Charles Barkley Audience in United States

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Charles Barkley has an estimated audience of 2,770,802 people in United States. 22.6% are female, 77.4% are male, average age 40.1. Top regions: California, Texas, Florida. Top brand affinities: Marcus Smart, Bill Russell, Tim Duncan, Luka Dončić, Dirk Nowitzki.

The average Charles Barkley fan in United States is 40.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Marcus Smart, Bill Russell, Tim Duncan, with strongest over-indexing on Marcus Smart (141.44× the country average). Demographically, the Charles Barkley audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Career Orientation, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Basketball

Demographics of Charles Barkley fans

Demographic split for Charles Barkley audience in United States
MetricValue
Female22.6%
Male77.4%
Average age40.1
Estimated audience size2,770,802

Audience persona

The typical Charles Barkley fan in United States is more male, around 40.1 years old, with strong Career Orientation tendencies and a notable affinity for Marcus Smart.

Top regions in United States

Top regions ranked by reach for Charles Barkley in United States
RegionReachAffinity
California267,8450.88×
Texas251,9451.06×
Florida171,7640.92×
New York164,1921.06×
Pennsylvania115,5441.24×
Georgia108,0391.27×
Illinois99,4681.08×
Alabama97,2512.51×
Arizona94,5091.67×
North Carolina91,0721.09×
Ohio88,4801.04×
New Jersey75,1381.07×
Maryland73,1701.54×
Michigan68,8350.95×
Virginia67,5971×
Minnesota65,1061.64×
Massachusetts58,6331.07×
Tennessee58,1691.05×
Indiana55,9901.11×
Washington44,3200.8×
South Carolina42,4011.02×
Louisiana41,4451.16×
Colorado41,0710.94×
Missouri40,5140.91×
Wisconsin39,4240.95×
Kentucky36,4491.05×
Oklahoma30,1120.98×
Connecticut29,5021.06×
Mississippi26,0701.14×
Oregon25,7100.81×
Nevada25,1760.94×
Arkansas22,0610.97×
Iowa20,2610.89×
Utah17,7670.72×
Kansas17,6760.81×
Nebraska10,9770.79×
New Mexico9,8040.71×
West Virginia9,2070.71×
Idaho9,1380.66×
Washington, District of Columbia8,9661.08×
New Hampshire8,8060.81×
Hawaii8,7370.73×
Rhode Island7,9560.9×
Delaware7,8341.02×
Maine7,4140.75×
Montana5,8890.77×
North Dakota5,0450.89×
South Dakota4,7980.75×
Alaska4,6130.78×
Vermont3,3740.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Charles Barkley audience
BrandAffinityCategory
Marcus Smart141.44×Sports
Bill Russell153.23×Sports
Tim Duncan153.06×Sports
Luka Dončić57.54×Sports
Dirk Nowitzki128.26×Sports
Larry Bird75.5×Sports
Dennis Rodman76.8×Sports
Scottie Pippen104.37×Sports
Steve Nash125.22×Sports
Jason Kidd116.7×Sports
Giannis Antetokounmpo40.01×Sports
Wilt Chamberlain70.9×Sports
Damian Lillard52.36×Sports
Magic Johnson56.02×Sports
John Stockton123.27×Sports
Zach LaVine90.66×Sports
Patrick Ewing108.13×Sports
Karl Malone83.98×Sports
El Clon285.22×Movies & TV
Andrew Wiggins79.82×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Charles Barkley audience
TraitClusterScore
Career OrientationPOWER1.31
Social Media UsageJOY1.29
Early Adopter MentalityPOWER1.28
PatriotismCONSERVATISM1.18
Need for SecurityCONSERVATISM1.17
Risk AppetiteTHRILL1.15

Worldwide distribution

Worldwide audience distribution share by country for Charles Barkley
CountryShare
United States68.1%
Canada4.2%
United Kingdom2.0%

See Charles Barkley audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Charles Barkley have in United States?

Charles Barkley has an estimated audience of 2,770,802 people in United States, concentrated in California and Texas.

What is the gender split and age of Charles Barkley fans?

22.6% of Charles Barkley fans are female, 77.4% are male, with an average age of 40.1 years.

Which brands do Charles Barkley fans like most?

Charles Barkley fans show strongest brand affinity for Marcus Smart (141.44×), Bill Russell (153.23×), and Tim Duncan (153.06×) over the country average.

Where do Charles Barkley fans live in United States?

Charles Barkley fans in United States are most concentrated in California (reach 267,845), Texas (reach 251,945), and Florida (reach 171,764). These three regions account for the largest share of the active audience.

What other brands do Charles Barkley fans also like?

Beyond Charles Barkley itself, the audience over-indexes on Bill Russell (153.23×), Tim Duncan (153.06×), Luka Dončić (57.54×), and Dirk Nowitzki (128.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Charles Barkley. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.