A data profile of the people who buy, follow and care about Basketball in France — modelled from more than twelve digital signal sources. Basketball has an estimated audience of 11,539,941 people in France.
The average Basketball fan in France is 38.6 years old, more male, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Nouvelle-Aquitaine, Auvergne-Rhône-Alpes.
Top brand affinities include WeTransfer, ICloud, Olympique Lyonnais (Ladies), with strongest over-indexing on WeTransfer (1.68× the country average).
Demographically, the Basketball audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Patriotism, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Basketball fan in France is more male, around 38.6 years old, with strong Patriotism tendencies and a notable affinity for WeTransfer.
The key figures that characterise the Basketball profile in France.
41.3% are female, 58.7% are male, average age 38.6.
| Metric | Value |
|---|---|
| Female | 41.3% |
| Male | 58.7% |
| Average age | 38.6 |
| Estimated audience size | 11,539,941 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 20% |
of the worldwide Basketball audience comes from France.
| Country | Share |
|---|---|
| United States | 24.3% |
| Japan | 5.1% |
| Italy | 4.5% |
Where the Basketball audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nouvelle-Aquitaine | ~1.5M | 1.45× | |
| 02 | Pays de la Loire | ~800K | 1.26× | |
| 03 | Île-de-France | ~2.5M | 1.11× | |
| 04 | Normandy | ~600K | 1.10× | |
| 05 | Centre-Val de Loire | ~500K | 1.07× | |
| 06 | Brittany | ~600K | 1.06× | |
| 07 | Auvergne-Rhône-Alpes | ~1.5M | 1.05× | |
| 08 | Hauts-de-France | ~1M | 0.94× | |
| 09 | Occitanie | ~900K | 0.94× | |
| 10 | Grand Est | ~800K | 0.88× | |
| 11 | Provence-Alpes-Côte d'Azur | ~700K | 0.83× | |
| 12 | Bourgogne-Franche-Comté | ~400K | 0.83× | |
| 13 | Corsica | ~30K | 0.57× |
The strongest cross-interests of the Basketball audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Christina Ricci | Movies & TV | 2.86× | ||
| 02 | Miou-Miou | Movies & TV | 2.76× | ||
| 03 | Elsa Zylberstein | Movies & TV | 2.74× | ||
| 04 | ICloud | Technology & Electronics | 2.06× | ||
| 05 | Cupra | Cars & Mobility | 1.96× | ||
| 06 | Prime (film) | Movies & TV | 1.95× | ||
| 07 | Gérard Jugnot | Movies & TV | 1.95× | ||
| 08 | Snapped | Movies & TV | 1.83× | ||
| 09 | Lionel Jospin | Politics & Society | 1.81× | ||
| 10 | OVH | Technology & Electronics | 1.81× | ||
| 11 | OneDrive | Technology & Electronics | 1.72× | ||
| 12 | Francis Cabrel | Music & Radio | 1.72× | ||
| 13 | WeTransfer | Internet & Social Media | 1.68× | ||
| 14 | Rachida Dati | Politics & Society | 1.68× | ||
| 15 | Catherine Zeta-Jones | Movies & TV | 1.59× | ||
| 16 | Julien Clerc | Music & Radio | 1.57× | ||
| 17 | Virginie Efira | Movies & TV | 1.57× | ||
| 18 | Laurent Voulzy | Music & Radio | 1.56× | ||
| 19 | Olympique Lyonnais (Ladies) | Sports | 1.51× | ||
| 20 | Carla Bruni | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.06× | |
| Quality Awareness | PREMIUM | 1.03× | |
| Career Orientation | POWER | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.74× | |
| Tradition | CONSERVATISM | 0.74× | |
| Spirituality | BALANCE | 0.75× |
Basketball has an estimated audience of 11,539,941 people in France, concentrated in Île-de-France and Nouvelle-Aquitaine.
41.3% of Basketball fans are female, 58.7% are male, with an average age of 38.6 years.
Basketball fans show strongest brand affinity for WeTransfer (1.68×), ICloud (2.06×), and Olympique Lyonnais (Ladies) (1.51×) over the country average.
Basketball fans in France are most concentrated in Île-de-France (reach ~2.5M), Nouvelle-Aquitaine (reach ~1.5M), and Auvergne-Rhône-Alpes (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Basketball itself, the audience over-indexes on ICloud (2.06×), Olympique Lyonnais (Ladies) (1.51×), Rachida Dati (1.68×), and Snapped (1.83×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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