A data profile of the people who buy, follow and care about Mixed martial arts in Brazil — modelled from more than twelve digital signal sources. Mixed martial arts has an estimated audience of 5,602,480 people in Brazil.
The average Mixed martial arts fan in Brazil is 37.6 years old, more male, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Mega-Sena, Sociedade Esportiva Palmeiras, Riachuelo, with strongest over-indexing on Mega-Sena (4.37× the country average).
Demographically, the Mixed martial arts audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Individualism, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Mixed martial arts fan in Brazil is more male, around 37.6 years old, with strong Individualism tendencies and a notable affinity for Mega-Sena.
The key figures that characterise the Mixed martial arts profile in Brazil.
22.5% are female, 77.5% are male, average age 37.6.
| Metric | Value |
|---|---|
| Female | 22.5% |
| Male | 77.5% |
| Average age | 37.6 |
| Estimated audience size | 5,602,480 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 24% | |
| 30-39 | 24% | |
| 40-49 | 18% | |
| 50+ | 15% |
of the worldwide Mixed martial arts audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 25.9% |
| United Kingdom | 5.4% |
| Japan | 4.7% |
Where the Mixed martial arts audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Amapá | ~20K | 1.20× | |
| 02 | Roraima | ~20K | 1.14× | |
| 03 | Acre | ~20K | 1.11× | |
| 04 | Rondônia | ~50K | 1.09× | |
| 05 | Tocantins | ~40K | 1.09× | |
| 06 | Sergipe | ~60K | 1.04× | |
| 07 | Piauí | ~80K | 1.02× | |
| 08 | Alagoas | ~80K | 1.00× | |
| 09 | Mato Grosso do Sul | ~80K | 1.00× | |
| 10 | Rio Grande do Norte | ~90K | 0.99× | |
| 11 | Paraíba | ~100K | 0.98× | |
| 12 | Amazonas | ~100K | 0.98× | |
| 13 | Maranhão | ~100K | 0.96× | |
| 14 | Mato Grosso | ~100K | 0.96× | |
| 15 | Espírito Santo | ~100K | 0.95× | |
| 16 | Federal District | ~90K | 0.95× | |
| 17 | Pará | ~200K | 0.94× | |
| 18 | Pernambuco | ~200K | 0.93× | |
| 19 | Goiás | ~200K | 0.93× | |
| 20 | Ceará | ~200K | 0.92× | |
| 21 | Santa Catarina | ~200K | 0.91× | |
| 22 | Bahia | ~300K | 0.90× | |
| 23 | Rio Grande do Sul | ~300K | 0.89× | |
| 24 | Paraná | ~300K | 0.87× | |
| 25 | Minas Gerais | ~500K | 0.83× | |
| 26 | Rio de Janeiro | ~400K | 0.83× | |
| 27 | São Paulo | ~1M | 0.67× |
The strongest cross-interests of the Mixed martial arts audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mega-Sena | Games | 4.37× | ||
| 02 | Cake decorating | Food & Beverages | 4.37× | ||
| 03 | Arlindo Cruz | Music & Radio | 4.29× | ||
| 04 | Home Delivery | Food & Beverages | 4.22× | ||
| 05 | Noivas | Kids & Family | 4.22× | ||
| 06 | InfoJobs | Business & Career | 4.07× | ||
| 07 | Beleza na Web | Shopping | 4.05× | ||
| 08 | Martial arts | Sports | 3.88× | ||
| 09 | Direct selling | Fashion & Accessoires | 3.76× | ||
| 10 | Riachuelo | Shopping | 3.68× | ||
| 11 | Cachorro | Pets & Animals | 3.67× | ||
| 12 | Sales management | Business & Career | 3.61× | ||
| 13 | Amaro, Friuli | POI | 3.54× | ||
| 14 | YouTube Music | Internet & Social Media | 3.31× | ||
| 15 | Sandal | Fashion & Accessoires | 3.24× | ||
| 16 | Netshoes | Shopping | 2.98× | ||
| 17 | Preta Gil | Music & Radio | 1.99× | ||
| 18 | Seleção Brasileira | Sports | 1.81× | ||
| 19 | Sociedade Esportiva Palmeiras | Sports | 1.58× | ||
| 20 | FIFA World Cup | Sports | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.59× | |
| Convenience Orientation | PREMIUM | 1.51× | |
| Risk Appetite | THRILL | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.54× | |
| Quality Awareness | PREMIUM | 0.67× | |
| Travelling | THRILL | 0.71× |
Mixed martial arts has an estimated audience of 5,602,480 people in Brazil, concentrated in São Paulo and Minas Gerais.
22.5% of Mixed martial arts fans are female, 77.5% are male, with an average age of 37.6 years.
Mixed martial arts fans show strongest brand affinity for Mega-Sena (4.37×), Sociedade Esportiva Palmeiras (1.58×), and Riachuelo (3.68×) over the country average.
Mixed martial arts fans in Brazil are most concentrated in São Paulo (reach ~1M), Minas Gerais (reach ~500K), and Rio de Janeiro (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Mixed martial arts itself, the audience over-indexes on Sociedade Esportiva Palmeiras (1.58×), Riachuelo (3.68×), Seleção Brasileira (1.81×), and Amaro, Friuli (3.54×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Mixed martial arts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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