Ultimate Fighting Championship Audience in Germany

Ultimate Fighting Championship logo

Ultimate Fighting Championship has an estimated audience of 3,714,244 people in Germany. 21.8% are female, 78.2% are male, average age 34.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Telegram, Persian pop music, Transfermarkt, Combat sport, Sports.

The average Ultimate Fighting Championship fan in Germany is 34.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Telegram, Persian pop music, Transfermarkt, with strongest over-indexing on Telegram (9.04× the country average). Demographically, the Ultimate Fighting Championship audience skews more male with an average age of 34.4, and over-indexes on personality traits such as Patriotism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Martial art

Demographics of Ultimate Fighting Championship fans

Demographic split for Ultimate Fighting Championship audience in Germany
MetricValue
Female21.8%
Male78.2%
Average age34.4
Estimated audience size3,714,244

Audience persona

The typical Ultimate Fighting Championship fan in Germany is more male, around 34.4 years old, with strong Patriotism tendencies and a notable affinity for Telegram.

Top regions in Germany

Top regions ranked by reach for Ultimate Fighting Championship in Germany
RegionReachAffinity
Nordrhein-Westfalen1,064,5781.31×
Bayern609,8211.02×
Baden-Württemberg595,2591.18×
Hessen456,6431.62×
Niedersachsen329,6620.92×
Berlin285,5821.72×
Rheinland-Pfalz204,9891.1×
Hamburg127,4021.52×
Sachsen119,0500.65×
Schleswig-Holstein118,3950.89×
Brandenburg85,4580.74×
Sachsen-Anhalt51,6270.54×
Thüringen48,2330.51×
Mecklenburg-Vorpommern38,7340.55×
Bremen34,8851.1×
Saarland28,7700.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ultimate Fighting Championship audience
BrandAffinityCategory
Telegram9.04×Internet & Social Media
Persian pop music14.57×Music & Radio
Transfermarkt2.97×Sports
Combat sport4.25×Sports
Sports1.54×Sports
Martial arts3.63×Sports
FARSI114.43×Movies & TV
FIFA World Cup1.58×Sports
Iran University of Science and Technology8.86×Business & Career
GrapplingSports
Natural World1.64×Fashion & Accessoires
Galatasaray S.K.1.82×Sports
Wrestling3.54×Sports
Heavyweight (MMA)6.7×Sports
Real Madrid C.F.1.59×Sports
University of Tehran8.73×Business & Career
Underground hip hop2.76×Music & Radio
Superman1.76×Movies & TV
Twitch1.85×Games
Men's Fitness1.85×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ultimate Fighting Championship audience
TraitClusterScore
PatriotismCONSERVATISM1.4
Luxury OrientationPREMIUM1.22
Early Adopter MentalityPOWER1.19
Sports ActivityPOWER1.17
SpiritualityBALANCE1.16
IndulgenceJOY1.15

Worldwide distribution

Worldwide audience distribution share by country for Ultimate Fighting Championship
CountryShare
United States29.0%
Brazil5.8%
United Kingdom5.8%

See Ultimate Fighting Championship audiences in other countries

More Martial art audiences in Germany

Frequently asked questions

How many fans does Ultimate Fighting Championship have in Germany?

Ultimate Fighting Championship has an estimated audience of 3,714,244 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Ultimate Fighting Championship fans?

21.8% of Ultimate Fighting Championship fans are female, 78.2% are male, with an average age of 34.4 years.

Which brands do Ultimate Fighting Championship fans like most?

Ultimate Fighting Championship fans show strongest brand affinity for Telegram (9.04×), Persian pop music (14.57×), and Transfermarkt (2.97×) over the country average.

Where do Ultimate Fighting Championship fans live in Germany?

Ultimate Fighting Championship fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,064,578), Bayern (reach 609,821), and Baden-Württemberg (reach 595,259). These three regions account for the largest share of the active audience.

What other brands do Ultimate Fighting Championship fans also like?

Beyond Ultimate Fighting Championship itself, the audience over-indexes on Persian pop music (14.57×), Transfermarkt (2.97×), Combat sport (4.25×), and Sports (1.54×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ultimate Fighting Championship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.