Martial arts Audience in France
Martial arts has an estimated audience of 5,900,792 people in France. 28.9% are female, 71.1% are male, average age 40.2. Top brand affinities: Foot Mercato, Orange, Fnac, RC Lens, Happiness.
Top brand affinities include Foot Mercato, Orange, Fnac, with strongest over-indexing on Foot Mercato (3.51× the country average). Demographically, the Martial arts audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Patriotism, Mindfulness.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Martial arts fans
| Metric | Value |
|---|---|
| Female | 28.9% |
| Male | 71.1% |
| Average age | 40.2 |
| Estimated audience size | 5,900,792 |
Audience persona
The typical Martial arts fan in France is more male, around 40.2 years old, with strong Patriotism tendencies and a notable affinity for Foot Mercato.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Foot Mercato | 3.51× | Sports |
| Orange | 2.87× | Technology & Electronics |
| Fnac | 2.19× | Shopping |
| RC Lens | 2.83× | Sports |
| Happiness | 1.88× | Health |
| Crédit Mutuel | 2.07× | Business & Career |
| Tinder | 4.33× | Internet & Social Media |
| Zoom lens | 5.62× | Technology & Electronics |
| Germany | 2.24× | Travel & Leisure |
| RTBF | 3.05× | Movies & TV |
| France Info | 2.06× | Movies & TV |
| Canada | 1.63× | Travel & Leisure |
| Google News | 1.68× | News |
| Anthropology | 2.25× | Business & Career |
| Spas | 1.68× | Beauty & Wellness |
| Free Mobile | 1.94× | Technology & Electronics |
| Recreation | 1.67× | Travel & Leisure |
| Broadcasting of sports events | 4.53× | Movies & TV |
| Fine-art photography | 3.05× | Technology & Electronics |
| Bars | 1.85× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.11 |
| Mindfulness | BALANCE | 1.38 |
| Extroversion | THRILL | 1.35 |
| Social Media Usage | JOY | 1.12 |
| Risk Appetite | THRILL | 1.06 |
| Sports Activity | POWER | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.1% |
| United Kingdom | 4.9% |
| Italy | 4.1% |
See Martial arts audiences in other countries
More Sport audiences in France
- Soccer (18,059,398)
- Basketball (11,539,942)
- Golf (9,893,102)
- Swimming (7,574,060)
- Rugby union (7,031,676)
How to read this data
Audience size is the estimated number of people in France who actively search for Martial arts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.