Rascasse Audience Intelligence

Steve Kerr Audience in United States

A data profile of the people who buy, follow and care about Steve Kerr in United States — modelled from more than twelve digital signal sources. Steve Kerr has an estimated audience of 1,669,229 people in United States.

#178among Basketball in United States#3180among Person in United States#1463in Sports

The average Steve Kerr fan in United States is 36.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Reggie Jackson, Tobias Harris, Dwight Howard, with strongest over-indexing on Reggie Jackson (546.47× the country average).

Demographically, the Steve Kerr audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Individualism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Steve Kerr fan in United States is more male, around 36.8 years old, with strong Individualism tendencies and a notable affinity for Reggie Jackson.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Steve Kerr profile in United States.

Audience size
1.7M
in United States
Gender
24.6%♀
75.4% male
Age
36.8
average years
Country rank
#16378
Person in United States
Fig. 01

Search interest · 12-month trend

+34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Steve Kerr fans

24.6% are female, 75.4% are male, average age 36.8.

Fig. 02

Gender split

24.6%
Female
75.4%
Male
Demographic split for Steve Kerr audience in United States
MetricValue
Female24.6%
Male75.4%
Average age36.8
Estimated audience size1,669,229
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Steve Kerr audience in United States
Age bracketShare%
16-1922%
20-2927%
30-3921%
40-4911%
50+19%
Fig. 04

Worldwide distribution

81.5%

of the worldwide Steve Kerr audience comes from United States.

Worldwide audience distribution share by country for Steve Kerr
CountryShare
United States81.5%
Canada3.4%
France2.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Steve Kerr audience in United States is strongest.

Fig. 05

Top regions by affinity

Steve Kerr fans by region: top regions in United States
#RegionReachAffinity×
01California~300K1.89×
02Arizona~50K1.51×
03Illinois~70K1.40×
04Massachusetts~40K1.38×
05Washington, District of Columbia~6K1.26×
06Nevada~20K1.20×
07Hawaii~7K1.15×
08Maryland~30K1.10×
09Rhode Island~5K1.10×
10North Carolina~50K1.09×
11Connecticut~20K1.09×
12Indiana~30K1.08×
13Oregon~20K1.07×
14New York~90K1.05×
15Mississippi~10K1.05×
16Minnesota~20K1.04×
17Iowa~10K1.04×
18New Hampshire~6K1.02×
19Maine~5K1.02×
20Georgia~50K1.01×
21Virginia~40K1.01×
22Alabama~20K1.01×
23Oklahoma~20K1.00×
24Colorado~20K0.99×
25New Jersey~40K0.98×
26Arkansas~10K0.98×
27Ohio~40K0.97×
28Washington~30K0.97×
29Kentucky~20K0.95×
30Delaware~4K0.95×
31Tennessee~30K0.94×
32South Carolina~20K0.94×
33Nebraska~7K0.94×
34Wisconsin~20K0.93×
35Texas~100K0.92×
36Michigan~40K0.92×
37Louisiana~20K0.92×
38Montana~4K0.89×
39South Dakota~3K0.89×
40Alaska~3K0.89×
41Utah~10K0.88×
42North Dakota~3K0.88×
43Missouri~20K0.87×
44Florida~90K0.86×
45Pennsylvania~40K0.83×
46Kansas~10K0.83×
47Idaho~6K0.83×
48New Mexico~6K0.83×
49Vermont~2K0.82×
50West Virginia~5K0.75×
Fig. 06

Affinity by region

Affinity by region — Steve Kerr, United States
0.75×1.00×1.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Steve Kerr audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Steve Kerr audience
#·InterestCategoryAffinity×
01Reggie JacksonSports546.47×
02Tobias HarrisSports341.77×
03Kevin LoveSports178.67×
04Dwight HowardSports140.20×
05Slam Dunk ContestSports133.65×
06Gordon HaywardSports102.02×
07Damian LillardSports76.54×
08Dirk NowitzkiSports63.80×
09Blake GriffinSports49.11×
10Paul GeorgeSports44.79×
11Emmy RossumMovies & TV44.75×
12Charles BarkleySports42.35×
13Klay ThompsonSports39.26×
14Kawhi LeonardSports34.76×
15Kyrie IrvingSports34.74×
16Luka DončićSports20.73×
17Sharon OsbourneMovies & TV20.00×
18Winona RyderMovies & TV16.92×
19Carmelo AnthonySports15.78×
20Giannis AntetokounmpoSports15.04×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Steve Kerr audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Steve Kerr audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.14×
TraditionCONSERVATISM1.61×
IndulgenceJOY1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Steve Kerr audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.70×
Luxury OrientationPREMIUM0.82×
MindfulnessBALANCE0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Steve Kerr have in United States?

Steve Kerr has an estimated audience of 1,669,229 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Steve Kerr fans?

24.6% of Steve Kerr fans are female, 75.4% are male, with an average age of 36.8 years.

03

Which brands do Steve Kerr fans like most?

Steve Kerr fans show strongest brand affinity for Reggie Jackson (546.47×), Tobias Harris (341.77×), and Dwight Howard (140.2×) over the country average.

04

Where do Steve Kerr fans live in United States?

Steve Kerr fans in United States are most concentrated in California (reach ~300K), Texas (reach ~100K), and New York (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Steve Kerr fans also like?

Beyond Steve Kerr itself, the audience over-indexes on Tobias Harris (341.77×), Dwight Howard (140.2×), Kevin Love (178.67×), and Damian Lillard (76.54×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Steve Kerr. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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