Martial arts Audience in Canada
Martial arts has an estimated audience of 4,342,234 people in Canada. 32.5% are female, 67.5% are male, average age 39.0. Top regions: Ontario, British Columbia, Quebec. Top brand affinities: Sportsnet, Ultimate Fighting Championship, Bad Bunny, Boxing, WWE.
The average Martial arts fan in Canada is 39.0 years old, more male, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Quebec. Top brand affinities include Sportsnet, Ultimate Fighting Championship, Bad Bunny, with strongest over-indexing on Sportsnet (1.51× the country average). Demographically, the Martial arts audience skews more male with an average age of 39.0, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Martial arts fans
| Metric | Value |
|---|---|
| Female | 32.5% |
| Male | 67.5% |
| Average age | 39.0 |
| Estimated audience size | 4,342,234 |
Audience persona
The typical Martial arts fan in Canada is more male, around 39.0 years old, with strong Risk Appetite tendencies and a notable affinity for Sportsnet.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 2,988,433 | 1.64× |
| British Columbia | 1,059,110 | 1.63× |
| Quebec | 722,542 | 0.7× |
| Alberta | 679,466 | 1.27× |
| Manitoba | 164,580 | 1.01× |
| Nova Scotia | 127,929 | 0.99× |
| Saskatchewan | 122,602 | 0.89× |
| New Brunswick | 81,070 | 0.81× |
| Newfoundland and Labrador | 52,131 | 0.79× |
| Prince Edward Island | 17,850 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sportsnet | 1.51× | Sports |
| Ultimate Fighting Championship | 2.02× | Sports |
| Bad Bunny | 2.13× | Music & Radio |
| Boxing | 2.64× | Sports |
| WWE | 1.63× | Sports |
| John Cena | 2.15× | Sports |
| CBS Sports | 1.95× | Movies & TV |
| Goldie Hawn | 3.12× | Movies & TV |
| Jon Jones | 3.09× | Sports |
| Call of Duty | 1.55× | Games |
| Bruce Willis | 1.52× | Movies & TV |
| The Hills | 3.13× | Movies & TV |
| Aerobics | 1.72× | Sports |
| Keanu Reeves | 1.58× | Movies & TV |
| Maisie Williams | 3.44× | Movies & TV |
| Manchester City F.C. | 1.54× | Sports |
| Christian Bale | 2.27× | Movies & TV |
| Dota 2 | 1.6× | Games |
| L'Équipe | 2.55× | Sports |
| Drywall | 1.79× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.28 |
| Early Adopter Mentality | POWER | 1.21 |
| LGBTQ+ Identity | OPEN | 1.19 |
| Extroversion | THRILL | 1.15 |
| Spirituality | BALANCE | 1.11 |
| Career Orientation | POWER | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.1% |
| United Kingdom | 4.9% |
| Italy | 4.1% |
See Martial arts audiences in other countries
More Sport audiences in Canada
- Soccer (9,592,921)
- Basketball (9,561,349)
- Golf (9,113,999)
- Ice hockey (9,053,436)
- Baseball (7,469,630)
Frequently asked questions
How many fans does Martial arts have in Canada?
Martial arts has an estimated audience of 4,342,234 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Martial arts fans?
32.5% of Martial arts fans are female, 67.5% are male, with an average age of 39.0 years.
Which brands do Martial arts fans like most?
Martial arts fans show strongest brand affinity for Sportsnet (1.51×), Ultimate Fighting Championship (2.02×), and Bad Bunny (2.13×) over the country average.
Where do Martial arts fans live in Canada?
Martial arts fans in Canada are most concentrated in Ontario (reach 2,988,433), British Columbia (reach 1,059,110), and Quebec (reach 722,542). These three regions account for the largest share of the active audience.
What other brands do Martial arts fans also like?
Beyond Martial arts itself, the audience over-indexes on Ultimate Fighting Championship (2.02×), Bad Bunny (2.13×), Boxing (2.64×), and WWE (1.63×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Martial arts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.