A data profile of the people who buy, follow and care about Basketball in India — modelled from more than twelve digital signal sources. Basketball has an estimated audience of 14,529,864 people in India.
The average Basketball fan in India is 30.1 years old, more male, and lives primarily in Uttar Pradesh.
The audience is concentrated in Uttar Pradesh, Maharashtra, Karnataka.
Top brand affinities include Bihari languages, Videophone, Bagad, with strongest over-indexing on Bihari languages (1.51× the country average).
Demographically, the Basketball audience skews more male with an average age of 30.1, and over-indexes on personality traits such as Social Media Usage, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Basketball fan in India is more male, around 30.1 years old, with strong Social Media Usage tendencies and a notable affinity for Bihari languages.
The key figures that characterise the Basketball profile in India.
18.5% are female, 81.5% are male, average age 30.1.
| Metric | Value |
|---|---|
| Female | 18.5% |
| Male | 81.5% |
| Average age | 30.1 |
| Estimated audience size | 14,529,864 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 39% | |
| 20-29 | 30% | |
| 30-39 | 17% | |
| 40-49 | 8% | |
| 50+ | 6% |
of the worldwide Basketball audience comes from India.
| Country | Share |
|---|---|
| United States | 24.3% |
| Japan | 5.1% |
| Italy | 4.5% |
Where the Basketball audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nagaland | ~20K | 1.75× | |
| 02 | Mizoram | ~20K | 1.60× | |
| 03 | Sikkim | ~10K | 1.60× | |
| 04 | Meghalaya | ~20K | 1.38× | |
| 05 | Manipur | ~20K | 1.33× | |
| 06 | Uttarakhand | ~90K | 1.25× | |
| 07 | Punjab (region) | ~200K | 1.15× | |
| 08 | Uttar Pradesh | ~700K | 1.00× | |
| 09 | Himachal Pradesh | ~60K | 1.00× | |
| 10 | Goa | ~20K | 1.00× | |
| 11 | Haryana | ~200K | 0.99× | |
| 12 | Madhya Pradesh | ~300K | 0.98× | |
| 13 | Rajasthan | ~300K | 0.97× | |
| 14 | Telangana | ~200K | 0.97× | |
| 15 | Tripura | ~20K | 0.95× | |
| 16 | Karnataka | ~300K | 0.93× | |
| 17 | Tamil Nadu | ~300K | 0.92× | |
| 18 | Arunachal Pradesh | ~8K | 0.91× | |
| 19 | Maharashtra | ~600K | 0.88× | |
| 20 | Jharkhand | ~100K | 0.85× | |
| 21 | Chhattisgarh | ~80K | 0.81× | |
| 22 | Assam | ~100K | 0.73× | |
| 23 | Gujarat | ~300K | 0.72× | |
| 24 | Jammu and Kashmir | ~50K | 0.72× | |
| 25 | Andhra Pradesh | ~100K | 0.68× | |
| 26 | Bihar | ~200K | 0.66× | |
| 27 | Kerala | ~100K | 0.66× | |
| 28 | West Bengal | ~300K | 0.61× | |
| 29 | Odisha | ~90K | 0.56× |
The strongest cross-interests of the Basketball audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pat Riley | Sports | 2.48× | ||
| 02 | Thai television soap opera | Movies & TV | 1.78× | ||
| 03 | O'Neill (brand) | Fashion & Accessoires | 1.76× | ||
| 04 | P.M. News | News | 1.70× | ||
| 05 | The Real World | Movies & TV | 1.70× | ||
| 06 | Jollywood | Movies & TV | 1.68× | ||
| 07 | Yoruba language | Politics & Society | 1.67× | ||
| 08 | Khanom District | Travel & Leisure | 1.66× | ||
| 09 | Robert Mugabe | Politics & Society | 1.64× | ||
| 10 | Videophone | Technology & Electronics | 1.62× | ||
| 11 | Yellowhead (bird) | Pets & Animals | 1.61× | ||
| 12 | Osita Iheme | Movies & TV | 1.60× | ||
| 13 | Bakso | Food & Beverages | 1.58× | ||
| 14 | Ateneo de Manila University | Business & Career | 1.56× | ||
| 15 | Dr. Watson | Literature | 1.54× | ||
| 16 | Bagad | Music & Radio | 1.52× | ||
| 17 | King cobra | Pets & Animals | 1.52× | ||
| 18 | TCN | Movies & TV | 1.52× | ||
| 19 | Bihari languages | Politics & Society | 1.51× | ||
| 20 | Umar Akmal | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.79× | |
| Spirituality | BALANCE | 0.75× | |
| Family Orientation | CONSERVATISM | 0.73× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.50× | |
| Design Affinity | PREMIUM | 0.51× | |
| Convenience Orientation | PREMIUM | 0.51× |
Basketball has an estimated audience of 14,529,864 people in India, concentrated in Uttar Pradesh and Maharashtra.
18.5% of Basketball fans are female, 81.5% are male, with an average age of 30.1 years.
Basketball fans show strongest brand affinity for Bihari languages (1.51×), Videophone (1.62×), and Bagad (1.52×) over the country average.
Basketball fans in India are most concentrated in Uttar Pradesh (reach ~700K), Maharashtra (reach ~600K), and Karnataka (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Basketball itself, the audience over-indexes on Videophone (1.62×), Bagad (1.52×), Khanom District (1.66×), and Jollywood (1.68×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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