New Japan Pro Wrestling Audience in United States

New Japan Pro Wrestling logo

New Japan Pro Wrestling has an estimated audience of 2,778,291 people in United States. 21.6% are female, 78.4% are male, average age 35.8. Top regions: California, New York, Texas. Top brand affinities: Grinch, Captain America (1990 film), Goop, Wok, Alaska.

The average New Japan Pro Wrestling fan in United States is 35.8 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Grinch, Captain America (1990 film), Goop, with strongest over-indexing on Grinch (10.81× the country average). Demographically, the New Japan Pro Wrestling audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Healthy Lifestyle, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Video game

Demographics of New Japan Pro Wrestling fans

Demographic split for New Japan Pro Wrestling audience in United States
MetricValue
Female21.6%
Male78.4%
Average age35.8
Estimated audience size2,778,291

Audience persona

The typical New Japan Pro Wrestling fan in United States is more male, around 35.8 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Grinch.

Top regions in United States

Top regions ranked by reach for New Japan Pro Wrestling in United States
RegionReachAffinity
California406,6561.33×
New York251,9171.62×
Texas242,1571.01×
Pennsylvania158,6201.7×
Illinois152,6201.65×
Florida144,4530.77×
New Jersey116,6831.65×
Ohio105,2091.23×
North Carolina96,3381.15×
Georgia85,7951×
Virginia79,5191.18×
Maryland72,4311.52×
Michigan71,9710.99×
Tennessee71,9701.29×
Massachusetts65,5091.2×
South Carolina58,5991.4×
Missouri56,9871.27×
Indiana55,4441.09×
Arizona55,3930.98×
Alabama48,1511.24×
Wisconsin44,8761.07×
Washington43,5800.78×
Minnesota41,7661.05×
Kentucky38,9691.12×
Louisiana36,2211.01×
Oklahoma34,2871.11×
Connecticut32,5121.17×
Colorado31,8080.73×
Nevada29,8491.11×
Oregon29,5510.93×
Mississippi27,1161.18×
Arkansas25,8991.13×
Iowa17,4180.76×
Kansas13,6870.63×
West Virginia13,6631.06×
New Mexico13,2430.95×
Delaware10,1091.32×
Hawaii9,7350.82×
Utah9,4060.38×
New Hampshire9,3520.85×
Rhode Island9,1981.04×
Maine7,8550.79×
Nebraska7,2080.52×
Washington, District of Columbia6,3800.76×
Idaho5,4350.39×
Alaska4,6150.78×
South Dakota3,6100.56×
Vermont3,0430.62×
North Dakota2,9870.52×
Montana2,0110.26×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for New Japan Pro Wrestling audience
BrandAffinityCategory
Grinch10.81×Movies & TV
Captain America (1990 film)9.19×Movies & TV
Goop7.81×Internet & Social Media
Wok9.5×Food & Beverages
Alaska2.48×Travel & Leisure
Sierra Hull21.55×Music & Radio
Gift registry16×Kids & Family
Elsword19.83×Games
Minnesota2.1×Travel & Leisure
Vocal harmony5.22×Music & Radio
Nebraska2.58×Travel & Leisure
Justice2.57×Politics & Society
Keigo Higashino59.71×Literature
Google Home5.56×Technology & Electronics
Governor of Michigan6.04×Politics & Society
Home staging4.22×Home & Garden
Guitarist (magazine)8.94×Music & Radio
Nebraska Cornhuskers football2.77×Sports
Sinaloa2.77×Travel & Leisure
La Jolla6.63×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by New Japan Pro Wrestling audience
TraitClusterScore
Healthy LifestyleBALANCE1.42
LGBTQ+ IdentityOPEN1.31
Social Media UsageJOY1.25
Community OrientationOPEN1.21
Early Adopter MentalityPOWER1.09
PatriotismCONSERVATISM1.08

Worldwide distribution

Worldwide audience distribution share by country for New Japan Pro Wrestling
CountryShare
United States45.9%
Japan16.6%
United Kingdom6.9%

See New Japan Pro Wrestling audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does New Japan Pro Wrestling have in United States?

New Japan Pro Wrestling has an estimated audience of 2,778,291 people in United States, concentrated in California and New York.

What is the gender split and age of New Japan Pro Wrestling fans?

21.6% of New Japan Pro Wrestling fans are female, 78.4% are male, with an average age of 35.8 years.

Which brands do New Japan Pro Wrestling fans like most?

New Japan Pro Wrestling fans show strongest brand affinity for Grinch (10.81×), Captain America (1990 film) (9.19×), and Goop (7.81×) over the country average.

Where do New Japan Pro Wrestling fans live in United States?

New Japan Pro Wrestling fans in United States are most concentrated in California (reach 406,656), New York (reach 251,917), and Texas (reach 242,157). These three regions account for the largest share of the active audience.

What other brands do New Japan Pro Wrestling fans also like?

Beyond New Japan Pro Wrestling itself, the audience over-indexes on Captain America (1990 film) (9.19×), Goop (7.81×), Wok (9.5×), and Alaska (2.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for New Japan Pro Wrestling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.