Rascasse Audience Intelligence

WWE Raw Audience in United States

A data profile of the people who buy, follow and care about WWE Raw in United States — modelled from more than twelve digital signal sources. WWE Raw has an estimated audience of 4,866,141 people in United States.

#10among TV show in United States#212among Movie / TV Show / Series in United States#590in Sports

The average WWE Raw fan in United States is 35.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include John Cena, WWE Hall of Fame, WrestleMania, with strongest over-indexing on John Cena (13.37× the country average).

Demographically, the WWE Raw audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Spirituality, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical WWE Raw fan in United States is more male, around 35.0 years old, with strong Spirituality tendencies and a notable affinity for John Cena.

Category: Sports · Type: Movie / TV Show / Series · Subtype: TV show

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the WWE Raw profile in United States.

Audience size
4.9M
in United States
Gender
25.3%♀
74.7% male
Age
35.0
average years
Country rank
#6873
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-39%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of WWE Raw viewers

25.3% are female, 74.7% are male, average age 35.0.

Fig. 02

Gender split

25.3%
Female
74.7%
Male
Demographic split for WWE Raw audience in United States
MetricValue
Female25.3%
Male74.7%
Average age35.0
Estimated audience size4,866,141
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the WWE Raw audience in United States
Age bracketShare%
16-1927%
20-2924%
30-3922%
40-4916%
50+10%
Fig. 04

Worldwide distribution

35.7%

of the worldwide WWE Raw audience comes from United States.

Worldwide audience distribution share by country for WWE Raw
CountryShare
United States35.7%
India7.1%
United Kingdom4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the WWE Raw audience in United States is strongest.

Fig. 05

Top regions by affinity

WWE Raw fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~40K1.95×
02Mississippi~60K1.52×
03Alabama~100K1.45×
04South Carolina~100K1.40×
05Kentucky~90K1.40×
06Pennsylvania~200K1.34×
07Louisiana~80K1.33×
08Ohio~200K1.31×
09North Carolina~200K1.30×
10Tennessee~100K1.29×
11Rhode Island~20K1.28×
12Missouri~100K1.23×
13Arkansas~50K1.22×
14Indiana~100K1.18×
15Wisconsin~80K1.16×
16Georgia~200K1.09×
17Illinois~200K1.07×
18Iowa~40K1.06×
19New York~300K1.05×
20Oklahoma~60K1.04×
21Michigan~100K1.02×
22Massachusetts~100K1.01×
23Kansas~40K1.00×
24Nebraska~20K1.00×
25Virginia~100K0.99×
26Connecticut~50K0.99×
27Maine~20K0.98×
28Maryland~80K0.97×
29New Mexico~20K0.97×
30New Jersey~100K0.95×
31New Hampshire~20K0.95×
32Texas~400K0.94×
33Delaware~10K0.94×
34Florida~300K0.91×
35Vermont~7K0.86×
36Minnesota~60K0.85×
37Hawaii~20K0.84×
38South Dakota~9K0.79×
39Arizona~80K0.78×
40North Dakota~8K0.78×
41Nevada~40K0.76×
42California~400K0.75×
43Montana~9K0.67×
44Washington, District of Columbia~10K0.65×
45Idaho~20K0.64×
46Oregon~30K0.61×
47Alaska~6K0.58×
48Colorado~40K0.57×
49Washington~50K0.56×
50Utah~20K0.44×
Fig. 06

Affinity by region

Affinity by region — WWE Raw, United States
0.44×1.00×1.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the WWE Raw audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for WWE Raw audience
#·InterestCategoryAffinity×
01Triple HSports15.73×
02Duluth Trading CompanyBusiness & Career15.70×
03WWE World Heavyweight ChampionshipSports14.94×
04Seth RollinsSports14.45×
05Vince McMahonSports14.38×
06WrestleManiaSports13.52×
07Hulk HoganSports13.50×
08John CenaSports13.37×
09Brock LesnarSports12.95×
10WWE NetworkSports12.94×
11Roman ReignsSports12.28×
12WWE Hall of FameSports12.27×
13WWE SmackDownSports10.79×
14Professional wrestlingSports4.78×
15WWESports4.64×
16GodzillaMovies & TV4.23×
17AudienceBusiness & Career3.19×
18ReligionBusiness & Career2.96×
19Streaming mediaTechnology & Electronics2.69×
20Donald TrumpPolitics & Society2.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the WWE Raw audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by WWE Raw audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.50×
MindfulnessBALANCE1.08×
PatriotismCONSERVATISM1.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by WWE Raw audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.68×
Price SensitivityPREMIUM0.76×
Quality AwarenessPREMIUM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does WWE Raw have in United States?

WWE Raw has an estimated audience of 4,866,141 people in United States, concentrated in California and Texas.

02

What is the gender split and age of WWE Raw viewers?

25.3% of WWE Raw fans are female, 74.7% are male, with an average age of 35.0 years.

03

Which brands do WWE Raw fans like most?

WWE Raw fans show strongest brand affinity for John Cena (13.37×), WWE Hall of Fame (12.27×), and WrestleMania (13.52×) over the country average.

04

Where do WWE Raw fans live in United States?

WWE Raw fans in United States are most concentrated in California (reach ~400K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do WWE Raw fans also like?

Beyond WWE Raw itself, the audience over-indexes on WWE Hall of Fame (12.27×), WrestleMania (13.52×), WWE SmackDown (10.79×), and Duluth Trading Company (15.7×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV show audiences in United States

See WWE Raw audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for WWE Raw. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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