is strongest.

Fig. 05

Top regions by affinity

Johnston & Murphy customers by region in United States
#RegionReachAffinity×
01Tennessee~70K2.20×
02Louisiana~30K1.63×
03Washington, District of Columbia~7K1.53×
04New Jersey~60K1.49×
05Maryland~40K1.49×
06Virginia~60K1.45×
07Kentucky~30K1.43×
08Texas~200K1.41×
09Georgia~70K1.39×
10South Carolina~30K1.36×
11Alabama~30K1.36×
12Connecticut~20K1.35×
13North Carolina~60K1.33×
14Missouri~30K1.30×
15Mississippi~20K1.30×
16Pennsylvania~70K1.29×
17Massachusetts~40K1.28×
18Florida~100K1.19×
19New York~100K1.18×
20Ohio~60K1.16×
21Kansas~10K1.15×
22Illinois~60K1.13×
23Colorado~30K1.11×
24Michigan~50K1.09×
25Minnesota~30K1.09×
26New Hampshire~6K0.97×
27Oklahoma~20K0.95×
28Nebraska~7K0.90×
29Indiana~30K0.89×
30Arkansas~10K0.89×
31Arizona~30K0.83×
32West Virginia~6K0.83×
33Rhode Island~4K0.81×
34Delaware~3K0.78×
35North Dakota~3K0.78×
36Maine~4K0.75×
37South Dakota~3K0.74×
38Utah~10K0.72×
39Nevada~10K0.70×
40Iowa~9K0.70×
41Vermont~2K0.65×
42Idaho~5K0.60×
43New Mexico~5K0.59×
44Montana~3K0.59×
45Wisconsin~10K0.57×
46Alaska~2K0.55×
47Hawaii~3K0.49×
48California~80K0.48×
49Washington~10K0.41×
50Oregon~7K0.37×
Fig. 06

Affinity by region

Affinity by region — Johnston & Murphy, United States
0.37×1.00×2.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Johnston & Murphy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Johnston & Murphy audience
#·InterestCategoryAffinity×
01401(k)Business & Career18.94×
02Charles TyrwhittFashion & Accessoires17.46×
03Cole HaanFashion & Accessoires9.02×
04Brooks BrothersFashion & Accessoires8.64×
05Slim-fit pantsFashion & Accessoires7.19×
06TalbotsShopping5.76×
07Ryder CupSports4.59×
08FedExBusiness & Career3.30×
09New BalanceFashion & Accessoires2.93×
10Nordstrom rackFashion & Accessoires2.69×
11PGA TourSports2.52×
12LeatherFashion & Accessoires2.50×
13NordstromShopping2.43×
14Trader Joe'sShopping2.22×
15GolfSports1.72×
16WineFood & Beverages1.70×
17Home improvementHome & Garden1.69×
18Target CorporationShopping1.69×
19EBayShopping1.69×
20Alcoholic beveragesFood & Beverages1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Johnston & Murphy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Johnston & Murphy audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.30×
IndulgenceJOY2.16×
Price SensitivityPREMIUM1.84×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Johnston & Murphy audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.72×
TraditionCONSERVATISM0.80×
Social Media UsageJOY0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Johnston & Murphy's target market in United States?

Johnston & Murphy's target market in United States covers an estimated 1,620,426 people, concentrated in Texas and Florida.

02

What is the gender split and age of Johnston & Murphy customers?

33.3% of the Johnston & Murphy audience are female, 66.7% are male, with an average age of 47.3 years.

03

Which brands do Johnston & Murphy fans like most?

Johnston & Murphy fans show strongest brand affinity for 401(k) (18.94×), Charles Tyrwhitt (17.46×), and FedEx (3.3×) over the country average.

04

Where do Johnston & Murphy fans live in United States?

Johnston & Murphy fans in United States are most concentrated in Texas (reach ~200K), Florida (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Johnston & Murphy fans also like?

Beyond Johnston & Murphy itself, the audience over-indexes on Charles Tyrwhitt (17.46×), FedEx (3.3×), Cole Haan (9.02×), and Nordstrom (2.43×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Johnston & Murphy audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Johnston & Murphy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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