WWE Audience in United States

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WWE has an estimated audience of 34,708,131 people in United States. 29.2% are female, 70.8% are male, average age 38.2. Top regions: California, Texas, New York. Top brand affinities: Batman, Wrestling, Television network, Professional wrestling, Mobile game.

The average WWE fan in United States is 38.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Batman, Wrestling, Television network, with strongest over-indexing on Batman (2.56× the country average). Demographically, the WWE audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Wrestling

Demographics of WWE fans

Demographic split for WWE audience in United States
MetricValue
Female29.2%
Male70.8%
Average age38.2
Estimated audience size34,708,131

Audience persona

The typical WWE fan in United States is more male, around 38.2 years old, with strong Extroversion tendencies and a notable affinity for Batman.

Top regions in United States

Top regions ranked by reach for WWE in United States
RegionReachAffinity
California3,503,8590.92×
Texas3,014,3261.01×
New York2,732,2191.41×
Florida2,225,7630.95×
Pennsylvania1,662,5981.42×
Illinois1,470,9571.27×
Ohio1,370,4181.28×
North Carolina1,264,9241.21×
New Jersey1,184,9151.34×
Georgia1,116,7581.04×
Michigan962,6831.06×
Virginia924,1521.09×
Tennessee865,2631.24×
Massachusetts817,7671.2×
Maryland693,0121.16×
Indiana686,5181.08×
Alabama671,2191.38×
South Carolina654,8951.25×
Arizona589,0310.83×
Kentucky567,7231.3×
Missouri553,5860.99×
Louisiana545,4561.22×
Wisconsin522,5201×
Connecticut472,9111.36×
Washington466,4890.67×
Minnesota452,3370.91×
Mississippi422,3371.48×
Colorado368,3260.67×
Oklahoma355,8200.92×
Arkansas341,1231.19×
Nevada319,4690.95×
Iowa296,4751.04×
West Virginia262,1101.62×
Oregon257,8700.65×
Kansas210,5790.77×
New Mexico158,7000.91×
Utah155,9250.5×
Nebraska153,0040.88×
New Hampshire137,4081×
Hawaii132,6790.89×
Rhode Island129,0451.17×
Maine117,9170.95×
Idaho94,5440.54×
Delaware94,3810.99×
Washington, District of Columbia76,0200.73×
North Dakota59,2690.83×
South Dakota57,2470.71×
Montana44,3790.46×
Vermont38,5450.63×
Alaska31,5990.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for WWE audience
BrandAffinityCategory
Batman2.56×Movies & TV
Wrestling2.21×Sports
Television network1.51×Movies & TV
Professional wrestling2.02×Sports
Mobile game1.52×Games
Casey1.67×Music & Radio
WWE Hall of Fame2.7×Sports
NBA Finals1.58×Sports
Ana de Armas2.2×Movies & TV
Los Angeles Lakers1.56×Sports
NFL Network1.57×Sports
Scooby-Doo1.59×Movies & TV
Grappling2.42×Sports
John Cena2.51×Sports
Avatar (Swedish band)2.5×Music & Radio
Google News1.67×News
Lace wig1.6×Beauty & Wellness
Combat sport1.55×Sports
Nation1.57×Politics & Society
Twin (production team)3.33×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by WWE audience
TraitClusterScore
ExtroversionTHRILL1.39
Early Adopter MentalityPOWER1.19
PatriotismCONSERVATISM1.12
Risk AppetiteTHRILL1.11
Social Media UsageJOY1.08
LGBTQ+ IdentityOPEN1.01

Worldwide distribution

Worldwide audience distribution share by country for WWE
CountryShare
United States33.9%
India5.8%
United Kingdom4.8%

See WWE audiences in other countries

More Wrestling audiences in United States

Frequently asked questions

How many fans does WWE have in United States?

WWE has an estimated audience of 34,708,131 people in United States, concentrated in California and Texas.

What is the gender split and age of WWE fans?

29.2% of WWE fans are female, 70.8% are male, with an average age of 38.2 years.

Which brands do WWE fans like most?

WWE fans show strongest brand affinity for Batman (2.56×), Wrestling (2.21×), and Television network (1.51×) over the country average.

Where do WWE fans live in United States?

WWE fans in United States are most concentrated in California (reach 3,503,859), Texas (reach 3,014,326), and New York (reach 2,732,219). These three regions account for the largest share of the active audience.

What other brands do WWE fans also like?

Beyond WWE itself, the audience over-indexes on Wrestling (2.21×), Television network (1.51×), Professional wrestling (2.02×), and Mobile game (1.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for WWE. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.