A data profile of the people who buy, follow and care about Martial arts in Brazil — modelled from more than twelve digital signal sources. Martial arts has an estimated audience of 5,791,647 people in Brazil.
Martial arts has an estimated audience of 5,791,647 people in Brazil. 30.8% are female, 69.2% are male, average age 37.2. Top brand affinities: Seleção Brasileira, Mixed martial arts, Superman, Esporte Clube Bahia, Ultimate Fighting Championship.
Top brand affinities include Seleção Brasileira, Mixed martial arts, Superman, with strongest over-indexing on Seleção Brasileira (1.77× the country average).
Demographically, the Martial arts audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Patriotism, Community Orientation.
The typical Martial arts fan in Brazil is more male, around 37.2 years old, with strong Patriotism tendencies and a notable affinity for Seleção Brasileira.
The key figures that characterise the Martial arts profile in Brazil.
30.8% are female, 69.2% are male, average age 37.2.
| Metric | Value |
|---|---|
| Female | 30.8% |
| Male | 69.2% |
| Average age | 37.2 |
| Estimated audience size | 5,791,647 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 23% | |
| 30-39 | 22% | |
| 40-49 | 18% | |
| 50+ | 15% |
of the worldwide Martial arts audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 23.1% |
| United Kingdom | 4.9% |
| Italy | 4.1% |
The strongest cross-interests of the Martial arts audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kickboxing | Sports | 5.31× | ||
| 02 | Helen Mirren | Movies & TV | 4.97× | ||
| 03 | Michelle Rodriguez | Movies & TV | 4.62× | ||
| 04 | Jean-Claude Van Damme | Movies & TV | 4.46× | ||
| 05 | Conor McGregor | Sports | 4.14× | ||
| 06 | Mixed martial arts | Sports | 3.88× | ||
| 07 | Jumanji | Movies & TV | 3.83× | ||
| 08 | Boxing | Sports | 3.82× | ||
| 09 | Bruce Lee | Movies & TV | 3.35× | ||
| 10 | Tom Hanks | Movies & TV | 3.19× | ||
| 11 | Jackie Chan | Movies & TV | 3.12× | ||
| 12 | Sylvester Stallone | Movies & TV | 2.64× | ||
| 13 | Bad Bunny | Music & Radio | 2.36× | ||
| 14 | The Big Bang Theory | Movies & TV | 1.90× | ||
| 15 | Ultimate Fighting Championship | Sports | 1.82× | ||
| 16 | Seleção Brasileira | Sports | 1.77× | ||
| 17 | Esporte Clube Bahia | Sports | 1.64× | ||
| 18 | Superman | Movies & TV | 1.61× | ||
| 19 | Arsenal F.C. | Sports | 1.56× | ||
| 20 | Localiza | Cars & Mobility | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.79× | |
| Community Orientation | OPEN | 1.24× | |
| Risk Appetite | THRILL | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.58× | |
| Creativity | OPEN | 0.59× | |
| Indulgence | JOY | 0.66× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Martial arts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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