Rascasse Audience Intelligence

Ultimate Fighting Championship Audience in Germany

A data profile of the people who buy, follow and care about Ultimate Fighting Championship in Germany — modelled from more than twelve digital signal sources. Ultimate Fighting Championship has an estimated audience of 4,031,099 people in Germany.

#1among Martial art in Germany#24among Event in Germany#121in Sports

The average Ultimate Fighting Championship fan in Germany is 34.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Telegram, Persian pop music, Transfermarkt, with strongest over-indexing on Telegram (9.04× the country average).

Demographically, the Ultimate Fighting Championship audience skews more male with an average age of 34.4, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ultimate Fighting Championship fan in Germany is more male, around 34.4 years old, with strong Patriotism tendencies and a notable affinity for Telegram.

Category: Sports · Type: Event · Subtype: Martial art

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ultimate Fighting Championship profile in Germany.

Audience size
4M
in Germany
Gender
21.8%♀
78.2% male
Age
34.4
average years
Country rank
#1457
Event in Germany
Fig. 01

Search interest · 12-month trend

-34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ultimate Fighting Championship fans

21.8% are female, 78.2% are male, average age 34.4.

Fig. 02

Gender split

21.8%
Female
78.2%
Male
Demographic split for Ultimate Fighting Championship audience in Germany
MetricValue
Female21.8%
Male78.2%
Average age34.4
Estimated audience size4,031,099
Fig. 03

Age distribution

Ø 34.4
average years
Age distribution of the Ultimate Fighting Championship audience in Germany
Age bracketShare%
16-1929%
20-2924%
30-3921%
40-4916%
50+10%
Fig. 04

Worldwide distribution

2.6%

of the worldwide Ultimate Fighting Championship audience comes from Germany.

Worldwide audience distribution share by country for Ultimate Fighting Championship
CountryShare
United States30.4%
Brazil6.6%
United Kingdom6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ultimate Fighting Championship audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ultimate Fighting Championship fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~300K1.60×
02Hessen~400K1.55×
03Hamburg~100K1.47×
04Nordrhein-Westfalen~1M1.34×
05Baden-Württemberg~600K1.16×
06Bremen~40K1.15×
07Rheinland-Pfalz~200K1.08×
08Bayern~600K1.02×
09Niedersachsen~300K0.95×
10Schleswig-Holstein~100K0.90×
11Brandenburg~90K0.76×
12Saarland~30K0.69×
13Sachsen~100K0.65×
14Mecklenburg-Vorpommern~40K0.59×
15Sachsen-Anhalt~60K0.58×
16Thüringen~50K0.54×
Fig. 06

Affinity by region

Affinity by region — Ultimate Fighting Championship, Germany
0.54×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ultimate Fighting Championship audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ultimate Fighting Championship audience
#·InterestCategoryAffinity×
01Persian pop musicMusic & Radio14.57×
02FARSI1Movies & TV14.43×
03TelegramInternet & Social Media9.04×
04Iran University of Science and TechnologyBusiness & Career8.86×
05University of TehranBusiness & Career8.73×
06Heavyweight (MMA)Sports6.70×
07GrapplingSports5.00×
08Combat sportSports4.25×
09JudoSports3.66×
10Martial artsSports3.63×
11WrestlingSports3.54×
12TransfermarktSports2.97×
13Underground hip hopMusic & Radio2.76×
14TwitchGames1.85×
15Men's FitnessSports1.85×
16SupermanMovies & TV1.76×
17Strength trainingSports1.74×
18Real Madrid C.F.Sports1.59×
19FIFA World CupSports1.58×
20SportsSports1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ultimate Fighting Championship audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ultimate Fighting Championship audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.60×
Risk AppetiteTHRILL1.32×
Early Adopter MentalityPOWER1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ultimate Fighting Championship audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.77×
Design AffinityPREMIUM0.83×
DIY MentalityTHRILL0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ultimate Fighting Championship have in Germany?

Ultimate Fighting Championship has an estimated audience of 4,031,099 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Ultimate Fighting Championship fans?

21.8% of Ultimate Fighting Championship fans are female, 78.2% are male, with an average age of 34.4 years.

03

Which brands do Ultimate Fighting Championship fans like most?

Ultimate Fighting Championship fans show strongest brand affinity for Telegram (9.04×), Persian pop music (14.57×), and Transfermarkt (2.97×) over the country average.

04

Where do Ultimate Fighting Championship fans live in Germany?

Ultimate Fighting Championship fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~600K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Ultimate Fighting Championship fans also like?

Beyond Ultimate Fighting Championship itself, the audience over-indexes on Persian pop music (14.57×), Transfermarkt (2.97×), Combat sport (4.25×), and Sports (1.54×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Martial art audiences in Germany

See Ultimate Fighting Championship audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ultimate Fighting Championship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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