Mr. Olympia Audience in Germany
Mr. Olympia has an estimated audience of 546,105 people in Germany. 36.6% are female, 63.4% are male, average age 30.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: National Physique Committee, Joe Weider, Natural World, Ronnie Coleman, Calisthenics.
The average Mr. Olympia fan in Germany is 30.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include National Physique Committee, Joe Weider, Natural World, with strongest over-indexing on National Physique Committee (64.97× the country average). Demographically, the Mr. Olympia audience skews more male with an average age of 30.6, and over-indexes on personality traits such as Sports Activity, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Martial art
Demographics of Mr. Olympia fans
| Metric | Value |
|---|---|
| Female | 36.6% |
| Male | 63.4% |
| Average age | 30.6 |
| Estimated audience size | 546,105 |
Audience persona
The typical Mr. Olympia fan in Germany is more male, around 30.6 years old, with strong Sports Activity tendencies and a notable affinity for National Physique Committee.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 136,210 | 1.14× |
| Bayern | 111,288 | 1.27× |
| Baden-Württemberg | 94,549 | 1.27× |
| Niedersachsen | 53,395 | 1.01× |
| Hessen | 49,179 | 1.18× |
| Rheinland-Pfalz | 30,287 | 1.11× |
| Berlin | 29,278 | 1.2× |
| Sachsen | 26,204 | 0.98× |
| Schleswig-Holstein | 17,375 | 0.89× |
| Hamburg | 14,640 | 1.19× |
| Brandenburg | 13,418 | 0.79× |
| Thüringen | 10,577 | 0.76× |
| Sachsen-Anhalt | 10,032 | 0.71× |
| Mecklenburg-Vorpommern | 8,242 | 0.79× |
| Saarland | 6,250 | 0.93× |
| Bremen | 3,711 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| National Physique Committee | 64.97× | Sports |
| Joe Weider | 53.52× | Business & Career |
| Natural World | 3.68× | Fashion & Accessoires |
| Ronnie Coleman | 15.17× | Sports |
| Calisthenics | 12.05× | Sports |
| Transfermarkt | 2.74× | Sports |
| Flex (magazine) | 12.83× | Sports |
| Dexter Jackson (bodybuilder) | 45× | Sports |
| Dylan O'Brien | 13.01× | Movies & TV |
| FIFA World Cup | 1.95× | Sports |
| Mixed martial arts | 4.09× | Sports |
| Freeware | 2.33× | Technology & Electronics |
| ESN | 2.63× | Health |
| Arnold Classic | 35.02× | Sports |
| Euphoria | 1.83× | Movies & TV |
| Martial arts | 3.06× | Sports |
| Aziz Shavershian | 55.95× | Sports |
| AutoScout24 | 1.78× | Cars & Mobility |
| Jackie Brown | 12.9× | Movies & TV |
| Kai Greene | 15.58× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.77 |
| Mindfulness | BALANCE | 1.44 |
| Sustainability | BALANCE | 1.43 |
| DIY Mentality | THRILL | 1.27 |
| Healthy Lifestyle | BALANCE | 1.26 |
| Pet Ownership | JOY | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.1% |
| United Kingdom | 7.1% |
| Italy | 6.1% |
See Mr. Olympia audiences in other countries
More Martial art audiences in Germany
- Ultimate Fighting Championship (3,708,814)
- Professional wrestling (2,998,162)
- Anthony Joshua (1,002,576)
- Georges St-Pierre (914,140)
- Conor McGregor (775,143)
Frequently asked questions
How many fans does Mr. Olympia have in Germany?
Mr. Olympia has an estimated audience of 546,105 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mr. Olympia fans?
36.6% of Mr. Olympia fans are female, 63.4% are male, with an average age of 30.6 years.
Which brands do Mr. Olympia fans like most?
Mr. Olympia fans show strongest brand affinity for National Physique Committee (64.97×), Joe Weider (53.52×), and Natural World (3.68×) over the country average.
Where do Mr. Olympia fans live in Germany?
Mr. Olympia fans in Germany are most concentrated in Nordrhein-Westfalen (reach 136,210), Bayern (reach 111,288), and Baden-Württemberg (reach 94,549). These three regions account for the largest share of the active audience.
What other brands do Mr. Olympia fans also like?
Beyond Mr. Olympia itself, the audience over-indexes on Joe Weider (53.52×), Natural World (3.68×), Ronnie Coleman (15.17×), and Calisthenics (12.05×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mr. Olympia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.