Rascasse Audience Intelligence

Karl Malone Audience in United States

A data profile of the people who buy, follow and care about Karl Malone in United States — modelled from more than twelve digital signal sources. Karl Malone has an estimated audience of 1,439,486 people in United States.

#209among Basketball in United States#3719among Person in United States#1667in Sports

The average Karl Malone fan in United States is 35.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include New Japan Pro Wrestling, Food festival, John Stockton, with strongest over-indexing on New Japan Pro Wrestling (40.89× the country average).

Demographically, the Karl Malone audience skews more male with an average age of 35.1, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Karl Malone fan in United States is more male, around 35.1 years old, with strong Luxury Orientation tendencies and a notable affinity for New Japan Pro Wrestling.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Karl Malone profile in United States.

Audience size
1.4M
in United States
Gender
22.4%♀
77.6% male
Age
35.1
average years
Country rank
#18312
Person in United States
Fig. 01

Search interest · 12-month trend

+53%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Karl Malone fans

22.4% are female, 77.6% are male, average age 35.1.

Fig. 02

Gender split

22.4%
Female
77.6%
Male
Demographic split for Karl Malone audience in United States
MetricValue
Female22.4%
Male77.6%
Average age35.1
Estimated audience size1,439,486
Fig. 03

Age distribution

Ø 35.1
average years
Age distribution of the Karl Malone audience in United States
Age bracketShare%
16-1935%
20-2917%
30-3915%
40-4915%
50+17%
Fig. 04

Worldwide distribution

62.6%

of the worldwide Karl Malone audience comes from United States.

Worldwide audience distribution share by country for Karl Malone
CountryShare
United States62.6%
Canada4.0%
United Kingdom3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Karl Malone audience in United States is strongest.

Fig. 05

Top regions by affinity

Karl Malone fans by region: top regions in United States
#RegionReachAffinity×
01Utah~40K3.78×
02Louisiana~30K2.02×
03Arkansas~20K1.59×
04Idaho~9K1.37×
05Mississippi~10K1.20×
06Alaska~3K1.20×
07Georgia~50K1.15×
08Maryland~30K1.13×
09North Carolina~40K1.05×
10Illinois~50K1.04×
11Washington, District of Columbia~4K1.04×
12New York~70K1.01×
13Indiana~20K1.01×
14Texas~100K1.00×
15Alabama~20K1.00×
16Delaware~4K0.99×
17New Jersey~30K0.98×
18Virginia~30K0.98×
19Massachusetts~30K0.98×
20Oklahoma~10K0.98×
21Tennessee~30K0.96×
22California~100K0.95×
23Michigan~30K0.95×
24Nevada~10K0.95×
25Ohio~40K0.94×
26Connecticut~10K0.94×
27South Carolina~20K0.93×
28Wyoming~2K0.93×
29Pennsylvania~40K0.92×
30Kentucky~20K0.92×
31Arizona~20K0.91×
32Missouri~20K0.91×
33Colorado~20K0.90×
34Minnesota~20K0.90×
35Rhode Island~4K0.89×
36North Dakota~2K0.89×
37Oregon~10K0.88×
38Montana~3K0.86×
39Washington~20K0.85×
40Wisconsin~20K0.85×
41Florida~70K0.84×
42Kansas~9K0.84×
43Nebraska~5K0.83×
44Iowa~9K0.82×
45Hawaii~5K0.82×
46South Dakota~2K0.82×
47West Virginia~5K0.81×
48Maine~4K0.80×
49New Hampshire~4K0.79×
50New Mexico~5K0.72×
Fig. 06

Affinity by region

Affinity by region — Karl Malone, United States
0.72×1.00×3.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Karl Malone audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Karl Malone audience
#·InterestCategoryAffinity×
01Canvas PeopleHome & Garden65.05×
02New Japan Pro WrestlingSports40.89×
03John StocktonSports34.33×
04Food festivalFood & Beverages30.70×
05Bill RussellSports22.39×
06Chris BoshSports12.19×
07Hakeem OlajuwonSports11.07×
08Kareem Abdul-JabbarSports7.05×
09Dirk NowitzkiSports6.51×
10Larry BirdSports6.29×
11Ice-TMusic & Radio5.75×
12Wilt ChamberlainSports5.55×
13Magic JohnsonSports4.91×
14Charles BarkleySports4.55×
15Utah JazzSports2.50×
16Washington WizardsSports2.39×
17Minnesota TimberwolvesSports2.17×
18Detroit PistonsSports1.96×
19Giannis AntetokounmpoSports1.83×
20Milwaukee BucksSports1.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Karl Malone audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Karl Malone audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.20×
Early Adopter MentalityPOWER0.17×
Social Media UsageJOY0.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Karl Malone audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.10×
CreativityOPEN0.10×
Design AffinityPREMIUM0.10×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Karl Malone have in United States?

Karl Malone has an estimated audience of 1,439,486 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Karl Malone fans?

22.4% of Karl Malone fans are female, 77.6% are male, with an average age of 35.1 years.

03

Which brands do Karl Malone fans like most?

Karl Malone fans show strongest brand affinity for New Japan Pro Wrestling (40.89×), Food festival (30.7×), and John Stockton (34.33×) over the country average.

04

Where do Karl Malone fans live in United States?

Karl Malone fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Karl Malone fans also like?

Beyond Karl Malone itself, the audience over-indexes on Food festival (30.7×), John Stockton (34.33×), Bill Russell (22.39×), and Canvas People (65.05×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Karl Malone. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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