A data profile of the people who buy, follow and care about Ultimate Fighting Championship in Canada — modelled from more than twelve digital signal sources. Ultimate Fighting Championship has an estimated audience of 6,282,857 people in Canada.
The average Ultimate Fighting Championship fan in Canada is 35.7 years old, more male, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include NHL (video game series), Combat sport, Martial arts, with strongest over-indexing on NHL (video game series) (2.01× the country average).
Demographically, the Ultimate Fighting Championship audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Family Orientation, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Ultimate Fighting Championship fan in Canada is more male, around 35.7 years old, with strong Family Orientation tendencies and a notable affinity for NHL (video game series).
The key figures that characterise the Ultimate Fighting Championship profile in Canada.
24.0% are female, 76.0% are male, average age 35.7.
| Metric | Value |
|---|---|
| Female | 24.0% |
| Male | 76.0% |
| Average age | 35.7 |
| Estimated audience size | 6,282,857 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 17% | |
| 50+ | 13% |
of the worldwide Ultimate Fighting Championship audience comes from Canada.
| Country | Share |
|---|---|
| United States | 30.4% |
| Brazil | 6.6% |
| United Kingdom | 6.0% |
Where the Ultimate Fighting Championship audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~3M | 1.42× | |
| 02 | British Columbia | ~1M | 1.29× | |
| 03 | Alberta | ~700K | 1.08× | |
| 04 | Manitoba | ~200K | 1.04× | |
| 05 | Nova Scotia | ~200K | 1.04× | |
| 06 | Saskatchewan | ~200K | 0.94× | |
| 07 | Quebec | ~1M | 0.91× | |
| 08 | Newfoundland and Labrador | ~70K | 0.85× | |
| 09 | New Brunswick | ~100K | 0.84× | |
| 10 | Prince Edward Island | ~10K | 0.59× |
The strongest cross-interests of the Ultimate Fighting Championship audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Grappling | Sports | 2.69× | ||
| 02 | Combat sport | Sports | 2.40× | ||
| 03 | Self-defense | Sports | 2.25× | ||
| 04 | Boxing | Sports | 2.03× | ||
| 05 | Martial arts | Sports | 2.02× | ||
| 06 | NHL (video game series) | Games | 2.01× | ||
| 07 | Wrestling | Sports | 1.97× | ||
| 08 | NBA playoffs | Sports | 1.76× | ||
| 09 | Connor McDavid | Sports | 1.76× | ||
| 10 | Kenyan hip hop | Music & Radio | 1.61× | ||
| 11 | Jerkin' | Fashion & Accessoires | 1.61× | ||
| 12 | WWE | Sports | 1.60× | ||
| 13 | Bounce music | Music & Radio | 1.60× | ||
| 14 | Sidney Crosby | Sports | 1.58× | ||
| 15 | Los Angeles Lakers | Sports | 1.58× | ||
| 16 | tsn | Sports | 1.57× | ||
| 17 | Professional wrestling | Sports | 1.54× | ||
| 18 | Stand-up comedy | Movies & TV | 1.52× | ||
| 19 | West Coast hip hop | Music & Radio | 1.51× | ||
| 20 | Twitch | Games | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.33× | |
| Spirituality | BALANCE | 1.09× | |
| Sports Activity | POWER | 0.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.31× | |
| Individualism | JOY | 0.34× | |
| Urban Lifestyle | OPEN | 0.42× |
Ultimate Fighting Championship has an estimated audience of 6,282,857 people in Canada, concentrated in Ontario and Quebec.
24.0% of Ultimate Fighting Championship fans are female, 76.0% are male, with an average age of 35.7 years.
Ultimate Fighting Championship fans show strongest brand affinity for NHL (video game series) (2.01×), Combat sport (2.4×), and Martial arts (2.02×) over the country average.
Ultimate Fighting Championship fans in Canada are most concentrated in Ontario (reach ~3M), Quebec (reach ~1M), and British Columbia (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Ultimate Fighting Championship itself, the audience over-indexes on Combat sport (2.4×), Martial arts (2.02×), Stand-up comedy (1.52×), and Grappling (2.69×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Ultimate Fighting Championship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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