Rascasse Audience Intelligence

Ultimate Fighting Championship Fan Demographics in United States

Ultimate Fighting Championship has an estimated audience of 55.8M people in United States.

#1among Martial art in United States#6among events in United States#22in Sports

The average Ultimate Fighting Championship fan in United States is 36.3 years old, more male, and lives primarily in California.

By number of fans, Ultimate Fighting Championship ranks #1 among the 759 objects in Martial art in United States — 78.1× the group median.

Women make up 25.3% of the fan base, 3.8 percentage points more than the group average.

Compared with the other 758 objects in Martial art, Ultimate Fighting Championship fans stand out for their interest in Grappling, Combat sport and Mixed martial arts.

Most fans live in California, Texas, Florida.

Top affinities include Grappling, Conor McGregor, Combat sport, with strongest over-indexing on Grappling (2.48× the country average).

Demographically, the Ultimate Fighting Championship audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Patriotism, Extroversion.

The typical Ultimate Fighting Championship fan in United States is more male, around 36.3 years old, with strong Patriotism tendencies and a notable affinity for Grappling.

Category: Sports · Type: Event · Subtype: Martial art

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
55.8M
in United States
Gender
25.3%♀
74.7% male
Age
36.3
average years
Country rank
#332
among all objects in United States
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Ultimate Fighting Championship fans

25.3% are female, 74.7% are male, average age 36.3.

Fig. 02

Gender split

25.3%
Female
74.7%
Male
Demographic split for Ultimate Fighting Championship audience in United States
MetricValue
Female25.3%
Male74.7%
Average age36.3
Estimated audience size55.8M
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the Ultimate Fighting Championship audience in United States
Age bracketShare%
16-2428%
25-3422%
35-4419%
45-5417%
55+14%
Fig. 04

Worldwide distribution

31.3%

of the worldwide Ultimate Fighting Championship audience comes from United States.

Worldwide audience distribution share by country for Ultimate Fighting Championship
CountryShare
United States31.3%
Brazil6.6%
United Kingdom6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Ultimate Fighting Championship fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~1M1.90×
02Hawaii~400K1.74×
03Arizona~2M1.63×
04California~9.5M1.48×
05New Mexico~500K1.32×
06Illinois~2.5M1.23×
07Oregon~900K1.21×
08Washington~1.5M1.20×
09Alaska~100K1.17×
10Colorado~1M1.16×
11New Jersey~1.5M1.09×
12Texas~4M1.08×
13Iowa~600K1.08×
14Montana~200K1.08×
15Florida~4M1.07×
16New York~3.5M1.07×
17Idaho~300K1.07×
18Massachusetts~1M1.03×
19Michigan~1.5M1.02×
20North Dakota~100K1.01×
21Utah~500K0.99×
22Connecticut~600K0.98×
23Kentucky~700K0.97×
24Nebraska~300K0.97×
25West Virginia~300K0.95×
26Rhode Island~200K0.95×
27Wyoming~90K0.95×
28Pennsylvania~2M0.94×
29Indiana~1M0.94×
30Oklahoma~600K0.94×
31New Hampshire~200K0.94×
32Minnesota~900K0.92×
33Kansas~400K0.92×
34Ohio~2M0.91×
35Maine~200K0.91×
36South Dakota~100K0.91×
37Missouri~900K0.90×
38Wisconsin~900K0.87×
39Virginia~1M0.84×
40Maryland~800K0.81×
41Louisiana~600K0.80×
42Tennessee~1M0.79×
43North Carolina~1.5M0.78×
44Arkansas~400K0.74×
45Delaware~100K0.73×
46Georgia~1.5M0.70×
47South Carolina~600K0.69×
48Washington, District of Columbia~80K0.69×
49Alabama~500K0.63×
50Mississippi~300K0.60×
Fig. 06

Affinity by region

Affinity by region — Ultimate Fighting Championship, United States
0.60×1.00×1.90×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Ultimate Fighting Championship audience vs. the country average
#·InterestCategoryAffinity×
01GrapplingSports2.48×
02Conor McGregorSports2.34×
03Combat sportSports2.13×
04Mixed martial artsSports1.83×
05NBA playoffsSports1.82×
06Martial artsSports1.79×
07NBA FinalsSports1.77×
08WrestlingSports1.77×
09Underground hip hopMusic & Radio1.76×
10Los Angeles LakersSports1.73×
11NBA TVSports1.72×
12Boston CelticsSports1.69×
13Shooting sportSports1.68×
14TwitchGames1.67×
15Sneaker collectingFashion & Accessoires1.65×
16Green Bay PackersSports1.58×
17NFL NetworkSports1.56×
18Pittsburgh SteelersSports1.56×
19StreetwearFashion & Accessoires1.53×
20Alternative hip hopMusic & Radio1.53×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Ultimate Fighting Championship audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Ultimate Fighting Championship audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.12×
ExtroversionTHRILL1.10×
Risk AppetiteTHRILL1.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Ultimate Fighting Championship audience vs. the country average · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.61×
Quality AwarenessPREMIUM0.67×
Price SensitivityPREMIUM0.70×
0×1.00× baseline2×
Appendix

Explore more audiences

More Martial art audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Ultimate Fighting Championship over the last 12 months. Modelled, not counted; people interested in several events count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/ultimate-fighting-championship-59024” · Methodology