Ultimate Fighting Championship Audience in Canada
Ultimate Fighting Championship has an estimated audience of 5,058,331 people in Canada. 24.0% are female, 76.0% are male, average age 35.7. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: NHL (video game series), Combat sport, Martial arts, Stand-up comedy, Grappling.
The average Ultimate Fighting Championship fan in Canada is 35.7 years old, more male, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include NHL (video game series), Combat sport, Martial arts, with strongest over-indexing on NHL (video game series) (2.01× the country average). Demographically, the Ultimate Fighting Championship audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Family Orientation, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Martial art
Demographics of Ultimate Fighting Championship fans
| Metric | Value |
|---|---|
| Female | 24.0% |
| Male | 76.0% |
| Average age | 35.7 |
| Estimated audience size | 5,058,331 |
Audience persona
The typical Ultimate Fighting Championship fan in Canada is more male, around 35.7 years old, with strong Family Orientation tendencies and a notable affinity for NHL (video game series).
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 3,016,130 | 1.42× |
| Quebec | 1,104,829 | 0.91× |
| British Columbia | 974,360 | 1.29× |
| Alberta | 674,236 | 1.08× |
| Manitoba | 197,225 | 1.04× |
| Nova Scotia | 157,528 | 1.04× |
| Saskatchewan | 150,425 | 0.94× |
| New Brunswick | 97,951 | 0.84× |
| Newfoundland and Labrador | 65,711 | 0.85× |
| Prince Edward Island | 14,562 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| NHL (video game series) | 2.01× | Games |
| Combat sport | 2.4× | Sports |
| Martial arts | 2.02× | Sports |
| Stand-up comedy | 1.52× | Movies & TV |
| Grappling | 2.69× | Sports |
| Connor McDavid | 1.76× | Sports |
| Wrestling | 1.97× | Sports |
| Twitch | 1.5× | Games |
| Sidney Crosby | 1.58× | Sports |
| NBA playoffs | 1.76× | Sports |
| WWE | 1.6× | Sports |
| tsn | 1.57× | Sports |
| Self-defense | 2.25× | Sports |
| Boxing | 2.03× | Sports |
| Auston Matthews | 1.6× | Sports |
| Los Angeles Lakers | 1.58× | Sports |
| Bounce music | 1.6× | Music & Radio |
| Kenyan hip hop | 1.61× | Music & Radio |
| Jerkin' | 1.61× | Fashion & Accessoires |
| Professional wrestling | 1.54× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.33 |
| Spirituality | BALANCE | 1.09 |
| Sports Activity | POWER | 0.99 |
| Design Affinity | PREMIUM | 0.97 |
| Patriotism | CONSERVATISM | 0.96 |
| Convenience Orientation | PREMIUM | 0.9 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.8% |
| United Kingdom | 5.7% |
| Brazil | 5.7% |
See Ultimate Fighting Championship audiences in other countries
- Ultimate Fighting Championship — Germany
- Ultimate Fighting Championship — United States
- Ultimate Fighting Championship — United Kingdom
- Ultimate Fighting Championship — France
- Ultimate Fighting Championship — Italy
- Ultimate Fighting Championship — Spain
- Ultimate Fighting Championship — Brazil
- Ultimate Fighting Championship — Japan
- Ultimate Fighting Championship — South Korea
- Ultimate Fighting Championship — India
- Ultimate Fighting Championship — Mexico
More Martial art audiences in Canada
- Professional wrestling (2,724,261)
- Anthony Joshua (861,047)
- Joe Rogan (850,797)
- Conor McGregor (763,548)
- Jon Jones (548,679)
Frequently asked questions
How many fans does Ultimate Fighting Championship have in Canada?
Ultimate Fighting Championship has an estimated audience of 5,058,331 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Ultimate Fighting Championship fans?
24.0% of Ultimate Fighting Championship fans are female, 76.0% are male, with an average age of 35.7 years.
Which brands do Ultimate Fighting Championship fans like most?
Ultimate Fighting Championship fans show strongest brand affinity for NHL (video game series) (2.01×), Combat sport (2.4×), and Martial arts (2.02×) over the country average.
Where do Ultimate Fighting Championship fans live in Canada?
Ultimate Fighting Championship fans in Canada are most concentrated in Ontario (reach 3,016,130), Quebec (reach 1,104,829), and British Columbia (reach 974,360). These three regions account for the largest share of the active audience.
What other brands do Ultimate Fighting Championship fans also like?
Beyond Ultimate Fighting Championship itself, the audience over-indexes on Combat sport (2.4×), Martial arts (2.02×), Stand-up comedy (1.52×), and Grappling (2.69×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Ultimate Fighting Championship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.