Rascasse Audience Intelligence

Kyrie Irving Audience in United States

A data profile of the people who buy, follow and care about Kyrie Irving in United States — modelled from more than twelve digital signal sources. Kyrie Irving has an estimated audience of 4,084,022 people in United States.

#86among Basketball in United States#986among Person in United States#692in Sports

The average Kyrie Irving fan in United States is 26.8 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, New York.

Top brand affinities include Invincible (2006 film), Carmelo Anthony, Anthony Davis (basketball), with strongest over-indexing on Invincible (2006 film) (32.17× the country average).

Demographically, the Kyrie Irving audience skews more male with an average age of 26.8, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kyrie Irving fan in United States is more male, around 26.8 years old, with strong Patriotism tendencies and a notable affinity for Invincible (2006 film).

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kyrie Irving profile in United States.

Audience size
4.1M
in United States
Gender
39.5%♀
60.5% male
Age
26.8
average years
Country rank
#7923
Person in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kyrie Irving fans

39.5% are female, 60.5% are male, average age 26.8.

Fig. 02

Gender split

39.5%
Female
60.5%
Male
Demographic split for Kyrie Irving audience in United States
MetricValue
Female39.5%
Male60.5%
Average age26.8
Estimated audience size4,084,022
Fig. 03

Age distribution

Ø 26.8
average years
Age distribution of the Kyrie Irving audience in United States
Age bracketShare%
16-1958%
20-2921%
30-3911%
40-497%
50+4%
Fig. 04

Worldwide distribution

48.9%

of the worldwide Kyrie Irving audience comes from United States.

Worldwide audience distribution share by country for Kyrie Irving
CountryShare
United States48.9%
Philippines5.1%
China4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kyrie Irving audience in United States is strongest.

Fig. 05

Top regions by affinity

Kyrie Irving fans by region: top regions in United States
#RegionReachAffinity×
01Texas~600K1.61×
02Massachusetts~100K1.45×
03Ohio~200K1.43×
04Louisiana~80K1.42×
05Maryland~100K1.40×
06New Jersey~100K1.35×
07New York~300K1.33×
08Georgia~200K1.33×
09Mississippi~50K1.32×
10North Carolina~200K1.30×
11Minnesota~70K1.23×
12Washington, District of Columbia~20K1.22×
13Illinois~200K1.19×
14Connecticut~50K1.16×
15Rhode Island~20K1.14×
16Oklahoma~50K1.10×
17Michigan~100K1.09×
18Virginia~100K1.09×
19Florida~300K1.07×
20South Carolina~70K1.07×
21Arkansas~40K1.07×
22Delaware~10K1.07×
23Tennessee~90K1.04×
24Indiana~80K1.03×
25Pennsylvania~100K1.02×
26Alabama~60K1.02×
27Kentucky~50K1.01×
28North Dakota~9K1.00×
29California~500K0.98×
30South Dakota~9K0.93×
31Arizona~80K0.91×
32Nevada~40K0.91×
33Missouri~60K0.87×
34Maine~10K0.87×
35New Hampshire~10K0.86×
36Wisconsin~50K0.83×
37Kansas~30K0.82×
38Colorado~50K0.81×
39Hawaii~10K0.79×
40Washington~60K0.76×
41New Mexico~20K0.76×
42Iowa~30K0.75×
43Oregon~40K0.73×
44Nebraska~20K0.73×
45West Virginia~10K0.72×
46Alaska~6K0.69×
47Vermont~5K0.66×
48Utah~20K0.64×
49Montana~7K0.62×
50Idaho~10K0.54×
Fig. 06

Affinity by region

Affinity by region — Kyrie Irving, United States
0.54×1.00×1.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kyrie Irving audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kyrie Irving audience
#·InterestCategoryAffinity×
01Lawrence TaylorMovies & TV40.35×
02Randy MossSports38.43×
03Joe NamathSports34.99×
04Steve KerrSports34.74×
05Invincible (2006 film)Movies & TV32.17×
06Kawhi LeonardSports28.86×
07Allen IversonSports25.77×
08Draymond GreenSports24.49×
09Anthony Davis (basketball)Sports23.77×
10Jimmy ButlerSports22.75×
11Klay ThompsonSports22.56×
12Carmelo AnthonySports21.63×
13De'Aaron FoxSports19.93×
14Luka DončićSports17.42×
15Giannis AntetokounmpoSports15.62×
16Portland Trail BlazersSports12.61×
17Milwaukee BucksSports10.82×
18San Antonio SpursSports10.65×
19Aaron RodgersSports9.63×
20Golden State WarriorsSports7.49×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kyrie Irving audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kyrie Irving audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.27×
Early Adopter MentalityPOWER1.20×
Social Media UsageJOY1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kyrie Irving audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.70×
Quality AwarenessPREMIUM0.75×
Community OrientationOPEN0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kyrie Irving have in United States?

Kyrie Irving has an estimated audience of 4,084,022 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Kyrie Irving fans?

39.5% of Kyrie Irving fans are female, 60.5% are male, with an average age of 26.8 years.

03

Which brands do Kyrie Irving fans like most?

Kyrie Irving fans show strongest brand affinity for Invincible (2006 film) (32.17×), Carmelo Anthony (21.63×), and Anthony Davis (basketball) (23.77×) over the country average.

04

Where do Kyrie Irving fans live in United States?

Kyrie Irving fans in United States are most concentrated in Texas (reach ~600K), California (reach ~500K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Kyrie Irving fans also like?

Beyond Kyrie Irving itself, the audience over-indexes on Carmelo Anthony (21.63×), Anthony Davis (basketball) (23.77×), Giannis Antetokounmpo (15.62×), and Kawhi Leonard (28.86×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Kyrie Irving. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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