WWE Raw Audience in United States

WWE Raw logo

WWE Raw has an estimated audience of 4,855,322 people in United States. 25.3% are female, 74.7% are male, average age 35.0. Top regions: California, Texas, Florida. Top brand affinities: John Cena, WWE Hall of Fame, WrestleMania, WWE SmackDown, Duluth Trading Company.

The average WWE Raw fan in United States is 35.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include John Cena, WWE Hall of Fame, WrestleMania, with strongest over-indexing on John Cena (13.37× the country average). Demographically, the WWE Raw audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Movie / TV Show / Series · Subtype: TV show

Demographics of WWE Raw fans

Demographic split for WWE Raw audience in United States
MetricValue
Female25.3%
Male74.7%
Average age35.0
Estimated audience size4,855,322

Audience persona

The typical WWE Raw fan in United States is more male, around 35.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for John Cena.

Top regions in United States

Top regions ranked by reach for WWE Raw in United States
RegionReachAffinity
California426,3200.8×
Texas406,6570.97×
Florida310,3950.94×
New York296,7331.09×
Pennsylvania227,9811.39×
Ohio203,9811.36×
North Carolina197,5121.35×
Illinois185,5971.15×
Georgia162,6221.09×
Michigan133,6991.05×
Tennessee129,5171.33×
New Jersey119,5200.97×
Virginia119,4941.01×
Indiana110,0231.24×
South Carolina104,3041.43×
Massachusetts98,0581.03×
Missouri97,1551.24×
Alabama96,5501.42×
Wisconsin85,6911.17×
Kentucky83,1221.37×
Maryland82,4380.99×
Louisiana81,9871.31×
Arizona79,7310.8×
Minnesota61,9110.89×
Mississippi60,1871.5×
Washington57,7440.59×
Oklahoma56,3891.05×
Arkansas48,7701.22×
Connecticut47,9200.98×
Colorado45,7910.6×
Iowa43,5691.09×
West Virginia41,3081.83×
Kansas39,5711.03×
Nevada35,8800.76×
Oregon35,5150.64×
Nebraska23,0060.94×
New Mexico21,8440.9×
Rhode Island18,6491.21×
Utah18,6060.43×
New Hampshire17,6600.92×
Hawaii17,0220.82×
Maine16,3850.94×
Idaho15,0510.62×
Delaware11,9070.89×
Washington, District of Columbia9,4170.65×
Montana8,1930.61×
South Dakota8,0160.71×
Vermont7,0100.82×
North Dakota6,9960.7×
Wyoming4,9550.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for WWE Raw audience
BrandAffinityCategory
John Cena13.37×Sports
WWE Hall of Fame12.27×Sports
WrestleMania13.52×Sports
WWE SmackDown10.79×Sports
Duluth Trading Company15.7×Business & Career
Vince McMahon14.38×Sports
Brock Lesnar12.95×Sports
Roman Reigns12.28×Sports
WWE4.64×Sports
Triple H15.73×Sports
Religion2.96×Business & Career
Professional wrestling4.78×Sports
Godzilla4.23×Movies & TV
Seth Rollins14.45×Sports
WWE World Heavyweight Championship14.94×Sports
Hulk Hogan13.5×Sports
Fox News Channel2.1×Movies & TV
Audience3.19×Business & Career
Streaming media2.69×Technology & Electronics
Randy Orton12.6×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by WWE Raw audience
TraitClusterScore
Early Adopter MentalityPOWER1.53
LGBTQ+ IdentityOPEN1.46
Luxury OrientationPREMIUM1.21
Healthy LifestyleBALANCE1.18
Sports ActivityPOWER1.18
Risk AppetiteTHRILL1.13

Worldwide distribution

Worldwide audience distribution share by country for WWE Raw
CountryShare
United States37.0%
India8.8%
United Kingdom5.2%

See WWE Raw audiences in other countries

More TV show audiences in United States

Frequently asked questions

How many fans does WWE Raw have in United States?

WWE Raw has an estimated audience of 4,855,322 people in United States, concentrated in California and Texas.

What is the gender split and age of WWE Raw fans?

25.3% of WWE Raw fans are female, 74.7% are male, with an average age of 35.0 years.

Which brands do WWE Raw fans like most?

WWE Raw fans show strongest brand affinity for John Cena (13.37×), WWE Hall of Fame (12.27×), and WrestleMania (13.52×) over the country average.

Where do WWE Raw fans live in United States?

WWE Raw fans in United States are most concentrated in California (reach 426,320), Texas (reach 406,657), and Florida (reach 310,395). These three regions account for the largest share of the active audience.

What other brands do WWE Raw fans also like?

Beyond WWE Raw itself, the audience over-indexes on WWE Hall of Fame (12.27×), WrestleMania (13.52×), WWE SmackDown (10.79×), and Duluth Trading Company (15.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for WWE Raw. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.