Rascasse Audience Intelligence

New Japan Pro Wrestling Audience in United States

A data profile of the people who buy, follow and care about New Japan Pro Wrestling in United States — modelled from more than twelve digital signal sources. New Japan Pro Wrestling has an estimated audience of 2,778,035 people in United States.

#137among Event in United States#968in Sports

The average New Japan Pro Wrestling fan in United States is 35.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include John Cena, WWE Hall of Fame, Roman Reigns, with strongest over-indexing on John Cena (19.98× the country average).

Demographically, the New Japan Pro Wrestling audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical New Japan Pro Wrestling fan in United States is more male, around 35.8 years old, with strong Patriotism tendencies and a notable affinity for John Cena.

Category: Sports · Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the New Japan Pro Wrestling profile in United States.

Audience size
2.8M
in United States
Gender
21.6%♀
78.4% male
Age
35.8
average years
Country rank
#10947
Event in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of New Japan Pro Wrestling fans

21.6% are female, 78.4% are male, average age 35.8.

Fig. 02

Gender split

21.6%
Female
78.4%
Male
Demographic split for New Japan Pro Wrestling audience in United States
MetricValue
Female21.6%
Male78.4%
Average age35.8
Estimated audience size2,778,035
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the New Japan Pro Wrestling audience in United States
Age bracketShare%
16-1922%
20-2925%
30-3925%
40-4918%
50+10%
Fig. 04

Worldwide distribution

45.7%

of the worldwide New Japan Pro Wrestling audience comes from United States.

Worldwide audience distribution share by country for New Japan Pro Wrestling
CountryShare
United States45.7%
Japan16.5%
United Kingdom6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the New Japan Pro Wrestling audience in United States is strongest.

Fig. 05

Top regions by affinity

New Japan Pro Wrestling fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~90K1.62×
02Illinois~100K1.59×
03Pennsylvania~100K1.54×
04New Jersey~100K1.54×
05Oklahoma~50K1.51×
06New York~200K1.44×
07Mississippi~30K1.40×
08Maryland~70K1.38×
09Delaware~10K1.32×
10South Carolina~50K1.27×
11Alabama~50K1.20×
12California~400K1.19×
13North Carolina~100K1.19×
14Missouri~50K1.17×
15Connecticut~30K1.17×
16Virginia~80K1.16×
17Ohio~100K1.12×
18Massachusetts~60K1.09×
19Michigan~80K1.08×
20Kentucky~40K1.07×
21Arkansas~20K1.07×
22Louisiana~40K1.06×
23Indiana~50K1.05×
24West Virginia~10K1.05×
25Georgia~90K1.03×
26Rhode Island~9K1.02×
27Minnesota~40K1.00×
28Nevada~30K1.00×
29Wisconsin~40K0.99×
30Texas~200K0.97×
31Oregon~30K0.94×
32New Mexico~10K0.93×
33Hawaii~10K0.93×
34Arizona~50K0.91×
35Kansas~20K0.90×
36New Hampshire~10K0.90×
37Alaska~5K0.90×
38Vermont~4K0.85×
39North Dakota~5K0.84×
40Maine~8K0.83×
41South Dakota~5K0.83×
42Washington~50K0.82×
43Florida~200K0.80×
44Washington, District of Columbia~7K0.80×
45Iowa~20K0.79×
46Nebraska~10K0.78×
47Montana~6K0.78×
48Colorado~30K0.71×
49Idaho~10K0.69×
50Utah~20K0.63×
Fig. 06

Affinity by region

Affinity by region — New Japan Pro Wrestling, United States
0.63×1.00×1.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the New Japan Pro Wrestling audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for New Japan Pro Wrestling audience
#·InterestCategoryAffinity×
01Karl MaloneSports40.89×
02Randy OrtonSports27.98×
03Ric FlairSports25.65×
04Hulk HoganSports25.28×
05Roman ReignsSports24.56×
06CM PunkSports22.29×
07Shawn MichaelsSports21.81×
08Trish StratusFashion & Accessoires21.55×
09Brock LesnarSports20.64×
10Vince McMahonSports20.12×
11John CenaSports19.98×
12Triple HSports19.17×
13WWE Hall of FameSports18.13×
14Seth RollinsSports17.48×
15WrestleManiaSports17.46×
16WWE SmackDownSports17.44×
17WWE RawSports12.73×
18GrapplingSports7.20×
19Pizza HutFood & Beverages3.16×
20Planet FitnessSports2.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the New Japan Pro Wrestling audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by New Japan Pro Wrestling audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.96×
Community OrientationOPEN1.44×
Convenience OrientationPREMIUM1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by New Japan Pro Wrestling audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.54×
Luxury OrientationPREMIUM0.54×
SustainabilityBALANCE0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does New Japan Pro Wrestling have in United States?

New Japan Pro Wrestling has an estimated audience of 2,778,035 people in United States, concentrated in California and Texas.

02

What is the gender split and age of New Japan Pro Wrestling fans?

21.6% of New Japan Pro Wrestling fans are female, 78.4% are male, with an average age of 35.8 years.

03

Which brands do New Japan Pro Wrestling fans like most?

New Japan Pro Wrestling fans show strongest brand affinity for John Cena (19.98×), WWE Hall of Fame (18.13×), and Roman Reigns (24.56×) over the country average.

04

Where do New Japan Pro Wrestling fans live in United States?

New Japan Pro Wrestling fans in United States are most concentrated in California (reach ~400K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do New Japan Pro Wrestling fans also like?

Beyond New Japan Pro Wrestling itself, the audience over-indexes on WWE Hall of Fame (18.13×), Roman Reigns (24.56×), Ric Flair (25.65×), and Karl Malone (40.89×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See New Japan Pro Wrestling audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for New Japan Pro Wrestling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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