Martial arts Audience in Germany
Martial arts has an estimated audience of 5,620,514 people in Germany. 30.7% are female, 69.3% are male, average age 35.6. Top brand affinities: Israel, Stradivarius, Gil Ofarim, Progressive rock, CAC 40.
Top brand affinities include Israel, Stradivarius, Gil Ofarim, with strongest over-indexing on Israel (2.54× the country average). Demographically, the Martial arts audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Sports Activity, Patriotism.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Martial arts fans
| Metric | Value |
|---|---|
| Female | 30.7% |
| Male | 69.3% |
| Average age | 35.6 |
| Estimated audience size | 5,620,514 |
Audience persona
The typical Martial arts fan in Germany is more male, around 35.6 years old, with strong Sports Activity tendencies and a notable affinity for Israel.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 2.54× | Travel & Leisure |
| Stradivarius | 1.97× | Shopping |
| Gil Ofarim | 1.52× | Music & Radio |
| Progressive rock | 1.81× | Music & Radio |
| CAC 40 | 1.57× | Business & Career |
| Snow White (Fables) | 2.24× | Literature |
| Urban horticulture | 1.6× | Home & Garden |
| Škoda Kodiaq | 1.81× | Cars & Mobility |
| KLIX (AM) | 2.11× | Music & Radio |
| Eindhoven | 1.75× | Travel & Leisure |
| Home Delivery | 1.76× | Food & Beverages |
| Kodi (software) | 1.78× | Technology & Electronics |
| Moroccan riad | 3.53× | Politics & Society |
| Keeper (password manager) | 2.46× | Technology & Electronics |
| Buddy – The Buddy Holly Story | 2.7× | Music & Radio |
| Building insulation | 2.38× | Home & Garden |
| Phil Campbell (musician) | 2.61× | Music & Radio |
| Zagreb | 1.99× | Travel & Leisure |
| Grimma | 3.99× | Travel & Leisure |
| Volvo V60 | 2.18× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.49 |
| Patriotism | CONSERVATISM | 1.43 |
| Indulgence | JOY | 1.14 |
| Extroversion | THRILL | 1.1 |
| Tradition | CONSERVATISM | 1.1 |
| Luxury Orientation | PREMIUM | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.1% |
| United Kingdom | 4.9% |
| Italy | 4.1% |
See Martial arts audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Martial arts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.