Kyrie Irving Audience in United States

Kyrie Irving logo

Kyrie Irving has an estimated audience of 4,235,733 people in United States. 39.5% are female, 60.5% are male, average age 26.8. Top regions: Texas, California, New York. Top brand affinities: Invincible (2006 film), Kawhi Leonard, Anthony Davis (basketball), Jimmy Butler, Carmelo Anthony.

The average Kyrie Irving fan in United States is 26.8 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Invincible (2006 film), Kawhi Leonard, Anthony Davis (basketball), with strongest over-indexing on Invincible (2006 film) (32.17× the country average). Demographically, the Kyrie Irving audience skews more male with an average age of 26.8, and over-indexes on personality traits such as LGBTQ+ Identity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Basketball

Demographics of Kyrie Irving fans

Demographic split for Kyrie Irving audience in United States
MetricValue
Female39.5%
Male60.5%
Average age26.8
Estimated audience size4,235,733

Audience persona

The typical Kyrie Irving fan in United States is more male, around 26.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Invincible (2006 film).

Top regions in United States

Top regions ranked by reach for Kyrie Irving in United States
RegionReachAffinity
Texas617,5161.7×
California483,5481.04×
New York333,8461.41×
Florida330,0491.15×
Ohio188,0401.44×
Illinois181,4541.29×
Georgia177,4891.36×
North Carolina171,7141.35×
Pennsylvania146,3761.03×
New Jersey145,9431.35×
Massachusetts132,2141.58×
Michigan120,8761.09×
Virginia115,4491.12×
Maryland105,9141.45×
Tennessee91,4591.08×
Indiana80,4031.04×
Louisiana79,6161.46×
Arizona78,8780.91×
Minnesota72,8121.2×
South Carolina66,1611.04×
Washington65,7340.77×
Missouri57,8940.85×
Colorado57,4900.86×
Alabama56,5420.96×
Kentucky54,6721.03×
Wisconsin52,8070.83×
Oklahoma51,2401.09×
Connecticut49,3891.16×
Mississippi43,9561.26×
Nevada38,3050.94×
Oregon36,5390.75×
Arkansas36,2641.04×
Kansas28,1290.84×
Iowa26,4670.76×
Utah23,7060.62×
Washington, District of Columbia15,7001.23×
Rhode Island15,5041.15×
New Mexico15,0780.71×
Nebraska14,8960.7×
New Hampshire14,6430.88×
Hawaii13,3750.73×
West Virginia12,9240.66×
Maine12,3780.82×
Delaware11,5640.99×
Idaho10,7100.5×
North Dakota7,5820.87×
South Dakota7,3200.75×
Montana6,4400.55×
Alaska4,7510.52×
Vermont4,4390.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kyrie Irving audience
BrandAffinityCategory
Invincible (2006 film)32.17×Movies & TV
Kawhi Leonard28.86×Sports
Anthony Davis (basketball)23.77×Sports
Jimmy Butler22.75×Sports
Carmelo Anthony21.63×Sports
Klay Thompson22.56×Sports
Luka Dončić17.42×Sports
Randy Moss38.43×Sports
Aaron Rodgers9.63×Sports
Draymond Green24.49×Sports
Lawrence Taylor40.35×Movies & TV
Milwaukee Bucks10.82×Sports
Portland Trail Blazers12.61×Sports
Golden State Warriors7.49×Sports
Giannis Antetokounmpo15.62×Sports
Kevin Durant14.27×Sports
Allen Iverson25.77×Sports
Steve Kerr34.74×Sports
Joe Namath34.99×Sports
Kevin Love33.91×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kyrie Irving audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.9
Risk AppetiteTHRILL2.48
Luxury OrientationPREMIUM1.83
Early Adopter MentalityPOWER1.67
Family OrientationCONSERVATISM1.65
Social Media UsageJOY1.16

Worldwide distribution

Worldwide audience distribution share by country for Kyrie Irving
CountryShare
United States49.8%
Philippines5.0%
China4.8%

See Kyrie Irving audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Kyrie Irving have in United States?

Kyrie Irving has an estimated audience of 4,235,733 people in United States, concentrated in Texas and California.

What is the gender split and age of Kyrie Irving fans?

39.5% of Kyrie Irving fans are female, 60.5% are male, with an average age of 26.8 years.

Which brands do Kyrie Irving fans like most?

Kyrie Irving fans show strongest brand affinity for Invincible (2006 film) (32.17×), Kawhi Leonard (28.86×), and Anthony Davis (basketball) (23.77×) over the country average.

Where do Kyrie Irving fans live in United States?

Kyrie Irving fans in United States are most concentrated in Texas (reach 617,516), California (reach 483,548), and New York (reach 333,846). These three regions account for the largest share of the active audience.

What other brands do Kyrie Irving fans also like?

Beyond Kyrie Irving itself, the audience over-indexes on Kawhi Leonard (28.86×), Anthony Davis (basketball) (23.77×), Jimmy Butler (22.75×), and Carmelo Anthony (21.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kyrie Irving. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.