Martial arts Audience in United Kingdom
Martial arts has an estimated audience of 8,755,757 people in United Kingdom. 34.8% are female, 65.2% are male, average age 40.0. Top regions: South East, Yorkshire and the Humber, East of England. Top brand affinities: Manchester United F.C., DeviantArt, Ultimate Fighting Championship, Manchester City F.C., Betfair.
The average Martial arts fan in United Kingdom is 40.0 years old, more male, and lives primarily in South East. The audience is concentrated in South East, Yorkshire and the Humber, East of England. Top brand affinities include Manchester United F.C., DeviantArt, Ultimate Fighting Championship, with strongest over-indexing on Manchester United F.C. (2.01× the country average). Demographically, the Martial arts audience skews more male with an average age of 40.0, and over-indexes on personality traits such as Luxury Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Martial arts fans
| Metric | Value |
|---|---|
| Female | 34.8% |
| Male | 65.2% |
| Average age | 40.0 |
| Estimated audience size | 8,755,757 |
Audience persona
The typical Martial arts fan in United Kingdom is more male, around 40.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Manchester United F.C..
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| South East | 1,240,986 | 1.06× |
| Yorkshire and the Humber | 1,010,256 | 1.44× |
| East of England | 716,159 | 0.9× |
| South West | 618,978 | 0.86× |
| West Midlands | 526,913 | 1.4× |
| East Midlands | 524,186 | 0.85× |
| North West | 377,961 | 0.4× |
| North East | 373,015 | 1.1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Manchester United F.C. | 2.01× | Sports |
| DeviantArt | 5.07× | Internet & Social Media |
| Ultimate Fighting Championship | 3.23× | Sports |
| Manchester City F.C. | 2.34× | Sports |
| Betfair | 2.73× | Games |
| William Hill (bookmaker) | 2.05× | Games |
| Luxury yacht | 3.31× | Travel & Leisure |
| Premier League | 1.5× | Sports |
| TUI | 1.81× | Travel & Leisure |
| Liverpool F.C. | 1.66× | Sports |
| We Buy Any Car | 2.3× | Cars & Mobility |
| Rugby union | 1.84× | Sports |
| Sky Bet | 1.77× | Games |
| Chelsea F.C. | 2.09× | Sports |
| Arsenal F.C. | 2.18× | Sports |
| Home business | 3.29× | Business & Career |
| Ticketmaster | 1.76× | Travel & Leisure |
| Broadcasting of sports events | 3.94× | Movies & TV |
| Betfred | 1.57× | Games |
| National Lottery | 1.53× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.4 |
| Extroversion | THRILL | 1.11 |
| Indulgence | JOY | 1.09 |
| Patriotism | CONSERVATISM | 1.08 |
| Price Sensitivity | PREMIUM | 1.08 |
| Risk Appetite | THRILL | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.1% |
| United Kingdom | 4.9% |
| Italy | 4.1% |
See Martial arts audiences in other countries
More Sport audiences in United Kingdom
- Soccer (23,329,010)
- Golf (16,764,949)
- Basketball (12,811,428)
- Rugby union (11,443,508)
- Swimming (11,230,283)
Frequently asked questions
How many fans does Martial arts have in United Kingdom?
Martial arts has an estimated audience of 8,755,757 people in United Kingdom, concentrated in South East and Yorkshire and the Humber.
What is the gender split and age of Martial arts fans?
34.8% of Martial arts fans are female, 65.2% are male, with an average age of 40.0 years.
Which brands do Martial arts fans like most?
Martial arts fans show strongest brand affinity for Manchester United F.C. (2.01×), DeviantArt (5.07×), and Ultimate Fighting Championship (3.23×) over the country average.
Where do Martial arts fans live in United Kingdom?
Martial arts fans in United Kingdom are most concentrated in South East (reach 1,240,986), Yorkshire and the Humber (reach 1,010,256), and East of England (reach 716,159). These three regions account for the largest share of the active audience.
What other brands do Martial arts fans also like?
Beyond Martial arts itself, the audience over-indexes on DeviantArt (5.07×), Ultimate Fighting Championship (3.23×), Manchester City F.C. (2.34×), and Betfair (2.73×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Martial arts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.