Rascasse Audience Intelligence

Joe Namath Audience in United States

A data profile of the people who buy, follow and care about Joe Namath in United States — modelled from more than twelve digital signal sources. Joe Namath has an estimated audience of 1,417,558 people in United States.

#299among American football in United States#3789among Person in United States#1681in Sports

The average Joe Namath fan in United States is 46.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Taron Egerton, Winona Ryder, Sean Payton, with strongest over-indexing on Taron Egerton (182.71× the country average).

Demographically, the Joe Namath audience skews more male with an average age of 46.0, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Joe Namath fan in United States is more male, around 46.0 years old, with strong Patriotism tendencies and a notable affinity for Taron Egerton.

Category: Sports · Type: Person · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Joe Namath profile in United States.

Audience size
1.4M
in United States
Gender
29.8%♀
70.2% male
Age
46.0
average years
Country rank
#18518
Person in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Joe Namath fans

29.8% are female, 70.2% are male, average age 46.0.

Fig. 02

Gender split

29.8%
Female
70.2%
Male
Demographic split for Joe Namath audience in United States
MetricValue
Female29.8%
Male70.2%
Average age46.0
Estimated audience size1,417,558
Fig. 03

Age distribution

Ø 46.0
average years
Age distribution of the Joe Namath audience in United States
Age bracketShare%
16-199%
20-2911%
30-3917%
40-4925%
50+37%
Fig. 04

Worldwide distribution

97.3%

of the worldwide Joe Namath audience comes from United States.

Worldwide audience distribution share by country for Joe Namath
CountryShare
United States97.3%
Germany1.3%
Mexico0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Joe Namath audience in United States is strongest.

Fig. 05

Top regions by affinity

Joe Namath fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~50K2.72×
02New Jersey~50K1.32×
03Pennsylvania~60K1.31×
04Mississippi~10K1.24×
05Ohio~50K1.22×
06Connecticut~20K1.17×
07New York~90K1.16×
08Tennessee~30K1.14×
09Maine~6K1.14×
10South Carolina~20K1.13×
11West Virginia~7K1.11×
12Missouri~30K1.10×
13Wisconsin~20K1.09×
14Montana~4K1.08×
15Kentucky~20K1.07×
16Iowa~10K1.06×
17Delaware~4K1.06×
18Florida~100K1.05×
19North Carolina~40K1.03×
20New Hampshire~6K1.02×
21Oklahoma~20K0.99×
22Kansas~10K0.99×
23Rhode Island~5K0.99×
24Nebraska~7K0.98×
25Michigan~40K0.97×
26Arkansas~10K0.97×
27Idaho~7K0.96×
28Arizona~30K0.95×
29Louisiana~20K0.94×
30South Dakota~3K0.93×
31Massachusetts~30K0.92×
32Indiana~20K0.92×
33Hawaii~6K0.92×
34Georgia~40K0.90×
35Virginia~30K0.90×
36North Dakota~3K0.88×
37Illinois~40K0.86×
38Colorado~20K0.86×
39Vermont~2K0.86×
40New Mexico~6K0.85×
41Maryland~20K0.83×
42Minnesota~20K0.83×
43Oregon~10K0.83×
44Nevada~10K0.83×
45Washington~20K0.79×
46Utah~10K0.79×
47Texas~100K0.78×
48Alaska~2K0.74×
49Washington, District of Columbia~3K0.73×
50California~100K0.71×
Fig. 06

Affinity by region

Affinity by region — Joe Namath, United States
0.71×1.00×2.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Joe Namath audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Joe Namath audience
#·InterestCategoryAffinity×
01Sean PaytonSports238.18×
02Taron EgertonMovies & TV182.71×
03Winona RyderMovies & TV114.36×
04Erin AndrewsSports96.31×
05Dennis RodmanSports87.04×
06Toni ColletteMovies & TV85.69×
07Baker MayfieldSports82.15×
08Dumb and DumberMovies & TV63.85×
09Emmy RossumMovies & TV62.04×
10Jack NicholsonMovies & TV60.81×
11Brett FavreSports58.02×
12The Big LebowskiMovies & TV48.52×
13Kyrie IrvingSports34.99×
14Bill MurrayMovies & TV30.18×
15Winn-DixieShopping29.62×
16Donnie DarkoMovies & TV29.51×
17Mel BrooksMovies & TV26.56×
18Twin PeaksMovies & TV24.41×
19Nicolas CageMovies & TV22.37×
20Aaron RodgersSports20.14×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Joe Namath audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Joe Namath audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.70×
Convenience OrientationPREMIUM1.76×
IndividualismJOY1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Joe Namath audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.67×
Healthy LifestyleBALANCE0.69×
ExtroversionTHRILL0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Joe Namath have in United States?

Joe Namath has an estimated audience of 1,417,558 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Joe Namath fans?

29.8% of Joe Namath fans are female, 70.2% are male, with an average age of 46.0 years.

03

Which brands do Joe Namath fans like most?

Joe Namath fans show strongest brand affinity for Taron Egerton (182.71×), Winona Ryder (114.36×), and Sean Payton (238.18×) over the country average.

04

Where do Joe Namath fans live in United States?

Joe Namath fans in United States are most concentrated in California (reach ~100K), Florida (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Joe Namath fans also like?

Beyond Joe Namath itself, the audience over-indexes on Winona Ryder (114.36×), Sean Payton (238.18×), Baker Mayfield (82.15×), and Dennis Rodman (87.04×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

See Joe Namath audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Joe Namath. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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