Karl Malone Audience in United States
Karl Malone has an estimated audience of 1,302,496 people in United States. 22.4% are female, 77.6% are male, average age 35.1. Top regions: California, Texas, Florida. Top brand affinities: New Japan Pro Wrestling, Food festival, John Stockton, Bill Russell, Canvas People.
The average Karl Malone fan in United States is 35.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include New Japan Pro Wrestling, Food festival, John Stockton, with strongest over-indexing on New Japan Pro Wrestling (40.89× the country average). Demographically, the Karl Malone audience skews more male with an average age of 35.1, and over-indexes on personality traits such as Risk Appetite, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Basketball
Demographics of Karl Malone fans
| Metric | Value |
|---|---|
| Female | 22.4% |
| Male | 77.6% |
| Average age | 35.1 |
| Estimated audience size | 1,302,496 |
Audience persona
The typical Karl Malone fan in United States is more male, around 35.1 years old, with strong Risk Appetite tendencies and a notable affinity for New Japan Pro Wrestling.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 139,345 | 0.97× |
| Texas | 112,770 | 1.01× |
| Florida | 74,265 | 0.84× |
| New York | 71,497 | 0.98× |
| Georgia | 46,512 | 1.16× |
| Illinois | 45,060 | 1.04× |
| Utah | 45,000 | 3.86× |
| North Carolina | 40,725 | 1.04× |
| Pennsylvania | 38,044 | 0.87× |
| Ohio | 37,147 | 0.93× |
| Louisiana | 34,855 | 2.08× |
| New Jersey | 31,937 | 0.96× |
| Michigan | 31,059 | 0.91× |
| Virginia | 29,954 | 0.94× |
| Massachusetts | 25,526 | 0.99× |
| Maryland | 25,470 | 1.14× |
| Tennessee | 25,358 | 0.97× |
| Arizona | 24,359 | 0.92× |
| Indiana | 23,057 | 0.97× |
| Washington | 22,668 | 0.87× |
| Colorado | 18,948 | 0.92× |
| Missouri | 18,944 | 0.9× |
| Alabama | 18,164 | 1× |
| South Carolina | 17,591 | 0.9× |
| Arkansas | 17,364 | 1.62× |
| Minnesota | 16,199 | 0.87× |
| Wisconsin | 15,466 | 0.79× |
| Kentucky | 14,953 | 0.92× |
| Oklahoma | 13,144 | 0.91× |
| Mississippi | 12,892 | 1.2× |
| Oregon | 12,537 | 0.84× |
| Nevada | 11,861 | 0.94× |
| Connecticut | 11,760 | 0.9× |
| Iowa | 8,563 | 0.8× |
| Kansas | 8,347 | 0.81× |
| Idaho | 8,176 | 1.25× |
| Nebraska | 5,112 | 0.78× |
| West Virginia | 4,501 | 0.74× |
| New Mexico | 4,289 | 0.66× |
| Hawaii | 4,282 | 0.76× |
| Washington, District of Columbia | 3,981 | 1.02× |
| New Hampshire | 3,756 | 0.73× |
| Rhode Island | 3,491 | 0.84× |
| Maine | 3,398 | 0.73× |
| Alaska | 3,355 | 1.2× |
| Delaware | 3,166 | 0.88× |
| Montana | 2,716 | 0.75× |
| North Dakota | 2,144 | 0.8× |
| South Dakota | 2,104 | 0.7× |
| Wyoming | 1,650 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| New Japan Pro Wrestling | 40.89× | Sports |
| Food festival | 30.7× | Food & Beverages |
| John Stockton | 34.33× | Sports |
| Bill Russell | 22.39× | Sports |
| Canvas People | 65.05× | Home & Garden |
| Larry Bird | 6.29× | Sports |
| Hakeem Olajuwon | 11.07× | Sports |
| Chris Bosh | 12.19× | Sports |
| Kareem Abdul-Jabbar | 7.05× | Sports |
| Ice-T | 5.75× | Music & Radio |
| Magic Johnson | 4.91× | Sports |
| Wilt Chamberlain | 5.55× | Sports |
| Utah Jazz | 2.5× | Sports |
| Minnesota Timberwolves | 2.17× | Sports |
| Dirk Nowitzki | 6.51× | Sports |
| Charles Barkley | 4.55× | Sports |
| Milwaukee Bucks | 1.76× | Sports |
| Detroit Pistons | 1.96× | Sports |
| Washington Wizards | 2.39× | Sports |
| Phoenix Suns | 1.87× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.3 |
| Career Orientation | POWER | 1.18 |
| Convenience Orientation | PREMIUM | 1.14 |
| Tradition | CONSERVATISM | 1.13 |
| Sports Activity | POWER | 1.09 |
| Community Orientation | OPEN | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 60.9% |
| Canada | 4.2% |
| United Kingdom | 3.1% |
See Karl Malone audiences in other countries
More Basketball audiences in United States
- NBA (91,514,318)
- NBA Finals (38,840,029)
- Golden State Warriors (37,009,341)
- Los Angeles Lakers (36,163,891)
- NBA playoffs (34,904,470)
Frequently asked questions
How many fans does Karl Malone have in United States?
Karl Malone has an estimated audience of 1,302,496 people in United States, concentrated in California and Texas.
What is the gender split and age of Karl Malone fans?
22.4% of Karl Malone fans are female, 77.6% are male, with an average age of 35.1 years.
Which brands do Karl Malone fans like most?
Karl Malone fans show strongest brand affinity for New Japan Pro Wrestling (40.89×), Food festival (30.7×), and John Stockton (34.33×) over the country average.
Where do Karl Malone fans live in United States?
Karl Malone fans in United States are most concentrated in California (reach 139,345), Texas (reach 112,770), and Florida (reach 74,265). These three regions account for the largest share of the active audience.
What other brands do Karl Malone fans also like?
Beyond Karl Malone itself, the audience over-indexes on Food festival (30.7×), John Stockton (34.33×), Bill Russell (22.39×), and Canvas People (65.05×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Karl Malone. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.