Rugby union Audience in France
Rugby union has an estimated audience of 7,031,675 people in France. 41.3% are female, 58.7% are male, average age 39.0. Top regions: Nouvelle-Aquitaine, Île-de-France, Occitanie.
The average Rugby union fan in France is 39.0 years old, more male, and lives primarily in Nouvelle-Aquitaine. The audience is concentrated in Nouvelle-Aquitaine, Île-de-France, Occitanie. Demographically, the Rugby union audience skews more male with an average age of 39.0, and over-indexes on personality traits such as Patriotism, Urban Lifestyle.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Rugby union fans
| Metric | Value |
|---|---|
| Female | 41.3% |
| Male | 58.7% |
| Average age | 39.0 |
| Estimated audience size | 7,031,675 |
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Nouvelle-Aquitaine | 1,315,744 | 2.13× |
| Île-de-France | 1,263,091 | 1× |
| Occitanie | 1,090,986 | 1.8× |
| Auvergne-Rhône-Alpes | 799,611 | 0.97× |
| Provence-Alpes-Côte d'Azur | 769,667 | 1.48× |
| Brittany | 349,543 | 1.02× |
| Grand Est | 316,926 | 0.56× |
| Pays de la Loire | 290,246 | 0.74× |
| Hauts-de-France | 251,799 | 0.41× |
| Normandy | 190,566 | 0.56× |
| Bourgogne-Franche-Comté | 149,398 | 0.53× |
| Centre-Val de Loire | 140,347 | 0.53× |
| Corsica | 45,237 | 1.29× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 38.02 |
| Urban Lifestyle | OPEN | 10.66 |
| Mindfulness | BALANCE | 1.86 |
| Community Orientation | OPEN | 1.68 |
| Indulgence | JOY | 1.62 |
| Extroversion | THRILL | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.9% |
| United Kingdom | 14.6% |
| France | 9.0% |
See Rugby union audiences in other countries
More Sport audiences in France
- Soccer (18,059,398)
- Basketball (11,539,942)
- Golf (9,893,102)
- Swimming (7,574,060)
- Yoga (6,395,640)
How to read this data
Audience size is the estimated number of people in France who actively search for Rugby union. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.