Rascasse Audience Intelligence

Martial arts Audience in Germany

A data profile of the people who buy, follow and care about Martial arts in Germany — modelled from more than twelve digital signal sources. Martial arts has an estimated audience of 5,620,514 people in Germany.

#14among Sport in Germany#555among Topic in Germany#71in Sports

The average Martial arts fan in Germany is 35.6 years old, more male, and lives primarily in Berlin.

The audience is concentrated in Berlin, Nordrhein-Westfalen, Hessen.

Top brand affinities include Nature, Germany, Family, with strongest over-indexing on Nature (2.73× the country average).

Demographically, the Martial arts audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Martial arts fan in Germany is more male, around 35.6 years old, with strong Patriotism tendencies and a notable affinity for Nature.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Martial arts profile in Germany.

Audience size
5.6M
in Germany
Gender
30.7%♀
69.3% male
Age
35.6
average years
Country rank
#885
Topic in Germany
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Martial arts fans

30.7% are female, 69.3% are male, average age 35.6.

Fig. 02

Gender split

30.7%
Female
69.3%
Male
Demographic split for Martial arts audience in Germany
MetricValue
Female30.7%
Male69.3%
Average age35.6
Estimated audience size5,620,514
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the Martial arts audience in Germany
Age bracketShare%
16-1927%
20-2920%
30-3922%
40-4919%
50+11%
Fig. 04

Worldwide distribution

3.1%

of the worldwide Martial arts audience comes from Germany.

Worldwide audience distribution share by country for Martial arts
CountryShare
United States23.1%
United Kingdom4.9%
Italy4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Martial arts audience in Germany is strongest.

Fig. 05

Top regions by affinity

Martial arts fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~1.5M6.51×
02Hessen~700K1.75×
03Bremen~50K1.00×
04Saarland~60K0.90×
05Mecklenburg-Vorpommern~80K0.73×
06Rheinland-Pfalz~200K0.70×
07Thüringen~100K0.70×
08Sachsen-Anhalt~100K0.68×
09Nordrhein-Westfalen~800K0.67×
10Schleswig-Holstein~100K0.66×
11Hamburg~80K0.66×
12Bayern~500K0.61×
13Baden-Württemberg~500K0.61×
14Brandenburg~100K0.60×
15Sachsen~200K0.57×
16Niedersachsen~300K0.56×
Fig. 06

Affinity by region

Affinity by region — Martial arts, Germany
0.56×1.00×6.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Martial arts audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Martial arts audience
#·InterestCategoryAffinity×
01Nicholas HoultMovies & TV4.06×
02GrapplingSports3.98×
03Self-defenseSports3.73×
04Ultimate Fighting ChampionshipSports3.63×
05JudoSports3.52×
06BoxingSports3.21×
07Mixed martial artsSports2.99×
08NatureHome & Garden2.73×
09Robert RedfordMovies & TV2.23×
10VacationsTravel & Leisure2.14×
11FamilyKids & Family1.96×
12German languagePolitics & Society1.94×
13TipicoGames1.92×
14EmailTechnology & Electronics1.86×
15BatmanMovies & TV1.84×
16DrawingHome & Garden1.82×
17TransfermarktSports1.81×
18SupermanMovies & TV1.70×
19CanadaTravel & Leisure1.61×
20GermanyTravel & Leisure1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Martial arts audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Martial arts audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.64×
Risk AppetiteTHRILL1.37×
SpiritualityBALANCE1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Martial arts audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.75×
CreativityOPEN0.76×
SustainabilityBALANCE0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Martial arts have in Germany?

Martial arts has an estimated audience of 5,620,514 people in Germany, concentrated in Berlin and Nordrhein-Westfalen.

02

What is the gender split and age of Martial arts fans?

30.7% of Martial arts fans are female, 69.3% are male, with an average age of 35.6 years.

03

Which brands do Martial arts fans like most?

Martial arts fans show strongest brand affinity for Nature (2.73×), Germany (1.55×), and Family (1.96×) over the country average.

04

Where do Martial arts fans live in Germany?

Martial arts fans in Germany are most concentrated in Berlin (reach ~1.5M), Nordrhein-Westfalen (reach ~800K), and Hessen (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Martial arts fans also like?

Beyond Martial arts itself, the audience over-indexes on Germany (1.55×), Family (1.96×), Ultimate Fighting Championship (3.63×), and Vacations (2.14×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in Germany

See Martial arts audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Martial arts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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