Brooks Brothers Audience in United States

Brooks Brothers logo

Brooks Brothers has an estimated audience of 3,639,741 people in United States. 57.6% are female, 42.4% are male, average age 36.6. Top regions: New York, California, Texas. Top brand affinities: Jameis Winston, Jon Gruden, Kirk Cousins, Luke Kuechly, Giancarlo Stanton.

The average Brooks Brothers fan in United States is 36.6 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Jameis Winston, Jon Gruden, Kirk Cousins, with strongest over-indexing on Jameis Winston (20.28× the country average). Demographically, the Brooks Brothers audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Premium fashion

Demographics of Brooks Brothers fans

Demographic split for Brooks Brothers audience in United States
MetricValue
Female57.6%
Male42.4%
Average age36.6
Estimated audience size3,639,741

Audience persona

The typical Brooks Brothers fan in United States is more female, around 36.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Jameis Winston.

Top regions in United States

Top regions ranked by reach for Brooks Brothers in United States
RegionReachAffinity
New York504,7282.48×
California380,7680.95×
Texas326,5161.04×
Florida274,8421.12×
New Jersey195,8842.12×
Virginia171,6331.94×
Massachusetts164,8482.3×
Pennsylvania163,9591.34×
North Carolina147,5961.35×
Georgia146,3991.31×
Illinois141,5961.17×
Ohio101,6540.91×
Maryland93,3461.49×
Connecticut91,2882.5×
Michigan74,4670.78×
Tennessee65,0750.89×
South Carolina60,2101.1×
Indiana52,2340.79×
Missouri52,1160.89×
Washington50,7230.69×
Alabama44,3140.87×
Washington, District of Columbia43,0943.94×
Arizona42,9390.58×
Colorado41,5870.72×
Kentucky38,8260.85×
Louisiana38,1380.81×
Wisconsin32,5870.6×
Minnesota30,4090.58×
Oregon23,1460.55×
Mississippi21,5650.72×
Kansas21,2040.74×
New Hampshire19,8201.38×
Rhode Island19,6251.69×
Nevada19,2450.55×
Maine17,4771.34×
Oklahoma17,1940.43×
Utah16,9680.52×
Arkansas15,6370.52×
Iowa13,6200.45×
Delaware10,2661.02×
West Virginia9,5360.56×
Nebraska7,6350.42×
New Mexico7,5170.41×
Vermont7,4631.17×
Idaho6,7880.37×
Hawaii6,1290.39×
Montana3,8450.38×
Alaska2,7290.35×
South Dakota2,4320.29×
North Dakota2,3480.31×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Brooks Brothers audience
BrandAffinityCategory
Jameis Winston20.28×Sports
Jon Gruden21.23×Sports
Kirk Cousins13.7×Sports
Luke Kuechly25.79×Sports
Giancarlo Stanton18.06×Sports
Sean Payton19.41×Sports
Seth Curry16.96×Sports
Joe Namath18.91×Sports
Brookes Brothers11.87×Music & Radio
Scott Eastwood13.4×Movies & TV
Keegan Bradley17.36×Sports
Lee Min-ho19.24×Fashion & Accessoires
Brian Dawkins22.94×Sports
Brian Urlacher23.66×Sports
Dennis Rodman9.22×Sports
Darrelle Revis25.75×Sports
Paul Allen17.82×Business & Career
Brett Favre8.84×Sports
Pixi7.56×Beauty & Wellness
Golden Tate25.57×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Brooks Brothers audience
TraitClusterScore
Luxury OrientationPREMIUM4.71
Risk AppetiteTHRILL2.49
SustainabilityBALANCE2.17
Quality AwarenessPREMIUM1.64
Design AffinityPREMIUM1.54
TraditionCONSERVATISM1.38

Worldwide distribution

Worldwide audience distribution share by country for Brooks Brothers
CountryShare
United States45.0%
Japan16.8%
China2.7%

See Brooks Brothers audiences in other countries

More Premium fashion audiences in United States

Frequently asked questions

How many fans does Brooks Brothers have in United States?

Brooks Brothers has an estimated audience of 3,639,741 people in United States, concentrated in New York and California.

What is the gender split and age of Brooks Brothers fans?

57.6% of Brooks Brothers fans are female, 42.4% are male, with an average age of 36.6 years.

Which brands do Brooks Brothers fans like most?

Brooks Brothers fans show strongest brand affinity for Jameis Winston (20.28×), Jon Gruden (21.23×), and Kirk Cousins (13.7×) over the country average.

Where do Brooks Brothers fans live in United States?

Brooks Brothers fans in United States are most concentrated in New York (reach 504,728), California (reach 380,768), and Texas (reach 326,516). These three regions account for the largest share of the active audience.

What other brands do Brooks Brothers fans also like?

Beyond Brooks Brothers itself, the audience over-indexes on Jon Gruden (21.23×), Kirk Cousins (13.7×), Luke Kuechly (25.79×), and Giancarlo Stanton (18.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Brooks Brothers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.