WWE SmackDown Audience in Germany

WWE SmackDown has an estimated audience of 620,662 people in Germany. 19.9% are female, 80.1% are male, average age 33.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: John Cena, SportScheck, Professional wrestling, WWE Raw, Brock Lesnar.
The average WWE SmackDown fan in Germany is 33.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include John Cena, SportScheck, Professional wrestling, with strongest over-indexing on John Cena (22.42× the country average). Demographically, the WWE SmackDown audience skews more male with an average age of 33.1, and over-indexes on personality traits such as Sports Activity, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Wrestling
Demographics of WWE SmackDown fans
| Metric | Value |
|---|---|
| Female | 19.9% |
| Male | 80.1% |
| Average age | 33.1 |
| Estimated audience size | 620,662 |
Audience persona
The typical WWE SmackDown fan in Germany is more male, around 33.1 years old, with strong Sports Activity tendencies and a notable affinity for John Cena.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 120,806 | 0.89× |
| Bayern | 70,508 | 0.71× |
| Baden-Württemberg | 64,348 | 0.76× |
| Niedersachsen | 58,290 | 0.97× |
| Sachsen | 43,914 | 1.44× |
| Hessen | 33,166 | 0.7× |
| Rheinland-Pfalz | 27,194 | 0.87× |
| Brandenburg | 24,308 | 1.26× |
| Sachsen-Anhalt | 23,544 | 1.46× |
| Berlin | 23,444 | 0.84× |
| Thüringen | 23,053 | 1.46× |
| Schleswig-Holstein | 18,590 | 0.83× |
| Mecklenburg-Vorpommern | 16,104 | 1.36× |
| Hamburg | 11,962 | 0.85× |
| Saarland | 5,276 | 0.69× |
| Bremen | 4,731 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| John Cena | 22.42× | Sports |
| SportScheck | 18.68× | Shopping |
| Professional wrestling | 12.5× | Sports |
| WWE Raw | 26.34× | Sports |
| Brock Lesnar | 26.94× | Sports |
| WWE Hall of Fame | 26.72× | Sports |
| WrestleMania | 23.17× | Sports |
| Dwayne Johnson | 13.27× | Movies & TV |
| Ric Flair | 23.91× | Sports |
| Mission: Impossible | 9.57× | Movies & TV |
| The Undertaker | 29.64× | Sports |
| Triple H | 28.8× | Sports |
| The One (2001 film) | 14.44× | Movies & TV |
| WWE Network | 17.26× | Sports |
| WWE | 7.54× | Sports |
| Hulk Hogan | 22.17× | Sports |
| Stone Cold Steve Austin | 28.13× | Sports |
| Roman Reigns | 17.64× | Sports |
| Randy Orton | 25.65× | Sports |
| WWE World Heavyweight Championship | 26.58× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.27 |
| Spirituality | BALANCE | 1.2 |
| Urban Lifestyle | OPEN | 1.08 |
| Social Media Usage | JOY | 1.05 |
| Extroversion | THRILL | 1.03 |
| Early Adopter Mentality | POWER | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 41.0% |
| India | 8.0% |
| United Kingdom | 5.9% |
See WWE SmackDown audiences in other countries
More Wrestling audiences in Germany
- WWE (3,236,539)
- John Cena (1,657,363)
- WrestleMania (535,955)
- Roman Reigns (524,427)
- Ric Flair (453,377)
Frequently asked questions
How many fans does WWE SmackDown have in Germany?
WWE SmackDown has an estimated audience of 620,662 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of WWE SmackDown fans?
19.9% of WWE SmackDown fans are female, 80.1% are male, with an average age of 33.1 years.
Which brands do WWE SmackDown fans like most?
WWE SmackDown fans show strongest brand affinity for John Cena (22.42×), SportScheck (18.68×), and Professional wrestling (12.5×) over the country average.
Where do WWE SmackDown fans live in Germany?
WWE SmackDown fans in Germany are most concentrated in Nordrhein-Westfalen (reach 120,806), Bayern (reach 70,508), and Baden-Württemberg (reach 64,348). These three regions account for the largest share of the active audience.
What other brands do WWE SmackDown fans also like?
Beyond WWE SmackDown itself, the audience over-indexes on SportScheck (18.68×), Professional wrestling (12.5×), WWE Raw (26.34×), and Brock Lesnar (26.94×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for WWE SmackDown. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.