New Japan Pro Wrestling Audience in United States

New Japan Pro Wrestling has an estimated audience of 2,778,291 people in United States. 21.6% are female, 78.4% are male, average age 35.8. Top regions: California, New York, Texas. Top brand affinities: Karl Malone, Aaron Rodgers, Alexa Bliss, Rey Mysterio, John Cena.

The average New Japan Pro Wrestling fan in United States is 35.8 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Karl Malone, Aaron Rodgers, Alexa Bliss, with strongest over-indexing on Karl Malone (164.67× the country average). Demographically, the New Japan Pro Wrestling audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Healthy Lifestyle, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Video game

Demographics of New Japan Pro Wrestling fans

Demographic split for New Japan Pro Wrestling audience in United States
MetricValue
Female21.6%
Male78.4%
Average age35.8
Estimated audience size2,778,291

Audience persona

The typical New Japan Pro Wrestling fan in United States is more male, around 35.8 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Karl Malone.

Top regions in United States

Top regions ranked by reach for New Japan Pro Wrestling in United States
RegionReachAffinity
California406,6561.33×
New York251,9171.62×
Texas242,1571.01×
Pennsylvania158,6201.7×
Illinois152,6201.65×
Florida144,4530.77×
New Jersey116,6831.65×
Ohio105,2091.23×
North Carolina96,3381.15×
Georgia85,7951×
Virginia79,5191.18×
Maryland72,4311.52×
Michigan71,9710.99×
Tennessee71,9701.29×
Massachusetts65,5091.2×
South Carolina58,5991.4×
Missouri56,9871.27×
Indiana55,4441.09×
Arizona55,3930.98×
Alabama48,1511.24×
Wisconsin44,8761.07×
Washington43,5800.78×
Minnesota41,7661.05×
Kentucky38,9691.12×
Louisiana36,2211.01×
Oklahoma34,2871.11×
Connecticut32,5121.17×
Colorado31,8080.73×
Nevada29,8491.11×
Oregon29,5510.93×
Mississippi27,1161.18×
Arkansas25,8991.13×
Iowa17,4180.76×
Kansas13,6870.63×
West Virginia13,6631.06×
New Mexico13,2430.95×
Delaware10,1091.32×
Hawaii9,7350.82×
Utah9,4060.38×
New Hampshire9,3520.85×
Rhode Island9,1981.04×
Maine7,8550.79×
Nebraska7,2080.52×
Washington, District of Columbia6,3800.76×
Idaho5,4350.39×
Alaska4,6150.78×
South Dakota3,6100.56×
Vermont3,0430.62×
North Dakota2,9870.52×
Montana2,0110.26×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for New Japan Pro Wrestling audience
BrandAffinityCategory
Karl Malone164.67×Sports
Aaron Rodgers19.95×Sports
Alexa Bliss59.71×Sports
Rey Mysterio50.26×Sports
John Cena17.95×Sports
Bruce Willis13.97×Movies & TV
Beetlejuice9×Movies & TV
Luka Dončić20.14×Sports
Capital One7.04×Business & Career
Google Maps6.19×Internet & Social Media
Randy Orton27.76×Sports
Roman Reigns21.55×Sports
Hulk Hogan26.59×Sports
Ozzy Osbourne13.47×Music & Radio
CarGurus8.08×Cars & Mobility
Ric Flair21.51×Sports
Circle K9.17×Shopping
Brock Lesnar18.71×Sports
Seth Rollins23.01×Sports
WWE SmackDown13.68×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by New Japan Pro Wrestling audience
TraitClusterScore
Healthy LifestyleBALANCE1.42
LGBTQ+ IdentityOPEN1.31
Social Media UsageJOY1.25
Community OrientationOPEN1.21
Early Adopter MentalityPOWER1.09
PatriotismCONSERVATISM1.08

Worldwide distribution

Worldwide audience distribution share by country for New Japan Pro Wrestling
CountryShare
United States45.9%
Japan16.6%
United Kingdom6.9%

See New Japan Pro Wrestling audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does New Japan Pro Wrestling have in United States?

New Japan Pro Wrestling has an estimated audience of 2,778,291 people in United States, concentrated in California and New York.

What is the gender split and age of New Japan Pro Wrestling fans?

21.6% of New Japan Pro Wrestling fans are female, 78.4% are male, with an average age of 35.8 years.

Which brands do New Japan Pro Wrestling fans like most?

New Japan Pro Wrestling fans show strongest brand affinity for Karl Malone (164.67×), Aaron Rodgers (19.95×), and Alexa Bliss (59.71×) over the country average.

Where do New Japan Pro Wrestling fans live in United States?

New Japan Pro Wrestling fans in United States are most concentrated in California (reach 406,656), New York (reach 251,917), and Texas (reach 242,157). These three regions account for the largest share of the active audience.

What other brands do New Japan Pro Wrestling fans also like?

Beyond New Japan Pro Wrestling itself, the audience over-indexes on Aaron Rodgers (19.95×), Alexa Bliss (59.71×), Rey Mysterio (50.26×), and John Cena (17.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for New Japan Pro Wrestling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.