Rascasse Audience Intelligence

Brooks Brothers Target Market in United States

A data profile of the people who buy, follow and care about Brooks Brothers in United States — modelled from more than twelve digital signal sources. Brooks Brothers has an estimated audience of 3,687,210 people in United States.

#11among Premium fashion in United States#896among Brand in United States#426in Fashion & Accessoires

The average Brooks Brothers fan in United States is 36.6 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Jameis Winston, Kirk Cousins, Jon Gruden, with strongest over-indexing on Jameis Winston (20.28× the country average).

Demographically, the Brooks Brothers audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Brooks Brothers fan in United States is more female, around 36.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Jameis Winston.

Category: Fashion & Accessoires · Type: Brand · Subtype: Premium fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Brooks Brothers profile in United States.

Audience size
3.7M
in United States
Gender
57.6%♀
42.4% male
Age
36.6
average years
Country rank
#8621
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Brooks Brothers

57.6% are female, 42.4% are male, average age 36.6.

Fig. 02

Gender split

57.6%
Female
42.4%
Male
Demographic split for Brooks Brothers audience in United States
MetricValue
Female57.6%
Male42.4%
Average age36.6
Estimated audience size3,687,210
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Brooks Brothers audience in United States
Age bracketShare%
16-1928%
20-2920%
30-3918%
40-4917%
50+17%
Fig. 04

Worldwide distribution

44.8%

of the worldwide Brooks Brothers audience comes from United States.

Worldwide audience distribution share by country for Brooks Brothers
CountryShare
United States44.8%
Japan16.6%
China2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Brooks Brothers audience in United States is strongest.

Fig. 05

Top regions by affinity

Brooks Brothers customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~50K4.35×
02Connecticut~90K2.54×
03New York~500K2.52×
04Massachusetts~200K2.43×
05New Jersey~200K2.05×
06Virginia~200K1.91×
07Rhode Island~20K1.72×
08Maine~20K1.50×
09New Hampshire~20K1.49×
10Maryland~90K1.45×
11Pennsylvania~200K1.32×
12Vermont~8K1.31×
13North Carolina~100K1.30×
14Georgia~100K1.27×
15Florida~300K1.14×
16South Carolina~60K1.12×
17Illinois~100K1.10×
18Texas~300K1.00×
19Delaware~10K1.00×
20California~400K0.88×
21Ohio~100K0.87×
22Alabama~40K0.84×
23Kentucky~40K0.83×
24Tennessee~60K0.82×
25Missouri~50K0.82×
26Louisiana~40K0.81×
27Michigan~70K0.73×
28Indiana~50K0.73×
29Kansas~20K0.73×
30Mississippi~20K0.71×
31Colorado~40K0.70×
32Washington~50K0.65×
33Nevada~20K0.62×
34West Virginia~10K0.59×
35Arizona~40K0.57×
36Wisconsin~30K0.57×
37Minnesota~30K0.57×
38Utah~20K0.54×
39Oregon~20K0.52×
40Arkansas~20K0.51×
41Alaska~4K0.47×
42Montana~5K0.46×
43Iowa~10K0.45×
44Nebraska~8K0.44×
45North Dakota~3K0.44×
46New Mexico~8K0.43×
47Hawaii~7K0.43×
48Oklahoma~20K0.42×
49South Dakota~4K0.42×
50Idaho~7K0.41×
Fig. 06

Affinity by region

Affinity by region — Brooks Brothers, United States
0.41×1.00×4.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Brooks Brothers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Brooks Brothers audience
#·InterestCategoryAffinity×
01Tyler Perry's TemptationMovies & TV35.96×
02Luke KuechlySports25.79×
03Darrelle RevisSports25.75×
04Brian UrlacherSports23.66×
05Brian DawkinsSports22.94×
06Jon GrudenSports21.23×
07Jameis WinstonSports20.28×
08Greg MadduxSports19.58×
09Sean PaytonSports19.41×
10Lee Min-hoFashion & Accessoires19.24×
11Joe NamathSports18.91×
12Giancarlo StantonSports18.06×
13Paul AllenBusiness & Career17.82×
14Keegan BradleySports17.36×
15Seth CurrySports16.96×
16Kirk CousinsSports13.70×
17Scott EastwoodMovies & TV13.40×
18Brookes BrothersMusic & Radio11.87×
19Charles TyrwhittFashion & Accessoires11.55×
20Dennis RodmanSports9.22×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Brooks Brothers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Brooks Brothers audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.48×
Design AffinityPREMIUM1.44×
Quality AwarenessPREMIUM1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Brooks Brothers audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.90×
Pet OwnershipJOY0.98×
DIY MentalityTHRILL0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Brooks Brothers's target market in United States?

Brooks Brothers's target market in United States covers an estimated 3,687,210 people, concentrated in New York and California.

02

What is the gender split and age of Brooks Brothers customers?

57.6% of the Brooks Brothers audience are female, 42.4% are male, with an average age of 36.6 years.

03

Which brands do Brooks Brothers fans like most?

Brooks Brothers fans show strongest brand affinity for Jameis Winston (20.28×), Kirk Cousins (13.7×), and Jon Gruden (21.23×) over the country average.

04

Where do Brooks Brothers fans live in United States?

Brooks Brothers fans in United States are most concentrated in New York (reach ~500K), California (reach ~400K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Brooks Brothers fans also like?

Beyond Brooks Brothers itself, the audience over-indexes on Kirk Cousins (13.7×), Jon Gruden (21.23×), Luke Kuechly (25.79×), and Sean Payton (19.41×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Brooks Brothers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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