A data profile of the people who buy, follow and care about Martial arts in France — modelled from more than twelve digital signal sources. Martial arts has an estimated audience of 5,900,792 people in France.
Martial arts has an estimated audience of 5,900,792 people in France. 28.9% are female, 71.1% are male, average age 40.2. Top brand affinities: Love & Sex, Broadcasting of sports events, Christmas Gift, Christmas tree, Kitchen garden.
Top brand affinities include Love & Sex, Broadcasting of sports events, Christmas Gift, with strongest over-indexing on Love & Sex (151.45× the country average).
Demographically, the Martial arts audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Patriotism, Mindfulness.
The typical Martial arts fan in France is more male, around 40.2 years old, with strong Patriotism tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Martial arts profile in France.
28.9% are female, 71.1% are male, average age 40.2.
| Metric | Value |
|---|---|
| Female | 28.9% |
| Male | 71.1% |
| Average age | 40.2 |
| Estimated audience size | 5,900,792 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 23% |
of the worldwide Martial arts audience comes from France.
| Country | Share |
|---|---|
| United States | 23.1% |
| United Kingdom | 4.9% |
| Italy | 4.1% |
The strongest cross-interests of the Martial arts audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Selfridges | Shopping | 160.01× | ||
| 02 | Love & Sex | Kids & Family | 151.45× | ||
| 03 | Broadcasting of sports events | Movies & TV | 30.51× | ||
| 04 | Plants vs. Zombies | Games | 26.07× | ||
| 05 | Christmas tree | Kids & Family | 22.83× | ||
| 06 | Christmas Gift | Kids & Family | 20.73× | ||
| 07 | Girl power | Politics & Society | 15.20× | ||
| 08 | Raincoat | Fashion & Accessoires | 12.14× | ||
| 09 | Kitchen garden | Home & Garden | 9.75× | ||
| 10 | Dentistry | Business & Career | 9.41× | ||
| 11 | Zoom lens | Technology & Electronics | 8.76× | ||
| 12 | Breast Cancer awareness | Health | 8.08× | ||
| 13 | Single track (mountain biking) | Sports | 7.05× | ||
| 14 | Single-lens reflex camera | Technology & Electronics | 6.45× | ||
| 15 | Sustainable products | Politics & Society | 5.89× | ||
| 16 | Hormone | Health | 5.44× | ||
| 17 | Grappling | Sports | 4.37× | ||
| 18 | Improvisation | Music & Radio | 3.45× | ||
| 19 | Foot Mercato | Sports | 2.05× | ||
| 20 | Batman | Movies & TV | 1.75× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.23× | |
| Mindfulness | BALANCE | 1.96× | |
| Risk Appetite | THRILL | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.73× | |
| Price Sensitivity | PREMIUM | 0.75× | |
| Family Orientation | CONSERVATISM | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Martial arts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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