A data profile of the people who buy, follow and care about Ultimate Fighting Championship in Brazil — modelled from more than twelve digital signal sources. Ultimate Fighting Championship has an estimated audience of 10,008,449 people in Brazil.
The average Ultimate Fighting Championship fan in Brazil is 37.3 years old, more male, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
Top brand affinities include Batman, Sportingbet, Combat sport, with strongest over-indexing on Batman (1.77× the country average).
Demographically, the Ultimate Fighting Championship audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Risk Appetite, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Ultimate Fighting Championship fan in Brazil is more male, around 37.3 years old, with strong Risk Appetite tendencies and a notable affinity for Batman.
The key figures that characterise the Ultimate Fighting Championship profile in Brazil.
22.2% are female, 77.8% are male, average age 37.3.
| Metric | Value |
|---|---|
| Female | 22.2% |
| Male | 77.8% |
| Average age | 37.3 |
| Estimated audience size | 10,008,449 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 24% | |
| 30-39 | 24% | |
| 40-49 | 18% | |
| 50+ | 14% |
of the worldwide Ultimate Fighting Championship audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 30.4% |
| Brazil | 6.6% |
| United Kingdom | 6.0% |
Where the Ultimate Fighting Championship audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Roraima | ~40K | 1.58× | |
| 02 | Amazonas | ~200K | 1.53× | |
| 03 | Acre | ~40K | 1.38× | |
| 04 | Amapá | ~40K | 1.33× | |
| 05 | Mato Grosso do Sul | ~100K | 1.22× | |
| 06 | Pará | ~300K | 1.18× | |
| 07 | Rondônia | ~70K | 1.14× | |
| 08 | Rio Grande do Norte | ~100K | 1.08× | |
| 09 | Santa Catarina | ~400K | 1.06× | |
| 10 | Paraná | ~500K | 1.01× | |
| 11 | Rio Grande do Sul | ~400K | 0.97× | |
| 12 | Alagoas | ~100K | 0.96× | |
| 13 | Ceará | ~300K | 0.93× | |
| 14 | Mato Grosso | ~100K | 0.92× | |
| 15 | Federal District | ~100K | 0.92× | |
| 16 | Rio de Janeiro | ~700K | 0.90× | |
| 17 | Pernambuco | ~300K | 0.90× | |
| 18 | Paraíba | ~100K | 0.89× | |
| 19 | Sergipe | ~70K | 0.88× | |
| 20 | Goiás | ~200K | 0.82× | |
| 21 | São Paulo | ~1.5M | 0.81× | |
| 22 | Tocantins | ~40K | 0.80× | |
| 23 | Bahia | ~400K | 0.79× | |
| 24 | Piauí | ~90K | 0.78× | |
| 25 | Minas Gerais | ~600K | 0.77× | |
| 26 | Espírito Santo | ~100K | 0.75× | |
| 27 | Maranhão | ~100K | 0.70× |
The strongest cross-interests of the Ultimate Fighting Championship audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | OXXO | Fashion & Accessoires | 2.41× | ||
| 02 | Combat sport | Sports | 2.32× | ||
| 03 | Karate | Sports | 2.29× | ||
| 04 | Grappling | Sports | 2.26× | ||
| 05 | Las Vegas | Travel & Leisure | 2.16× | ||
| 06 | Judo | Sports | 2.07× | ||
| 07 | Practical joke | Internet & Social Media | 2.00× | ||
| 08 | Wild fisheries | Travel & Leisure | 1.94× | ||
| 09 | Martial arts | Sports | 1.82× | ||
| 10 | Batman | Movies & TV | 1.77× | ||
| 11 | Spearfishing | Sports | 1.75× | ||
| 12 | COM file | Technology & Electronics | 1.71× | ||
| 13 | Screw | Home & Garden | 1.66× | ||
| 14 | Sportingbet | Sports | 1.64× | ||
| 15 | Memphis Depay | Sports | 1.63× | ||
| 16 | ESPN Brasil | Movies & TV | 1.57× | ||
| 17 | Wrestling | Sports | 1.55× | ||
| 18 | Creative Commons | Technology & Electronics | 1.53× | ||
| 19 | Macaco (band) | Music & Radio | 1.51× | ||
| 20 | Captain (armed forces) | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.26× | |
| Patriotism | CONSERVATISM | 1.25× | |
| Need for Security | CONSERVATISM | 0.87× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.54× | |
| Individualism | JOY | 0.55× | |
| Indulgence | JOY | 0.57× |
Ultimate Fighting Championship has an estimated audience of 10,008,449 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
22.2% of Ultimate Fighting Championship fans are female, 77.8% are male, with an average age of 37.3 years.
Ultimate Fighting Championship fans show strongest brand affinity for Batman (1.77×), Sportingbet (1.64×), and Combat sport (2.32×) over the country average.
Ultimate Fighting Championship fans in Brazil are most concentrated in São Paulo (reach ~1.5M), Rio de Janeiro (reach ~700K), and Minas Gerais (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Ultimate Fighting Championship itself, the audience over-indexes on Sportingbet (1.64×), Combat sport (2.32×), Martial arts (1.82×), and Memphis Depay (1.63×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Ultimate Fighting Championship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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