Rascasse Audience Intelligence

Charles Barkley Audience in United States

A data profile of the people who buy, follow and care about Charles Barkley in United States — modelled from more than twelve digital signal sources. Charles Barkley has an estimated audience of 3,054,665 people in United States.

#104among Basketball in United States#1532among Person in United States#896in Sports

The average Charles Barkley fan in United States is 40.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Tim Duncan, Marcus Smart, Luka Dončić, with strongest over-indexing on Tim Duncan (153.06× the country average).

Demographically, the Charles Barkley audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Patriotism, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Charles Barkley fan in United States is more male, around 40.1 years old, with strong Patriotism tendencies and a notable affinity for Tim Duncan.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Charles Barkley profile in United States.

Audience size
3.1M
in United States
Gender
22.6%♀
77.4% male
Age
40.1
average years
Country rank
#10139
Person in United States
Fig. 01

Search interest · 12-month trend

+30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Charles Barkley fans

22.6% are female, 77.4% are male, average age 40.1.

Fig. 02

Gender split

22.6%
Female
77.4%
Male
Demographic split for Charles Barkley audience in United States
MetricValue
Female22.6%
Male77.4%
Average age40.1
Estimated audience size3,054,665
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Charles Barkley audience in United States
Age bracketShare%
16-1916%
20-2920%
30-3922%
40-4920%
50+22%
Fig. 04

Worldwide distribution

69.3%

of the worldwide Charles Barkley audience comes from United States.

Worldwide audience distribution share by country for Charles Barkley
CountryShare
United States69.3%
Canada4.0%
Brazil2.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Charles Barkley audience in United States is strongest.

Fig. 05

Top regions by affinity

Charles Barkley fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~90K2.39×
02Arizona~90K1.61×
03Minnesota~60K1.49×
04Maryland~70K1.44×
05Georgia~100K1.24×
06Pennsylvania~100K1.19×
07Mississippi~30K1.17×
08Louisiana~40K1.16×
09Indiana~60K1.11×
10Kentucky~40K1.10×
11Washington, District of Columbia~9K1.09×
12Delaware~8K1.09×
13Connecticut~30K1.08×
14North Carolina~90K1.06×
15New Jersey~70K1.06×
16Illinois~100K1.05×
17New York~200K1.04×
18Ohio~90K1.04×
19Tennessee~60K1.04×
20South Carolina~40K1.03×
21Massachusetts~60K1.02×
22Oklahoma~30K1.02×
23Arkansas~20K1.02×
24Texas~200K1.01×
25Michigan~70K0.98×
26Virginia~70K0.98×
27Wisconsin~40K0.93×
28Nevada~20K0.93×
29North Dakota~5K0.93×
30Missouri~40K0.92×
31Iowa~20K0.92×
32Rhode Island~8K0.92×
33Colorado~40K0.91×
34Florida~200K0.89×
35Nebraska~10K0.87×
36Kansas~20K0.85×
37California~300K0.84×
38Oregon~30K0.83×
39Montana~6K0.83×
40New Hampshire~9K0.82×
41South Dakota~5K0.82×
42Alaska~5K0.82×
43Washington~40K0.79×
44Maine~8K0.79×
45West Virginia~10K0.77×
46Hawaii~9K0.76×
47Vermont~4K0.76×
48New Mexico~10K0.75×
49Utah~20K0.73×
50Idaho~10K0.71×
Fig. 06

Affinity by region

Affinity by region — Charles Barkley, United States
0.71×1.00×2.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Charles Barkley audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Charles Barkley audience
#·InterestCategoryAffinity×
01El ClonMovies & TV285.22×
02Bill RussellSports153.23×
03Tim DuncanSports153.06×
04Marcus SmartSports141.44×
05Dirk NowitzkiSports128.26×
06Steve NashSports125.22×
07John StocktonSports123.27×
08Jason KiddSports116.70×
09Patrick EwingSports108.13×
10Scottie PippenSports104.37×
11Karl MaloneSports83.98×
12Tobias HarrisSports76.90×
13Dennis RodmanSports76.80×
14Larry BirdSports75.50×
15Wilt ChamberlainSports70.90×
16Luka DončićSports57.54×
17Magic JohnsonSports56.02×
18Joel EmbiidSports53.49×
19Damian LillardSports52.36×
20Giannis AntetokounmpoSports40.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Charles Barkley audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Charles Barkley audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.22×
MindfulnessBALANCE1.19×
SpiritualityBALANCE1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Charles Barkley audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.85×
TravellingTHRILL0.86×
IndividualismJOY0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Charles Barkley have in United States?

Charles Barkley has an estimated audience of 3,054,665 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Charles Barkley fans?

22.6% of Charles Barkley fans are female, 77.4% are male, with an average age of 40.1 years.

03

Which brands do Charles Barkley fans like most?

Charles Barkley fans show strongest brand affinity for Tim Duncan (153.06×), Marcus Smart (141.44×), and Luka Dončić (57.54×) over the country average.

04

Where do Charles Barkley fans live in United States?

Charles Barkley fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Charles Barkley fans also like?

Beyond Charles Barkley itself, the audience over-indexes on Marcus Smart (141.44×), Luka Dončić (57.54×), Giannis Antetokounmpo (40.01×), and Bill Russell (153.23×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Charles Barkley. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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