A data profile of the people who buy, follow and care about Martial arts in United Kingdom — modelled from more than twelve digital signal sources. Martial arts has an estimated audience of 8,755,757 people in United Kingdom.
The average Martial arts fan in United Kingdom is 40.0 years old, more male, and lives primarily in South East.
The audience is concentrated in South East, Yorkshire and the Humber, East of England.
Top brand affinities include Ultimate Fighting Championship, Wikipedia, Sky Bet, with strongest over-indexing on Ultimate Fighting Championship (2.73× the country average).
Demographically, the Martial arts audience skews more male with an average age of 40.0, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Martial arts fan in United Kingdom is more male, around 40.0 years old, with strong Patriotism tendencies and a notable affinity for Ultimate Fighting Championship.
The key figures that characterise the Martial arts profile in United Kingdom.
34.8% are female, 65.2% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 34.8% |
| Male | 65.2% |
| Average age | 40.0 |
| Estimated audience size | 8,755,757 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 21% | |
| 30-39 | 23% | |
| 40-49 | 22% | |
| 50+ | 20% |
of the worldwide Martial arts audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 23.1% |
| United Kingdom | 4.9% |
| Italy | 4.1% |
Where the Martial arts audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~1M | 1.42× | |
| 02 | West Midlands | ~500K | 1.39× | |
| 03 | North East | ~400K | 1.08× | |
| 04 | South East | ~1M | 1.05× | |
| 05 | East of England | ~700K | 0.90× | |
| 06 | South West | ~600K | 0.88× | |
| 07 | East Midlands | ~500K | 0.87× | |
| 08 | North West | ~500K | 0.49× |
The strongest cross-interests of the Martial arts audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Grappling | Sports | 3.61× | ||
| 02 | Self-defense | Sports | 3.37× | ||
| 03 | Karate | Sports | 3.16× | ||
| 04 | Broadcasting of sports events | Movies & TV | 3.02× | ||
| 05 | Ultimate Fighting Championship | Sports | 2.73× | ||
| 06 | Judo | Sports | 2.31× | ||
| 07 | Boxing | Sports | 2.19× | ||
| 08 | Anthony Joshua | Sports | 2.16× | ||
| 09 | Betfair | Games | 1.90× | ||
| 10 | Wikipedia | Internet & Social Media | 1.85× | ||
| 11 | Bruce Willis | Movies & TV | 1.84× | ||
| 12 | Tyson Fury | Sports | 1.79× | ||
| 13 | Sky Bet | Games | 1.75× | ||
| 14 | Margot Robbie | Movies & TV | 1.74× | ||
| 15 | Mixed martial arts | Sports | 1.72× | ||
| 16 | Rangers FC | Sports | 1.66× | ||
| 17 | Sketch comedy | Movies & TV | 1.63× | ||
| 18 | Rory McIlroy | Sports | 1.56× | ||
| 19 | WWE | Sports | 1.56× | ||
| 20 | Celtic FC | Sports | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.57× | |
| Risk Appetite | THRILL | 1.28× | |
| Early Adopter Mentality | POWER | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.74× | |
| Sustainability | BALANCE | 0.77× | |
| Design Affinity | PREMIUM | 0.78× |
Martial arts has an estimated audience of 8,755,757 people in United Kingdom, concentrated in South East and Yorkshire and the Humber.
34.8% of Martial arts fans are female, 65.2% are male, with an average age of 40.0 years.
Martial arts fans show strongest brand affinity for Ultimate Fighting Championship (2.73×), Wikipedia (1.85×), and Sky Bet (1.75×) over the country average.
Martial arts fans in United Kingdom are most concentrated in South East (reach ~1M), Yorkshire and the Humber (reach ~1M), and East of England (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Martial arts itself, the audience over-indexes on Wikipedia (1.85×), Sky Bet (1.75×), Grappling (3.61×), and Self-defense (3.37×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Martial arts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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