Basketball Audience in France
Basketball has an estimated audience of 11,539,941 people in France. 41.3% are female, 58.7% are male, average age 38.6. Top regions: Île-de-France, Nouvelle-Aquitaine, Auvergne-Rhône-Alpes. Top brand affinities: WeTransfer, ICloud, Olympique Lyonnais (Ladies), Rachida Dati, Snapped.
The average Basketball fan in France is 38.6 years old, more male, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Nouvelle-Aquitaine, Auvergne-Rhône-Alpes. Top brand affinities include WeTransfer, ICloud, Olympique Lyonnais (Ladies), with strongest over-indexing on WeTransfer (1.68× the country average). Demographically, the Basketball audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Patriotism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Basketball fans
| Metric | Value |
|---|---|
| Female | 41.3% |
| Male | 58.7% |
| Average age | 38.6 |
| Estimated audience size | 11,539,941 |
Audience persona
The typical Basketball fan in France is more male, around 38.6 years old, with strong Patriotism tendencies and a notable affinity for WeTransfer.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 2,282,839 | 1.1× |
| Nouvelle-Aquitaine | 1,473,459 | 1.45× |
| Auvergne-Rhône-Alpes | 1,428,704 | 1.05× |
| Hauts-de-France | 957,089 | 0.94× |
| Occitanie | 940,772 | 0.94× |
| Grand Est | 818,998 | 0.88× |
| Pays de la Loire | 807,767 | 1.26× |
| Provence-Alpes-Côte d'Azur | 708,600 | 0.83× |
| Normandy | 617,482 | 1.1× |
| Brittany | 596,132 | 1.06× |
| Centre-Val de Loire | 463,737 | 1.07× |
| Bourgogne-Franche-Comté | 385,162 | 0.83× |
| Corsica | 28,085 | 0.49× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| WeTransfer | 1.68× | Internet & Social Media |
| ICloud | 2.06× | Technology & Electronics |
| Olympique Lyonnais (Ladies) | 1.51× | Sports |
| Rachida Dati | 1.68× | Politics & Society |
| Snapped | 1.83× | Movies & TV |
| Christina Ricci | 2.86× | Movies & TV |
| Lionel Jospin | 1.81× | Politics & Society |
| Julien Clerc | 1.57× | Music & Radio |
| Carla Bruni | 1.51× | Fashion & Accessoires |
| Miou-Miou | 2.76× | Movies & TV |
| Virginie Efira | 1.57× | Movies & TV |
| Prime (film) | 1.95× | Movies & TV |
| OneDrive | 1.72× | Technology & Electronics |
| OVH | 1.81× | Technology & Electronics |
| Cupra | 1.96× | Cars & Mobility |
| Gérard Jugnot | 1.95× | Movies & TV |
| Elsa Zylberstein | 2.74× | Movies & TV |
| Catherine Zeta-Jones | 1.59× | Movies & TV |
| Zoom! | 1.85× | Business & Career |
| Chess.com | 1.82× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 38.02 |
| Urban Lifestyle | OPEN | 7.96 |
| Mindfulness | BALANCE | 1.91 |
| Community Orientation | OPEN | 1.68 |
| Indulgence | JOY | 1.55 |
| Extroversion | THRILL | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.3% |
| Japan | 5.1% |
| Italy | 4.5% |
See Basketball audiences in other countries
More Sport audiences in France
- Soccer (18,059,398)
- Golf (9,893,102)
- Swimming (7,574,060)
- Rugby union (7,031,676)
- Yoga (6,395,640)
Frequently asked questions
How many fans does Basketball have in France?
Basketball has an estimated audience of 11,539,941 people in France, concentrated in Île-de-France and Nouvelle-Aquitaine.
What is the gender split and age of Basketball fans?
41.3% of Basketball fans are female, 58.7% are male, with an average age of 38.6 years.
Which brands do Basketball fans like most?
Basketball fans show strongest brand affinity for WeTransfer (1.68×), ICloud (2.06×), and Olympique Lyonnais (Ladies) (1.51×) over the country average.
Where do Basketball fans live in France?
Basketball fans in France are most concentrated in Île-de-France (reach 2,282,839), Nouvelle-Aquitaine (reach 1,473,459), and Auvergne-Rhône-Alpes (reach 1,428,704). These three regions account for the largest share of the active audience.
What other brands do Basketball fans also like?
Beyond Basketball itself, the audience over-indexes on ICloud (2.06×), Olympique Lyonnais (Ladies) (1.51×), Rachida Dati (1.68×), and Snapped (1.83×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.