A data profile of the people who buy, follow and care about Volleyball in Brazil — modelled from more than twelve digital signal sources. Volleyball has an estimated audience of 8,892,723 people in Brazil.
The average Volleyball fan in Brazil is 37.9 years old, balanced, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Federal District.
Top brand affinities include Clube do Remo, Maranhão, Lindås, with strongest over-indexing on Clube do Remo (1.53× the country average).
Demographically, the Volleyball audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Spirituality, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Volleyball fan in Brazil is balanced, around 37.9 years old, with strong Spirituality tendencies and a notable affinity for Clube do Remo.
The key figures that characterise the Volleyball profile in Brazil.
47.5% are female, 52.5% are male, average age 37.9.
| Metric | Value |
|---|---|
| Female | 47.5% |
| Male | 52.5% |
| Average age | 37.9 |
| Estimated audience size | 8,892,723 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 23% | |
| 30-39 | 21% | |
| 40-49 | 18% | |
| 50+ | 18% |
of the worldwide Volleyball audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 13.9% |
| Japan | 8.6% |
| Italy | 6.0% |
Where the Volleyball audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Federal District | ~700K | 4.93× | |
| 02 | São Paulo | ~6M | 2.52× | |
| 03 | Espírito Santo | ~300K | 1.81× | |
| 04 | Rio de Janeiro | ~1.5M | 1.68× | |
| 05 | Amazonas | ~200K | 1.38× | |
| 06 | Rio Grande do Norte | ~200K | 1.33× | |
| 07 | Pará | ~300K | 1.00× | |
| 08 | Maranhão | ~200K | 1.00× | |
| 09 | Pernambuco | ~400K | 0.97× | |
| 10 | Paraná | ~500K | 0.96× | |
| 11 | Bahia | ~600K | 0.94× | |
| 12 | Santa Catarina | ~400K | 0.88× | |
| 13 | Roraima | ~20K | 0.88× | |
| 14 | Amapá | ~30K | 0.85× | |
| 15 | Acre | ~30K | 0.85× | |
| 16 | Rio Grande do Sul | ~400K | 0.82× | |
| 17 | Ceará | ~300K | 0.82× | |
| 18 | Tocantins | ~40K | 0.75× | |
| 19 | Rondônia | ~50K | 0.74× | |
| 20 | Sergipe | ~70K | 0.72× | |
| 21 | Piauí | ~80K | 0.67× | |
| 22 | Mato Grosso do Sul | ~90K | 0.66× | |
| 23 | Alagoas | ~90K | 0.66× | |
| 24 | Paraíba | ~100K | 0.62× | |
| 25 | Mato Grosso | ~100K | 0.59× | |
| 26 | Minas Gerais | ~500K | 0.52× | |
| 27 | Goiás | ~200K | 0.51× |
The strongest cross-interests of the Volleyball audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Associação Desportiva Confiança | Sports | 3.35× | ||
| 02 | Boca Juniors | Sports | 2.15× | ||
| 03 | River Plate | Sports | 2.03× | ||
| 04 | Sports club | Sports | 1.78× | ||
| 05 | Macaco (band) | Music & Radio | 1.74× | ||
| 06 | Judea | Travel & Leisure | 1.72× | ||
| 07 | Practical joke | Internet & Social Media | 1.70× | ||
| 08 | Lindås | Travel & Leisure | 1.66× | ||
| 09 | Team sport | Sports | 1.65× | ||
| 10 | Maranhão | Travel & Leisure | 1.61× | ||
| 11 | Criciúma Esporte Clube | Sports | 1.58× | ||
| 12 | Saudade | Politics & Society | 1.58× | ||
| 13 | Christian country music | Music & Radio | 1.56× | ||
| 14 | Clube do Remo | Sports | 1.53× | ||
| 15 | Santa Cruz Futebol Clube | Sports | 1.53× | ||
| 16 | Vitória, Espírito Santo | Travel & Leisure | 1.53× | ||
| 17 | Broadcast engineering | Business & Career | 1.53× | ||
| 18 | Clube de Regatas Brasil | Sports | 1.52× | ||
| 19 | Swimming | Sports | 1.51× | ||
| 20 | Messianism | Politics & Society | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.18× | |
| Patriotism | CONSERVATISM | 1.17× | |
| Creativity | OPEN | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.78× | |
| Design Affinity | PREMIUM | 0.83× | |
| Sustainability | BALANCE | 0.84× |
Volleyball has an estimated audience of 8,892,723 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
47.5% of Volleyball fans are female, 52.5% are male, with an average age of 37.9 years.
Volleyball fans show strongest brand affinity for Clube do Remo (1.53×), Maranhão (1.61×), and Lindås (1.66×) over the country average.
Volleyball fans in Brazil are most concentrated in São Paulo (reach ~6M), Rio de Janeiro (reach ~1.5M), and Federal District (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Volleyball itself, the audience over-indexes on Maranhão (1.61×), Lindås (1.66×), Criciúma Esporte Clube (1.58×), and Swimming (1.51×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Volleyball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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