Rascasse Audience Intelligence

WWE Audience in United States

A data profile of the people who buy, follow and care about WWE in United States — modelled from more than twelve digital signal sources. WWE has an estimated audience of 34,625,239 people in United States.

#1among Wrestling in United States#13among Event in United States#41in Sports

The average WWE fan in United States is 38.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Batman, Avatar (Swedish band), Wrestling, with strongest over-indexing on Batman (2.56× the country average).

Demographically, the WWE audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Patriotism, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical WWE fan in United States is more male, around 38.2 years old, with strong Patriotism tendencies and a notable affinity for Batman.

Category: Sports · Type: Event · Subtype: Wrestling

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the WWE profile in United States.

Audience size
34.6M
in United States
Gender
29.2%♀
70.8% male
Age
38.2
average years
Country rank
#734
Event in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of WWE fans

29.2% are female, 70.8% are male, average age 38.2.

Fig. 02

Gender split

29.2%
Female
70.8%
Male
Demographic split for WWE audience in United States
MetricValue
Female29.2%
Male70.8%
Average age38.2
Estimated audience size34,625,239
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the WWE audience in United States
Age bracketShare%
16-1920%
20-2922%
30-3922%
40-4920%
50+17%
Fig. 04

Worldwide distribution

33.8%

of the worldwide WWE audience comes from United States.

Worldwide audience distribution share by country for WWE
CountryShare
United States33.8%
India5.8%
United Kingdom4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the WWE audience in United States is strongest.

Fig. 05

Top regions by affinity

WWE fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~300K1.62×
02Mississippi~400K1.50×
03Pennsylvania~1.5M1.38×
04Alabama~700K1.36×
05Connecticut~500K1.36×
06New York~2.5M1.35×
07Kentucky~600K1.32×
08New Jersey~1M1.31×
09Tennessee~900K1.26×
10Louisiana~600K1.26×
11South Carolina~700K1.25×
12Ohio~1.5M1.24×
13Rhode Island~100K1.22×
14Illinois~1.5M1.18×
15Massachusetts~800K1.17×
16Arkansas~300K1.17×
17Maryland~700K1.16×
18North Carolina~1M1.15×
19Indiana~700K1.08×
20Iowa~300K1.07×
21Michigan~1M1.05×
22Virginia~900K1.05×
23Wisconsin~500K1.03×
24Georgia~1M1.02×
25Delaware~100K1.02×
26New Hampshire~100K1.00×
27Maine~100K0.99×
28Texas~3M0.96×
29Missouri~500K0.95×
30Oklahoma~400K0.95×
31Nevada~300K0.95×
32Hawaii~100K0.94×
33New Mexico~200K0.93×
34Florida~2M0.92×
35Nebraska~200K0.91×
36Minnesota~400K0.90×
37California~3.5M0.87×
38South Dakota~70K0.87×
39North Dakota~60K0.86×
40Arizona~600K0.82×
41Kansas~200K0.79×
42Washington, District of Columbia~80K0.72×
43Vermont~40K0.68×
44Washington~500K0.65×
45Colorado~300K0.64×
46Oregon~200K0.60×
47Idaho~100K0.59×
48Utah~200K0.49×
49Alaska~40K0.49×
50Montana~50K0.48×
Fig. 06

Affinity by region

Affinity by region — WWE, United States
0.48×1.00×1.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the WWE audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for WWE audience
#·InterestCategoryAffinity×
01WWE Hall of FameSports2.70×
02BatmanMovies & TV2.56×
03John CenaSports2.51×
04Avatar (Swedish band)Music & Radio2.50×
05GrapplingSports2.42×
06WrestlingSports2.21×
07Ana de ArmasMovies & TV2.20×
08Professional wrestlingSports2.02×
09CaseyMusic & Radio1.67×
10Google NewsNews1.67×
11Lace wigBeauty & Wellness1.60×
12Scooby-DooMovies & TV1.59×
13NBA FinalsSports1.58×
14NFL NetworkSports1.57×
15NationPolitics & Society1.57×
16Los Angeles LakersSports1.56×
17Combat sportSports1.55×
18Mobile gameGames1.52×
19Jerkin'Fashion & Accessoires1.52×
20Television networkMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the WWE audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by WWE audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.36×
ExtroversionTHRILL1.06×
Social Media UsageJOY1.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by WWE audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.72×
Quality AwarenessPREMIUM0.77×
Design AffinityPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does WWE have in United States?

WWE has an estimated audience of 34,625,239 people in United States, concentrated in California and Texas.

02

What is the gender split and age of WWE fans?

29.2% of WWE fans are female, 70.8% are male, with an average age of 38.2 years.

03

Which brands do WWE fans like most?

WWE fans show strongest brand affinity for Batman (2.56×), Avatar (Swedish band) (2.5×), and Wrestling (2.21×) over the country average.

04

Where do WWE fans live in United States?

WWE fans in United States are most concentrated in California (reach ~3.5M), Texas (reach ~3M), and New York (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do WWE fans also like?

Beyond WWE itself, the audience over-indexes on Avatar (Swedish band) (2.5×), Wrestling (2.21×), Television network (1.51×), and Professional wrestling (2.02×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Wrestling audiences in United States

See WWE audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for WWE. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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