A data profile of the people who buy, follow and care about Martial arts in Canada — modelled from more than twelve digital signal sources. Martial arts has an estimated audience of 4,342,234 people in Canada.
The average Martial arts fan in Canada is 39.0 years old, more male, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Quebec.
Top brand affinities include Ultimate Fighting Championship, Sportsnet, Bad Bunny, with strongest over-indexing on Ultimate Fighting Championship (2.02× the country average).
Demographically, the Martial arts audience skews more male with an average age of 39.0, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Martial arts fan in Canada is more male, around 39.0 years old, with strong Risk Appetite tendencies and a notable affinity for Ultimate Fighting Championship.
The key figures that characterise the Martial arts profile in Canada.
32.5% are female, 67.5% are male, average age 39.0.
| Metric | Value |
|---|---|
| Female | 32.5% |
| Male | 67.5% |
| Average age | 39.0 |
| Estimated audience size | 4,342,234 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 20% | |
| 30-39 | 23% | |
| 40-49 | 21% | |
| 50+ | 18% |
of the worldwide Martial arts audience comes from Canada.
| Country | Share |
|---|---|
| United States | 23.1% |
| United Kingdom | 4.9% |
| Italy | 4.1% |
Where the Martial arts audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~3M | 1.64× | |
| 02 | British Columbia | ~1M | 1.63× | |
| 03 | Alberta | ~700K | 1.27× | |
| 04 | Manitoba | ~200K | 1.01× | |
| 05 | Nova Scotia | ~100K | 0.99× | |
| 06 | Saskatchewan | ~100K | 0.89× | |
| 07 | Prince Edward Island | ~20K | 0.84× | |
| 08 | New Brunswick | ~80K | 0.81× | |
| 09 | Newfoundland and Labrador | ~50K | 0.79× | |
| 10 | Quebec | ~700K | 0.70× |
The strongest cross-interests of the Martial arts audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Maisie Williams | Movies & TV | 3.44× | ||
| 02 | The Hills | Movies & TV | 3.13× | ||
| 03 | Goldie Hawn | Movies & TV | 3.12× | ||
| 04 | Boxing | Sports | 2.64× | ||
| 05 | L'Équipe | Sports | 2.55× | ||
| 06 | Christian Bale | Movies & TV | 2.27× | ||
| 07 | John Cena | Sports | 2.15× | ||
| 08 | Bad Bunny | Music & Radio | 2.13× | ||
| 09 | Conor McGregor | Sports | 2.10× | ||
| 10 | Ultimate Fighting Championship | Sports | 2.02× | ||
| 11 | CBS Sports | Movies & TV | 1.95× | ||
| 12 | Drywall | Home & Garden | 1.79× | ||
| 13 | Aerobics | Sports | 1.72× | ||
| 14 | WWE | Sports | 1.63× | ||
| 15 | Dota 2 | Games | 1.60× | ||
| 16 | Keanu Reeves | Movies & TV | 1.58× | ||
| 17 | Call of Duty | Games | 1.55× | ||
| 18 | Manchester City F.C. | Sports | 1.54× | ||
| 19 | Bruce Willis | Movies & TV | 1.52× | ||
| 20 | Sportsnet | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.28× | |
| Early Adopter Mentality | POWER | 1.21× | |
| Extroversion | THRILL | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.74× | |
| Creativity | OPEN | 0.74× | |
| Design Affinity | PREMIUM | 0.75× |
Martial arts has an estimated audience of 4,342,234 people in Canada, concentrated in Ontario and British Columbia.
32.5% of Martial arts fans are female, 67.5% are male, with an average age of 39.0 years.
Martial arts fans show strongest brand affinity for Ultimate Fighting Championship (2.02×), Sportsnet (1.51×), and Bad Bunny (2.13×) over the country average.
Martial arts fans in Canada are most concentrated in Ontario (reach ~3M), British Columbia (reach ~1M), and Quebec (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Martial arts itself, the audience over-indexes on Sportsnet (1.51×), Bad Bunny (2.13×), Boxing (2.64×), and WWE (1.63×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Martial arts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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