Rascasse Audience Intelligence

Ultimate Fighting Championship Audience in France

A data profile of the people who buy, follow and care about Ultimate Fighting Championship in France — modelled from more than twelve digital signal sources. Ultimate Fighting Championship has an estimated audience of 3,894,273 people in France.

The average Ultimate Fighting Championship fan in France is 34.8 years old, more male, and lives primarily in Île-de-France.

The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie.

Top brand affinities include Combat sport, WeTransfer, FIFA World Cup, with strongest over-indexing on Combat sport (3.7× the country average).

Demographically, the Ultimate Fighting Championship audience skews more male with an average age of 34.8, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.

The typical Ultimate Fighting Championship fan in France is more male, around 34.8 years old, with strong Patriotism tendencies and a notable affinity for Combat sport.

Category: Sports · Type: Event · Subtype: Martial art

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ultimate Fighting Championship profile in France.

Audience size
3.9M
in France
Gender
23.6%
76.4% male
Age
34.8
average years
Country rank
#1025
Event in France
Fig. 01

Search interest · 12-month trend

-43%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ultimate Fighting Championship fans

23.6% are female, 76.4% are male, average age 34.8.

Fig. 02

Gender split

23.6%
Female
76.4%
Male
Demographic split for Ultimate Fighting Championship audience in France
MetricValue
Female23.6%
Male76.4%
Average age34.8
Estimated audience size3,894,273
Fig. 03

Age distribution

Ø 34.8
average years
Age distribution of the Ultimate Fighting Championship audience in France
Age bracketShare%
16-1929%
20-2925%
30-3918%
40-4915%
50+13%
Fig. 04

Worldwide distribution

2.6%

of the worldwide Ultimate Fighting Championship audience comes from France.

Worldwide audience distribution share by country for Ultimate Fighting Championship
CountryShare
United States30.4%
Brazil6.6%
United Kingdom6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the France average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ultimate Fighting Championship audience in France is strongest.

Fig. 05

Top regions by affinity

Ultimate Fighting Championship fans by region: top regions in France
#RegionReachAffinity×
01Île-de-France~1M1.60×
02Provence-Alpes-Côte d'Azur~300K1.31×
03Auvergne-Rhône-Alpes~500K1.19×
04Occitanie~300K1.13×
05Grand Est~300K1.10×
06Hauts-de-France~300K1.09×
07Nouvelle-Aquitaine~300K0.94×
08Centre-Val de Loire~100K0.88×
09Bourgogne-Franche-Comté~100K0.82×
10Brittany~100K0.79×
11Normandy~100K0.79×
12Pays de la Loire~100K0.72×
13Corsica~10K0.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ultimate Fighting Championship audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ultimate Fighting Championship audience
#·InterestCategoryAffinity×
01GrapplingSports3.96×
02Combat sportSports3.70×
03WrestlingSports3.14×
04Self-defenseSports3.10×
05WeTransferInternet & Social Media2.45×
06Manchester City F.C.Sports2.17×
07Martial artsSports2.16×
08Mixed martial artsSports2.16×
09FC Bayern MunichSports2.15×
10UEFA Europa LeagueSports2.02×
11Premier LeagueSports1.94×
12Manchester United F.C.Sports1.92×
13Foot MercatoSports1.77×
14UEFA Champions LeagueSports1.73×
15Strength trainingSports1.71×
16TwitchGames1.69×
17Real Madrid C.F.Sports1.68×
18FIFA World CupSports1.57×
19SupermanMovies & TV1.57×
20Ligue 1Sports1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ultimate Fighting Championship audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Ultimate Fighting Championship audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.74×
Risk AppetiteTHRILL1.28×
Early Adopter MentalityPOWER1.28×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Ultimate Fighting Championship audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.78×
Need for SecurityCONSERVATISM0.80×
DIY MentalityTHRILL0.81×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Ultimate Fighting Championship have in France?

Ultimate Fighting Championship has an estimated audience of 3,894,273 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.

02

What is the gender split and age of Ultimate Fighting Championship fans?

23.6% of Ultimate Fighting Championship fans are female, 76.4% are male, with an average age of 34.8 years.

03

Which brands do Ultimate Fighting Championship fans like most?

Ultimate Fighting Championship fans show strongest brand affinity for Combat sport (3.7×), WeTransfer (2.45×), and FIFA World Cup (1.57×) over the country average.

04

Where do Ultimate Fighting Championship fans live in France?

Ultimate Fighting Championship fans in France are most concentrated in Île-de-France (reach ~1M), Auvergne-Rhône-Alpes (reach ~500K), and Occitanie (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Ultimate Fighting Championship fans also like?

Beyond Ultimate Fighting Championship itself, the audience over-indexes on WeTransfer (2.45×), FIFA World Cup (1.57×), Real Madrid C.F. (1.68×), and UEFA Champions League (1.73×) compared to the France average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in France who actively search for Ultimate Fighting Championship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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