WWE Audience in Germany
A data profile of the people who buy, follow and care about WWE in Germany — modelled from more than twelve digital signal sources. WWE has an estimated audience of 3,214,792 people in Germany.
The average WWE fan in Germany is 36.8 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.
Top brand affinities include Transfermarkt, Sports, Movies, with strongest over-indexing on Transfermarkt (2.89× the country average).
Demographically, the WWE audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical WWE fan in Germany is more male, around 36.8 years old, with strong Patriotism tendencies and a notable affinity for Transfermarkt.
At a glance
The key figures that characterise the WWE profile in Germany.
Search interest · 12-month trend
Demographics of WWE fans
29.6% are female, 70.4% are male, average age 36.8.
Gender split
| Metric | Value |
|---|---|
| Female | 29.6% |
| Male | 70.4% |
| Average age | 36.8 |
| Estimated audience size | 3,214,792 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 22% | |
| 30-39 | 23% | |
| 40-49 | 19% | |
| 50+ | 13% |
Worldwide distribution
of the worldwide WWE audience comes from Germany.
| Country | Share |
|---|---|
| United States | 33.8% |
| India | 5.8% |
| United Kingdom | 4.8% |
Geography
Where the WWE audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen-Anhalt | ~100K | 1.33× | |
| 02 | Thüringen | ~100K | 1.32× | |
| 03 | Sachsen | ~200K | 1.29× | |
| 04 | Mecklenburg-Vorpommern | ~70K | 1.15× | |
| 05 | Bremen | ~30K | 1.07× | |
| 06 | Niedersachsen | ~300K | 1.04× | |
| 07 | Brandenburg | ~100K | 1.03× | |
| 08 | Nordrhein-Westfalen | ~700K | 0.97× | |
| 09 | Saarland | ~40K | 0.96× | |
| 10 | Hessen | ~200K | 0.91× | |
| 11 | Berlin | ~100K | 0.90× | |
| 12 | Schleswig-Holstein | ~100K | 0.88× | |
| 13 | Hamburg | ~60K | 0.88× | |
| 14 | Rheinland-Pfalz | ~100K | 0.83× | |
| 15 | Bayern | ~400K | 0.76× | |
| 16 | Baden-Württemberg | ~300K | 0.71× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the WWE audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Roddy Piper | Movies & TV | 18.46× | ||
| 02 | CM Punk | Sports | 10.31× | ||
| 03 | Brock Lesnar | Sports | 5.95× | ||
| 04 | WWE SmackDown | Sports | 5.48× | ||
| 05 | Professional wrestling | Sports | 4.46× | ||
| 06 | John Cena | Sports | 4.40× | ||
| 07 | Wrestling | Sports | 4.27× | ||
| 08 | Payback | Shopping | 3.34× | ||
| 09 | Transfermarkt | Sports | 2.89× | ||
| 10 | Godzilla | Movies & TV | 2.50× | ||
| 11 | Ultimate Fighting Championship | Sports | 2.21× | ||
| 12 | Combat sport | Sports | 2.18× | ||
| 13 | The Rookie | Movies & TV | 2.08× | ||
| 14 | Martial arts | Sports | 1.99× | ||
| 15 | Tagesschau | Movies & TV | 1.69× | ||
| 16 | Mobile game | Games | 1.66× | ||
| 17 | Sports | Sports | 1.64× | ||
| 18 | Movies | Movies & TV | 1.62× | ||
| 19 | Superman | Movies & TV | 1.56× | ||
| 20 | Twitch | Games | 1.52× |
Personality of the WWE audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.38× | |
| Spirituality | BALANCE | 1.18× | |
| Need for Security | CONSERVATISM | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.66× | |
| Mindfulness | BALANCE | 0.72× | |
| Sustainability | BALANCE | 0.73× |
Frequently asked questions
How many fans does WWE have in Germany?
WWE has an estimated audience of 3,214,792 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of WWE fans?
29.6% of WWE fans are female, 70.4% are male, with an average age of 36.8 years.
Which brands do WWE fans like most?
WWE fans show strongest brand affinity for Transfermarkt (2.89×), Sports (1.64×), and Movies (1.62×) over the country average.
Where do WWE fans live in Germany?
WWE fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~400K), and Niedersachsen (reach ~300K). These three regions account for the largest share of the active audience.
What other brands do WWE fans also like?
Beyond WWE itself, the audience over-indexes on Sports (1.64×), Movies (1.62×), Tagesschau (1.69×), and Professional wrestling (4.46×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Wrestling audiences in Germany
- John Cena (1,664,257)
- WWE SmackDown (623,157)
- Kane (wrestler) (562,184)
- Roman Reigns (538,027)
- WrestleMania (533,587)
See WWE audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for WWE. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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