Rascasse Audience Intelligence

Mr. Olympia Audience in Germany

A data profile of the people who buy, follow and care about Mr. Olympia in Germany — modelled from more than twelve digital signal sources. Mr. Olympia has an estimated audience of 545,779 people in Germany.

#6among Martial art in Germany#138among Event in Germany#854in Sports

The average Mr. Olympia fan in Germany is 30.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include National Physique Committee, Joe Weider, Ronnie Coleman, with strongest over-indexing on National Physique Committee (64.97× the country average).

Demographically, the Mr. Olympia audience skews more male with an average age of 30.6, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mr. Olympia fan in Germany is more male, around 30.6 years old, with strong Patriotism tendencies and a notable affinity for National Physique Committee.

Category: Sports · Type: Event · Subtype: Martial art

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mr. Olympia profile in Germany.

Audience size
546K
in Germany
Gender
36.6%♀
63.4% male
Age
30.6
average years
Country rank
#10930
Event in Germany
Fig. 01

Search interest · 12-month trend

-41%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mr. Olympia fans

36.6% are female, 63.4% are male, average age 30.6.

Fig. 02

Gender split

36.6%
Female
63.4%
Male
Demographic split for Mr. Olympia audience in Germany
MetricValue
Female36.6%
Male63.4%
Average age30.6
Estimated audience size545,779
Fig. 03

Age distribution

Ø 30.6
average years
Age distribution of the Mr. Olympia audience in Germany
Age bracketShare%
16-1938%
20-2929%
30-3918%
40-4911%
50+5%
Fig. 04

Worldwide distribution

5.1%

of the worldwide Mr. Olympia audience comes from Germany.

Worldwide audience distribution share by country for Mr. Olympia
CountryShare
United States35.0%
United Kingdom7.1%
Italy6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mr. Olympia audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mr. Olympia fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~100K1.23×
02Baden-Württemberg~90K1.23×
03Berlin~30K1.16×
04Hamburg~10K1.16×
05Hessen~50K1.14×
06Nordrhein-Westfalen~100K1.11×
07Rheinland-Pfalz~30K1.07×
08Sachsen~30K0.99×
09Niedersachsen~50K0.98×
10Saarland~6K0.96×
11Schleswig-Holstein~20K0.94×
12Bremen~4K0.92×
13Mecklenburg-Vorpommern~9K0.90×
14Thüringen~10K0.87×
15Brandenburg~10K0.86×
16Sachsen-Anhalt~10K0.84×
Fig. 06

Affinity by region

Affinity by region — Mr. Olympia, Germany
0.84×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mr. Olympia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mr. Olympia audience
#·InterestCategoryAffinity×
01National Physique CommitteeSports64.97×
02Aziz ShavershianSports55.95×
03Joe WeiderBusiness & Career53.52×
04Dexter Jackson (bodybuilder)Sports45.00×
05Arnold ClassicSports35.02×
06Kai GreeneSports15.58×
07Ronnie ColemanSports15.17×
08Dylan O'BrienMovies & TV13.01×
09Flex (magazine)Sports12.83×
10CalisthenicsSports12.05×
11Mixed martial artsSports4.09×
12Cell (biology)Health3.89×
13Martial artsSports3.06×
14TransfermarktSports2.74×
15Television channelMovies & TV2.67×
16ESNHealth2.63×
17FreewareTechnology & Electronics2.33×
18FIFA World CupSports1.95×
19AutoScout24Cars & Mobility1.78×
20XInternet & Social Media1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mr. Olympia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mr. Olympia audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.58×
SpiritualityBALANCE1.50×
Need for SecurityCONSERVATISM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mr. Olympia audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.82×
TraditionCONSERVATISM0.85×
CreativityOPEN0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mr. Olympia have in Germany?

Mr. Olympia has an estimated audience of 545,779 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Mr. Olympia fans?

36.6% of Mr. Olympia fans are female, 63.4% are male, with an average age of 30.6 years.

03

Which brands do Mr. Olympia fans like most?

Mr. Olympia fans show strongest brand affinity for National Physique Committee (64.97×), Joe Weider (53.52×), and Ronnie Coleman (15.17×) over the country average.

04

Where do Mr. Olympia fans live in Germany?

Mr. Olympia fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Mr. Olympia fans also like?

Beyond Mr. Olympia itself, the audience over-indexes on Joe Weider (53.52×), Ronnie Coleman (15.17×), Dylan O'Brien (13.01×), and Calisthenics (12.05×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Martial art audiences in Germany

See Mr. Olympia audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mr. Olympia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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