Martial arts Audience in Germany
Martial arts has an estimated audience of 5,620,514 people in Germany. 30.7% are female, 69.3% are male, average age 35.6. Top brand affinities: Transfermarkt, Tagesschau, Self care, Vacations, Street photography.
Top brand affinities include Transfermarkt, Tagesschau, Self care, with strongest over-indexing on Transfermarkt (3.01× the country average). Demographically, the Martial arts audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Sports Activity, Patriotism.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Martial arts fans
| Metric | Value |
|---|---|
| Female | 30.7% |
| Male | 69.3% |
| Average age | 35.6 |
| Estimated audience size | 5,620,514 |
Audience persona
The typical Martial arts fan in Germany is more male, around 35.6 years old, with strong Sports Activity tendencies and a notable affinity for Transfermarkt.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Transfermarkt | 3.01× | Sports |
| Tagesschau | 1.99× | Movies & TV |
| Self care | 3.3× | Health |
| Vacations | 2.34× | Travel & Leisure |
| Street photography | 3.14× | Technology & Electronics |
| Hygiene | 2.6× | Beauty & Wellness |
| Family | 1.59× | Kids & Family |
| Stuttgart | 2.51× | Travel & Leisure |
| Professional wrestling | 4.09× | Sports |
| Lieferando.de | 1.77× | Food & Beverages |
| North Rhine-Westphalia | 1.91× | Travel & Leisure |
| FIFA World Cup | 1.5× | Sports |
| German language | 1.97× | Politics & Society |
| Ultimate Fighting Championship | 3.4× | Sports |
| Brewing | 3.54× | Food & Beverages |
| Creative Commons | 3.21× | Technology & Electronics |
| Mixed martial arts | 2.98× | Sports |
| Batman | 1.7× | Movies & TV |
| Radio broadcasting | 2.57× | Music & Radio |
| Google Maps | 1.59× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.49 |
| Patriotism | CONSERVATISM | 1.43 |
| Indulgence | JOY | 1.14 |
| Extroversion | THRILL | 1.1 |
| Tradition | CONSERVATISM | 1.1 |
| Luxury Orientation | PREMIUM | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.1% |
| United Kingdom | 4.9% |
| Italy | 4.1% |
See Martial arts audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Martial arts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.