Rascasse Audience Intelligence

WWE SmackDown Audience in Germany

A data profile of the people who buy, follow and care about WWE SmackDown in Germany — modelled from more than twelve digital signal sources. WWE SmackDown has an estimated audience of 623,156 people in Germany.

#3among Wrestling in Germany#126among Event in Germany#765in Sports

The average WWE SmackDown fan in Germany is 33.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include John Cena, Professional wrestling, WWE Raw, with strongest over-indexing on John Cena (22.42× the country average).

Demographically, the WWE SmackDown audience skews more male with an average age of 33.1, and over-indexes on personality traits such as Spirituality, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical WWE SmackDown fan in Germany is more male, around 33.1 years old, with strong Spirituality tendencies and a notable affinity for John Cena.

Category: Sports · Type: Event · Subtype: Wrestling

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the WWE SmackDown profile in Germany.

Audience size
623K
in Germany
Gender
19.9%♀
80.1% male
Age
33.1
average years
Country rank
#9787
Event in Germany
Fig. 01

Search interest · 12-month trend

+45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of WWE SmackDown fans

19.9% are female, 80.1% are male, average age 33.1.

Fig. 02

Gender split

19.9%
Female
80.1%
Male
Demographic split for WWE SmackDown audience in Germany
MetricValue
Female19.9%
Male80.1%
Average age33.1
Estimated audience size623,156
Fig. 03

Age distribution

Ø 33.1
average years
Age distribution of the WWE SmackDown audience in Germany
Age bracketShare%
16-1932%
20-2924%
30-3924%
40-4915%
50+7%
Fig. 04

Worldwide distribution

3.2%

of the worldwide WWE SmackDown audience comes from Germany.

Worldwide audience distribution share by country for WWE SmackDown
CountryShare
United States39.4%
India7.7%
United Kingdom5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the WWE SmackDown audience in Germany is strongest.

Fig. 05

Top regions by affinity

WWE SmackDown fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~30K1.56×
02Thüringen~20K1.51×
03Mecklenburg-Vorpommern~20K1.43×
04Sachsen~40K1.38×
05Brandenburg~20K1.25×
06Niedersachsen~60K0.95×
07Bremen~5K0.90×
08Rheinland-Pfalz~30K0.87×
09Nordrhein-Westfalen~100K0.85×
10Schleswig-Holstein~20K0.84×
11Hamburg~10K0.82×
12Berlin~20K0.79×
13Saarland~6K0.77×
14Baden-Württemberg~60K0.73×
15Bayern~70K0.69×
16Hessen~30K0.68×
Fig. 06

Affinity by region

Affinity by region — WWE SmackDown, Germany
0.68×1.00×1.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the WWE SmackDown audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for WWE SmackDown audience
#·InterestCategoryAffinity×
01The UndertakerSports29.64×
02Triple HSports28.80×
03Stone Cold Steve AustinSports28.13×
04Brock LesnarSports26.94×
05WWE Hall of FameSports26.72×
06WWE World Heavyweight ChampionshipSports26.58×
07WWE RawSports26.34×
08Randy OrtonSports25.65×
09Ric FlairSports23.91×
10WrestleManiaSports23.17×
11John CenaSports22.42×
12Hulk HoganSports22.17×
13Roman ReignsSports17.64×
14WWE NetworkSports17.26×
15The One (2001 film)Movies & TV14.44×
16Dave BautistaMovies & TV13.93×
17Dwayne JohnsonMovies & TV13.27×
18Professional wrestlingSports12.50×
19Mission: ImpossibleMovies & TV9.57×
20WWESports7.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the WWE SmackDown audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by WWE SmackDown audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.69×
ExtroversionTHRILL1.44×
DIY MentalityTHRILL1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by WWE SmackDown audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.91×
Convenience OrientationPREMIUM0.94×
Community OrientationOPEN0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does WWE SmackDown have in Germany?

WWE SmackDown has an estimated audience of 623,156 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of WWE SmackDown fans?

19.9% of WWE SmackDown fans are female, 80.1% are male, with an average age of 33.1 years.

03

Which brands do WWE SmackDown fans like most?

WWE SmackDown fans show strongest brand affinity for John Cena (22.42×), Professional wrestling (12.5×), and WWE Raw (26.34×) over the country average.

04

Where do WWE SmackDown fans live in Germany?

WWE SmackDown fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do WWE SmackDown fans also like?

Beyond WWE SmackDown itself, the audience over-indexes on Professional wrestling (12.5×), WWE Raw (26.34×), Brock Lesnar (26.94×), and WWE Hall of Fame (26.72×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Wrestling audiences in Germany

See WWE SmackDown audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for WWE SmackDown. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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