Johnston & Murphy Audience in United States

Johnston & Murphy logo

Johnston & Murphy has an estimated audience of 1,610,916 people in United States. 33.3% are female, 66.7% are male, average age 47.3. Top regions: Texas, Florida, New York. Top brand affinities: Israel, Product design, Cherish (group), Home equity, Governor of Michigan.

The average Johnston & Murphy fan in United States is 47.3 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Florida, New York. Top brand affinities include Israel, Product design, Cherish (group), with strongest over-indexing on Israel (5.1× the country average). Demographically, the Johnston & Murphy audience skews more male with an average age of 47.3, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of Johnston & Murphy fans

Demographic split for Johnston & Murphy audience in United States
MetricValue
Female33.3%
Male66.7%
Average age47.3
Estimated audience size1,610,916

Audience persona

The typical Johnston & Murphy fan in United States is more male, around 47.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Johnston & Murphy in United States
RegionReachAffinity
Texas194,7961.41×
Florida128,9591.18×
New York112,4951.25×
California92,0120.52×
Pennsylvania72,1581.33×
Georgia71,1921.43×
Tennessee70,0862.17×
North Carolina67,0591.38×
New Jersey66,4151.62×
Illinois61,3301.14×
Ohio60,0031.21×
Virginia59,1421.51×
Michigan47,4401.13×
Massachusetts43,6311.37×
Maryland42,5171.54×
Louisiana34,8101.68×
Missouri34,1031.31×
South Carolina33,2501.37×
Alabama31,2821.39×
Kentucky30,0011.49×
Indiana28,1710.96×
Colorado27,0551.07×
Arizona23,6340.72×
Connecticut22,2711.38×
Minnesota20,0030.87×
Mississippi16,3251.23×
Oklahoma15,5950.87×
Kansas14,4201.14×
Wisconsin14,2080.59×
Washington14,0480.43×
Arkansas11,9000.9×
Utah10,2460.71×
Iowa9,5720.72×
Nevada9,4160.6×
Washington, District of Columbia7,7181.59×
Nebraska7,1430.88×
Oregon6,1810.33×
West Virginia6,0680.81×
New Hampshire5,6700.89×
Idaho4,5520.56×
New Mexico4,5110.56×
Rhode Island4,0920.8×
Maine4,0570.7×
Delaware3,3960.76×
South Dakota2,6880.72×
North Dakota2,5150.76×
Montana2,2190.5×
Hawaii2,0530.3×
Vermont1,5750.56×
Wyoming9950.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Johnston & Murphy audience
BrandAffinityCategory
Israel5.1×Travel & Leisure
Product design2.65×Business & Career
Cherish (group)12.95×Music & Radio
Home equity2.08×Home & Garden
Governor of Michigan7.2×Politics & Society
Natural rubber1.72×Cars & Mobility
Jeep Wagoneer4.75×Cars & Mobility
Fairy godmother5.64×Literature
Cam Ward2.75×Sports
Women's empowerment2.68×Politics & Society
Urban horticulture2.27×Home & Garden
Kansas1.56×Travel & Leisure
Iowa Lottery6.15×Games
Kendra Scott1.71×Fashion & Accessoires
Hipster5.4×Politics & Society
Wok3.67×Food & Beverages
Grinch2.25×Movies & TV
UK garage3.01×Music & Radio
Jeep Grand Cherokee (WJ)3.34×Cars & Mobility
headspace4.97×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Johnston & Murphy audience
TraitClusterScore
Luxury OrientationPREMIUM2.36
Design AffinityPREMIUM1.96
Early Adopter MentalityPOWER1.6
Quality AwarenessPREMIUM1.55
IndulgenceJOY1.54
DIY MentalityTHRILL1.39

Worldwide distribution

Worldwide audience distribution share by country for Johnston & Murphy
CountryShare
United States90.3%
Japan2.5%
Canada1.0%

See Johnston & Murphy audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Johnston & Murphy have in United States?

Johnston & Murphy has an estimated audience of 1,610,916 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Johnston & Murphy fans?

33.3% of Johnston & Murphy fans are female, 66.7% are male, with an average age of 47.3 years.

Which brands do Johnston & Murphy fans like most?

Johnston & Murphy fans show strongest brand affinity for Israel (5.1×), Product design (2.65×), and Cherish (group) (12.95×) over the country average.

Where do Johnston & Murphy fans live in United States?

Johnston & Murphy fans in United States are most concentrated in Texas (reach 194,796), Florida (reach 128,959), and New York (reach 112,495). These three regions account for the largest share of the active audience.

What other brands do Johnston & Murphy fans also like?

Beyond Johnston & Murphy itself, the audience over-indexes on Product design (2.65×), Cherish (group) (12.95×), Home equity (2.08×), and Governor of Michigan (7.2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Johnston & Murphy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.