Rascasse Audience Intelligence

WWE SmackDown Audience in United States

A data profile of the people who buy, follow and care about WWE SmackDown in United States — modelled from more than twelve digital signal sources. WWE SmackDown has an estimated audience of 7,609,067 people in United States.

#3among Wrestling in United States#51among Event in United States#381in Sports

The average WWE SmackDown fan in United States is 35.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include John Cena, WWE Hall of Fame, Brock Lesnar, with strongest over-indexing on John Cena (15.1× the country average).

Demographically, the WWE SmackDown audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Spirituality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical WWE SmackDown fan in United States is more male, around 35.5 years old, with strong Spirituality tendencies and a notable affinity for John Cena.

Category: Sports · Type: Event · Subtype: Wrestling

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the WWE SmackDown profile in United States.

Audience size
7.6M
in United States
Gender
22.5%♀
77.5% male
Age
35.5
average years
Country rank
#4673
Event in United States
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of WWE SmackDown fans

22.5% are female, 77.5% are male, average age 35.5.

Fig. 02

Gender split

22.5%
Female
77.5%
Male
Demographic split for WWE SmackDown audience in United States
MetricValue
Female22.5%
Male77.5%
Average age35.5
Estimated audience size7,609,067
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the WWE SmackDown audience in United States
Age bracketShare%
16-1925%
20-2924%
30-3923%
40-4917%
50+11%
Fig. 04

Worldwide distribution

39.4%

of the worldwide WWE SmackDown audience comes from United States.

Worldwide audience distribution share by country for WWE SmackDown
CountryShare
United States39.4%
India7.7%
United Kingdom5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the WWE SmackDown audience in United States is strongest.

Fig. 05

Top regions by affinity

WWE SmackDown fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~60K1.79×
02Mississippi~100K1.62×
03South Carolina~200K1.55×
04Louisiana~200K1.55×
05Kentucky~100K1.47×
06Alabama~200K1.44×
07North Carolina~300K1.40×
08Ohio~300K1.34×
09Rhode Island~30K1.33×
10Tennessee~200K1.32×
11Pennsylvania~300K1.30×
12Illinois~300K1.18×
13Missouri~100K1.15×
14Indiana~200K1.14×
15Oklahoma~100K1.14×
16Arkansas~70K1.12×
17Connecticut~90K1.11×
18Georgia~300K1.09×
19Michigan~200K1.06×
20Wisconsin~100K1.05×
21New York~400K1.02×
22Virginia~200K1.00×
23Iowa~60K0.96×
24Nebraska~40K0.96×
25Delaware~20K0.96×
26Maine~30K0.95×
27Massachusetts~100K0.93×
28Maryland~100K0.93×
29New Mexico~40K0.93×
30Texas~600K0.92×
31Florida~500K0.92×
32New Hampshire~30K0.90×
33Kansas~50K0.86×
34New Jersey~200K0.85×
35Hawaii~30K0.83×
36Minnesota~90K0.82×
37California~700K0.79×
38Arizona~100K0.79×
39South Dakota~10K0.79×
40Vermont~10K0.79×
41Nevada~60K0.78×
42North Dakota~10K0.77×
43Washington, District of Columbia~20K0.74×
44Montana~10K0.68×
45Oregon~60K0.67×
46Idaho~20K0.64×
47Alaska~10K0.64×
48Washington~90K0.60×
49Colorado~70K0.58×
50Utah~30K0.51×
Fig. 06

Affinity by region

Affinity by region — WWE SmackDown, United States
0.51×1.00×1.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the WWE SmackDown audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for WWE SmackDown audience
#·InterestCategoryAffinity×
01Triple HSports23.73×
02Seth RollinsSports22.92×
03Brock LesnarSports20.76×
04WWE 2KGames19.80×
05Randy OrtonSports19.64×
06WWE NXTSports18.28×
07WWE World Heavyweight ChampionshipSports18.14×
08WWE RawSports17.64×
09New Japan Pro WrestlingSports17.44×
10Vince McMahonSports17.36×
11Professional wrestling promotionSports16.45×
12Ric FlairSports16.26×
13Roman ReignsSports16.15×
14WWE NetworkSports15.96×
15John CenaSports15.10×
16WWE Hall of FameSports13.57×
17WrestleManiaSports13.09×
18WWESports7.32×
19ReligionBusiness & Career2.99×
20Donald TrumpPolitics & Society2.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the WWE SmackDown audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by WWE SmackDown audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.59×
PatriotismCONSERVATISM1.28×
Healthy LifestyleBALANCE1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by WWE SmackDown audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.81×
Community OrientationOPEN0.88×
Design AffinityPREMIUM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does WWE SmackDown have in United States?

WWE SmackDown has an estimated audience of 7,609,067 people in United States, concentrated in California and Texas.

02

What is the gender split and age of WWE SmackDown fans?

22.5% of WWE SmackDown fans are female, 77.5% are male, with an average age of 35.5 years.

03

Which brands do WWE SmackDown fans like most?

WWE SmackDown fans show strongest brand affinity for John Cena (15.1×), WWE Hall of Fame (13.57×), and Brock Lesnar (20.76×) over the country average.

04

Where do WWE SmackDown fans live in United States?

WWE SmackDown fans in United States are most concentrated in California (reach ~700K), Texas (reach ~600K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do WWE SmackDown fans also like?

Beyond WWE SmackDown itself, the audience over-indexes on WWE Hall of Fame (13.57×), Brock Lesnar (20.76×), WWE (7.32×), and WWE Raw (17.64×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Wrestling audiences in United States

See WWE SmackDown audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for WWE SmackDown. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →