A data profile of the people who buy, follow and care about WWE in United Kingdom — modelled from more than twelve digital signal sources. WWE has an estimated audience of 4,917,381 people in United Kingdom.
The average WWE fan in United Kingdom is 39.4 years old, more male, and lives primarily in England.
The audience is concentrated in England, North West, South East.
Top brand affinities include Halford, BBC Sport, FIFA World Cup 2026, with strongest over-indexing on Halford (1.87× the country average).
Demographically, the WWE audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical WWE fan in United Kingdom is more male, around 39.4 years old, with strong Patriotism tendencies and a notable affinity for Halford.
The key figures that characterise the WWE profile in United Kingdom.
31.2% are female, 68.8% are male, average age 39.4.
| Metric | Value |
|---|---|
| Female | 31.2% |
| Male | 68.8% |
| Average age | 39.4 |
| Estimated audience size | 4,917,381 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 24% | |
| 30-39 | 23% | |
| 40-49 | 18% | |
| 50+ | 20% |
of the worldwide WWE audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 33.8% |
| India | 5.8% |
| United Kingdom | 4.8% |
Where the WWE audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North West | ~700K | 1.42× | |
| 02 | Northern Ireland | ~200K | 1.24× | |
| 03 | East Midlands | ~400K | 1.12× | |
| 04 | Scotland | ~500K | 1.05× | |
| 05 | North East | ~200K | 1.05× | |
| 06 | Wales | ~300K | 1.03× | |
| 07 | South West | ~400K | 0.98× | |
| 08 | East of England | ~400K | 0.97× | |
| 09 | West Midlands | ~200K | 0.94× | |
| 10 | Yorkshire and the Humber | ~300K | 0.88× | |
| 11 | South East | ~500K | 0.82× | |
| 12 | Greater London | ~500K | 0.82× | |
| 13 | England | ~3M | 0.69× |
The strongest cross-interests of the WWE audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | WWE Hall of Fame | Sports | 7.20× | ||
| 02 | Ricky Hatton | Sports | 3.11× | ||
| 03 | Sporting Life (British newspaper) | Sports | 3.01× | ||
| 04 | Dune | Movies & TV | 3.00× | ||
| 05 | Wrestling | Sports | 2.83× | ||
| 06 | Scooby-Doo | Movies & TV | 2.78× | ||
| 07 | BBC Sport | Sports | 2.31× | ||
| 08 | Team sport | Sports | 2.17× | ||
| 09 | Rugby union | Sports | 1.90× | ||
| 10 | Halford | Music & Radio | 1.87× | ||
| 11 | Autotrader | Cars & Mobility | 1.86× | ||
| 12 | Soccer | Sports | 1.79× | ||
| 13 | Paddy Power | Games | 1.71× | ||
| 14 | Betfred | Games | 1.68× | ||
| 15 | Sky Bet | Games | 1.68× | ||
| 16 | FIFA World Cup 2026 | Sports | 1.67× | ||
| 17 | William Hill (bookmaker) | Games | 1.62× | ||
| 18 | Toolstation | Home & Garden | 1.60× | ||
| 19 | Manchester United F.C. | Sports | 1.50× | ||
| 20 | UEFA Champions League | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.38× | |
| Need for Security | CONSERVATISM | 1.23× | |
| Family Orientation | CONSERVATISM | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.81× | |
| Sustainability | BALANCE | 0.83× | |
| Creativity | OPEN | 0.84× |
WWE has an estimated audience of 4,917,381 people in United Kingdom, concentrated in England and North West.
31.2% of WWE fans are female, 68.8% are male, with an average age of 39.4 years.
WWE fans show strongest brand affinity for Halford (1.87×), BBC Sport (2.31×), and FIFA World Cup 2026 (1.67×) over the country average.
WWE fans in United Kingdom are most concentrated in England (reach ~3M), North West (reach ~700K), and South East (reach ~500K). These three regions account for the largest share of the active audience.
Beyond WWE itself, the audience over-indexes on BBC Sport (2.31×), FIFA World Cup 2026 (1.67×), Soccer (1.79×), and Sporting Life (British newspaper) (3.01×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for WWE. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.