WWE Audience in Germany
WWE has an estimated audience of 3,236,538 people in Germany. 29.6% are female, 70.4% are male, average age 36.8. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Transfermarkt, Sports, Movies, Tagesschau, Professional wrestling.
The average WWE fan in Germany is 36.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Transfermarkt, Sports, Movies, with strongest over-indexing on Transfermarkt (2.89× the country average). Demographically, the WWE audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Patriotism, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Wrestling
Demographics of WWE fans
| Metric | Value |
|---|---|
| Female | 29.6% |
| Male | 70.4% |
| Average age | 36.8 |
| Estimated audience size | 3,236,538 |
Audience persona
The typical WWE fan in Germany is more male, around 36.8 years old, with strong Patriotism tendencies and a notable affinity for Transfermarkt.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 692,516 | 0.98× |
| Bayern | 411,180 | 0.79× |
| Niedersachsen | 332,984 | 1.06× |
| Baden-Württemberg | 329,203 | 0.75× |
| Hessen | 235,135 | 0.95× |
| Sachsen | 201,663 | 1.27× |
| Berlin | 140,228 | 0.97× |
| Rheinland-Pfalz | 134,773 | 0.83× |
| Sachsen-Anhalt | 106,537 | 1.27× |
| Schleswig-Holstein | 105,084 | 0.9× |
| Thüringen | 100,638 | 1.22× |
| Brandenburg | 100,516 | 1× |
| Mecklenburg-Vorpommern | 67,626 | 1.09× |
| Hamburg | 64,509 | 0.88× |
| Saarland | 37,459 | 0.94× |
| Bremen | 30,114 | 1.09× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Transfermarkt | 2.89× | Sports |
| Sports | 1.64× | Sports |
| Movies | 1.62× | Movies & TV |
| Tagesschau | 1.69× | Movies & TV |
| Professional wrestling | 4.46× | Sports |
| Wrestling | 4.27× | Sports |
| Payback | 3.34× | Shopping |
| Godzilla | 2.5× | Movies & TV |
| Natural World | 1.6× | Fashion & Accessoires |
| John Cena | 4.4× | Sports |
| Roddy Piper | 18.46× | Movies & TV |
| Mobile game | 1.66× | Games |
| Superman | 1.56× | Movies & TV |
| The Rookie | 2.08× | Movies & TV |
| Martial arts | 1.99× | Sports |
| Combat sport | 2.18× | Sports |
| Twitch | 1.52× | Games |
| WWE SmackDown | 5.48× | Sports |
| Ultimate Fighting Championship | 2.21× | Sports |
| Dune | 2.05× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.41 |
| Sports Activity | POWER | 1.05 |
| Luxury Orientation | PREMIUM | 1.04 |
| Social Media Usage | JOY | 1.01 |
| Price Sensitivity | PREMIUM | 1 |
| Spirituality | BALANCE | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.9% |
| India | 5.8% |
| United Kingdom | 4.8% |
See WWE audiences in other countries
More Wrestling audiences in Germany
- John Cena (1,657,363)
- WWE SmackDown (620,663)
- WrestleMania (535,955)
- Roman Reigns (524,427)
- Ric Flair (453,377)
Frequently asked questions
How many fans does WWE have in Germany?
WWE has an estimated audience of 3,236,538 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of WWE fans?
29.6% of WWE fans are female, 70.4% are male, with an average age of 36.8 years.
Which brands do WWE fans like most?
WWE fans show strongest brand affinity for Transfermarkt (2.89×), Sports (1.64×), and Movies (1.62×) over the country average.
Where do WWE fans live in Germany?
WWE fans in Germany are most concentrated in Nordrhein-Westfalen (reach 692,516), Bayern (reach 411,180), and Niedersachsen (reach 332,984). These three regions account for the largest share of the active audience.
What other brands do WWE fans also like?
Beyond WWE itself, the audience over-indexes on Sports (1.64×), Movies (1.62×), Tagesschau (1.69×), and Professional wrestling (4.46×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for WWE. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.