A data profile of the people who buy, follow and care about Ultimate Fighting Championship in Spain — modelled from more than twelve digital signal sources. Ultimate Fighting Championship has an estimated audience of 2,804,299 people in Spain.
The average Ultimate Fighting Championship fan in Spain is 38.6 years old, more male, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Community of Madrid, Catalonia.
Top brand affinities include Entertainment, Carlos Alcaraz, El Mundo (Colombia), with strongest over-indexing on Entertainment (1.57× the country average).
Demographically, the Ultimate Fighting Championship audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Ultimate Fighting Championship fan in Spain is more male, around 38.6 years old, with strong Patriotism tendencies and a notable affinity for Entertainment.
The key figures that characterise the Ultimate Fighting Championship profile in Spain.
24.4% are female, 75.6% are male, average age 38.6.
| Metric | Value |
|---|---|
| Female | 24.4% |
| Male | 75.6% |
| Average age | 38.6 |
| Estimated audience size | 2,804,299 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 18% |
of the worldwide Ultimate Fighting Championship audience comes from Spain.
| Country | Share |
|---|---|
| United States | 30.4% |
| Brazil | 6.6% |
| United Kingdom | 6.0% |
Where the Ultimate Fighting Championship audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canary Islands | ~200K | 1.42× | |
| 02 | Andalusia | ~600K | 1.20× | |
| 03 | Community of Madrid | ~500K | 1.14× | |
| 04 | Comunidad Valenciana | ~300K | 1.12× | |
| 05 | Principality of Asturias | ~70K | 1.11× | |
| 06 | Region of Murcia | ~90K | 1.05× | |
| 07 | Basque Autonomous Country | ~100K | 1.03× | |
| 08 | Balearic Islands | ~70K | 1.03× | |
| 09 | Galicia | ~100K | 1.00× | |
| 10 | Catalonia | ~500K | 0.99× | |
| 11 | Castilla-La Mancha | ~100K | 0.99× | |
| 12 | Cantabria | ~30K | 0.90× | |
| 13 | Castile and León | ~100K | 0.86× | |
| 14 | Aragon | ~60K | 0.84× | |
| 15 | Navarre | ~30K | 0.84× | |
| 16 | La Rioja | ~10K | 0.76× | |
| 17 | Extremadura | ~40K | 0.73× |
The strongest cross-interests of the Ultimate Fighting Championship audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tyson Fury | Sports | 9.51× | ||
| 02 | Stephanie Cayo | Movies & TV | 6.32× | ||
| 03 | Creative Commons | Technology & Electronics | 4.28× | ||
| 04 | Mixed martial arts | Sports | 3.29× | ||
| 05 | Combat sport | Sports | 3.24× | ||
| 06 | Rafael Jódar | Sports | 3.20× | ||
| 07 | El Mundo (Colombia) | News | 3.13× | ||
| 08 | Miami | Travel & Leisure | 2.50× | ||
| 09 | Martial arts | Sports | 2.37× | ||
| 10 | Premier League | Sports | 1.84× | ||
| 11 | Price | Shopping | 1.74× | ||
| 12 | Video games | Games | 1.73× | ||
| 13 | Transport | Cars & Mobility | 1.64× | ||
| 14 | Beverages | Food & Beverages | 1.61× | ||
| 15 | Entertainment | Movies & TV | 1.57× | ||
| 16 | Carlos Alcaraz | Sports | 1.57× | ||
| 17 | Automobiles | Cars & Mobility | 1.55× | ||
| 18 | UEFA Champions League | Sports | 1.55× | ||
| 19 | TikTok | Internet & Social Media | 1.53× | ||
| 20 | Carrefour Express | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.81× | |
| Risk Appetite | THRILL | 1.40× | |
| Early Adopter Mentality | POWER | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.76× | |
| Price Sensitivity | PREMIUM | 0.77× | |
| Sustainability | BALANCE | 0.78× |
Ultimate Fighting Championship has an estimated audience of 2,804,299 people in Spain, concentrated in Andalusia and Community of Madrid.
24.4% of Ultimate Fighting Championship fans are female, 75.6% are male, with an average age of 38.6 years.
Ultimate Fighting Championship fans show strongest brand affinity for Entertainment (1.57×), Carlos Alcaraz (1.57×), and El Mundo (Colombia) (3.13×) over the country average.
Ultimate Fighting Championship fans in Spain are most concentrated in Andalusia (reach ~600K), Community of Madrid (reach ~500K), and Catalonia (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Ultimate Fighting Championship itself, the audience over-indexes on Carlos Alcaraz (1.57×), El Mundo (Colombia) (3.13×), Creative Commons (4.28×), and Beverages (1.61×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Ultimate Fighting Championship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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