Steve Kerr Audience in United States

Steve Kerr has an estimated audience of 1,470,367 people in United States. 24.6% are female, 75.4% are male, average age 36.8. Top regions: California, Texas, New York. Top brand affinities: Dwight Howard, Kevin Love, Tobias Harris, Reggie Jackson, Dirk Nowitzki.

The average Steve Kerr fan in United States is 36.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Dwight Howard, Kevin Love, Tobias Harris, with strongest over-indexing on Dwight Howard (121.32× the country average). Demographically, the Steve Kerr audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Individualism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Basketball

Demographics of Steve Kerr fans

Demographic split for Steve Kerr audience in United States
MetricValue
Female24.6%
Male75.4%
Average age36.8
Estimated audience size1,470,367

Audience persona

The typical Steve Kerr fan in United States is more male, around 36.8 years old, with strong Individualism tendencies and a notable affinity for Dwight Howard.

Top regions in United States

Top regions ranked by reach for Steve Kerr in United States
RegionReachAffinity
California274,9981.7×
Texas111,6620.88×
New York88,7451.08×
Florida85,0210.85×
Illinois68,9921.41×
North Carolina50,4001.14×
Massachusetts47,5611.64×
Arizona46,3721.54×
Georgia45,7231.01×
Ohio44,2610.98×
Pennsylvania41,9430.85×
New Jersey38,7091.04×
Virginia38,3981.07×
Michigan35,2820.92×
Washington29,7311.01×
Maryland29,3821.16×
Indiana27,6801.03×
Tennessee27,1420.92×
Colorado23,2541×
Minnesota21,0741×
Missouri20,8250.88×
Alabama20,6191×
South Carolina20,6080.93×
Wisconsin19,4900.88×
Oregon17,2411.02×
Kentucky17,0310.92×
Connecticut17,0271.15×
Louisiana16,4760.87×
Nevada15,8451.11×
Oklahoma14,2740.87×
Iowa12,7301.05×
Utah11,5410.88×
Mississippi11,2720.93×
Arkansas10,9990.91×
Kansas9,2360.8×
Hawaii6,7391.07×
New Hampshire6,6361.15×
Nebraska6,5370.89×
Maine6,0281.14×
Idaho6,0140.82×
Washington, District of Columbia5,8981.33×
New Mexico5,8920.8×
Rhode Island5,7561.23×
West Virginia4,4890.66×
Delaware3,9810.98×
Montana3,4780.85×
South Dakota2,6060.77×
Alaska2,3360.74×
North Dakota2,3200.77×
Vermont2,0050.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Steve Kerr audience
BrandAffinityCategory
Dwight Howard121.32×Sports
Kevin Love112.39×Sports
Tobias Harris144.6×Sports
Reggie Jackson129.32×Sports
Dirk Nowitzki67.03×Sports
Klay Thompson32.99×Sports
Autism Awareness19.03×Health
Kyrie Irving28.7×Sports
Diabetes mellitus awareness12.48×Health
Charles Barkley34.28×Sports
Blake Griffin45.41×Sports
Allen Iverson31.2×Sports
Sharon Osbourne20×Movies & TV
Damian Lillard24×Sports
Luka Dončić16.75×Sports
Chris Paul22.11×Sports
Carmelo Anthony18.12×Sports
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Giannis Antetokounmpo13.7×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Steve Kerr audience
TraitClusterScore
IndividualismJOY1.15
Risk AppetiteTHRILL1.12
Early Adopter MentalityPOWER1.11
Family OrientationCONSERVATISM1.09
TraditionCONSERVATISM1.06
Pet OwnershipJOY1.05

Worldwide distribution

Worldwide audience distribution share by country for Steve Kerr
CountryShare
United States80.3%
Canada3.7%
France2.1%

See Steve Kerr audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Steve Kerr have in United States?

Steve Kerr has an estimated audience of 1,470,367 people in United States, concentrated in California and Texas.

What is the gender split and age of Steve Kerr fans?

24.6% of Steve Kerr fans are female, 75.4% are male, with an average age of 36.8 years.

Which brands do Steve Kerr fans like most?

Steve Kerr fans show strongest brand affinity for Dwight Howard (121.32×), Kevin Love (112.39×), and Tobias Harris (144.6×) over the country average.

Where do Steve Kerr fans live in United States?

Steve Kerr fans in United States are most concentrated in California (reach 274,998), Texas (reach 111,662), and New York (reach 88,745). These three regions account for the largest share of the active audience.

What other brands do Steve Kerr fans also like?

Beyond Steve Kerr itself, the audience over-indexes on Kevin Love (112.39×), Tobias Harris (144.6×), Reggie Jackson (129.32×), and Dirk Nowitzki (67.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Steve Kerr. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.