Joe Namath Audience in United States

Joe Namath has an estimated audience of 1,441,158 people in United States. 29.8% are female, 70.2% are male, average age 46.0. Top regions: California, Texas, Florida. Top brand affinities: Taron Egerton, Baker Mayfield, Emmy Rossum, Winona Ryder, Brett Favre.

The average Joe Namath fan in United States is 46.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Taron Egerton, Baker Mayfield, Emmy Rossum, with strongest over-indexing on Taron Egerton (453.98× the country average). Demographically, the Joe Namath audience skews more male with an average age of 46.0, and over-indexes on personality traits such as Patriotism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: American football

Demographics of Joe Namath fans

Demographic split for Joe Namath audience in United States
MetricValue
Female29.8%
Male70.2%
Average age46.0
Estimated audience size1,441,158

Audience persona

The typical Joe Namath fan in United States is more male, around 46.0 years old, with strong Patriotism tendencies and a notable affinity for Taron Egerton.

Top regions in United States

Top regions ranked by reach for Joe Namath in United States
RegionReachAffinity
California124,4850.79×
Texas105,6990.85×
Florida102,7001.05×
New York96,4461.2×
Pennsylvania60,6371.25×
Ohio60,0741.35×
North Carolina49,3141.14×
New Jersey45,1101.23×
Illinois43,6410.91×
Georgia38,4170.87×
Michigan38,0851.01×
Alabama37,6651.87×
Tennessee32,3531.12×
Virginia32,0920.91×
Arizona28,8440.98×
Missouri26,8931.16×
South Carolina25,9311.2×
Wisconsin25,8811.19×
Massachusetts25,5630.9×
Indiana24,3550.93×
Washington23,0620.8×
Kentucky21,2801.18×
Colorado20,7520.91×
Maryland19,6940.79×
Minnesota17,5290.85×
Oklahoma17,0341.06×
Louisiana16,7960.9×
Connecticut15,5401.08×
Oregon14,3600.87×
Mississippi13,5331.14×
Iowa12,0541.02×
Kansas11,7871.04×
Nevada11,7860.85×
Utah11,5860.9×
Arkansas11,4660.97×
Idaho7,1090.98×
West Virginia7,1071.06×
Nebraska7,0270.97×
Maine6,3671.23×
Hawaii6,2921.02×
New Mexico6,0310.83×
New Hampshire5,5210.97×
Montana4,5331.13×
Rhode Island4,0280.88×
Delaware3,8000.96×
Washington, District of Columbia2,9280.68×
South Dakota2,7710.83×
North Dakota2,4410.82×
Wyoming2,1621.01×
Alaska1,9300.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Joe Namath audience
BrandAffinityCategory
Taron Egerton453.98×Movies & TV
Baker Mayfield187.12×Sports
Emmy Rossum135.14×Movies & TV
Winona Ryder76.03×Movies & TV
Brett Favre62.58×Sports
Dennis Rodman56.42×Sports
Sean Payton76.61×Sports
Erin Andrews76.53×Sports
Winn-Dixie32.85×Shopping
Jack Nicholson36.15×Movies & TV
Dumb and Dumber44.52×Movies & TV
Toni Collette50.08×Movies & TV
Aaron Rodgers16.1×Sports
Bill Murray35.09×Movies & TV
Behati Prinsloo96.03×Fashion & Accessoires
Mel Brooks29.86×Movies & TV
Kyrie Irving32.42×Sports
Spaceballs42.21×Movies & TV
Autism Awareness19.03×Health
Ryan Phillippe38.16×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Joe Namath audience
TraitClusterScore
PatriotismCONSERVATISM1.81
Luxury OrientationPREMIUM1.25
Career OrientationPOWER1.24
TraditionCONSERVATISM1.21
Need for SecurityCONSERVATISM1.21
SpiritualityBALANCE1.2

Worldwide distribution

Worldwide audience distribution share by country for Joe Namath
CountryShare
United States97.3%
Germany1.3%
Mexico0.9%

See Joe Namath audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Joe Namath have in United States?

Joe Namath has an estimated audience of 1,441,158 people in United States, concentrated in California and Texas.

What is the gender split and age of Joe Namath fans?

29.8% of Joe Namath fans are female, 70.2% are male, with an average age of 46.0 years.

Which brands do Joe Namath fans like most?

Joe Namath fans show strongest brand affinity for Taron Egerton (453.98×), Baker Mayfield (187.12×), and Emmy Rossum (135.14×) over the country average.

Where do Joe Namath fans live in United States?

Joe Namath fans in United States are most concentrated in California (reach 124,485), Texas (reach 105,699), and Florida (reach 102,700). These three regions account for the largest share of the active audience.

What other brands do Joe Namath fans also like?

Beyond Joe Namath itself, the audience over-indexes on Baker Mayfield (187.12×), Emmy Rossum (135.14×), Winona Ryder (76.03×), and Brett Favre (62.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Joe Namath. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.