A data profile of the people who buy, follow and care about Basketball in Finland — modelled from more than twelve digital signal sources. Basketball has an estimated audience of 996,146 people in Finland.
Basketball has an estimated audience of 996,146 people in Finland. 45.2% are female, 54.8% are male, average age 41.7. Top brand affinities: Sports club, Futsal, University of North Carolina at Chapel Hill, Vince Carter, R. Madhavan.
Top brand affinities include Sports club, Futsal, University of North Carolina at Chapel Hill, with strongest over-indexing on Sports club (1.57× the country average).
Demographically, the Basketball audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Social Media Usage, Design Affinity.
The typical Basketball fan in Finland is balanced, around 41.7 years old, with strong Social Media Usage tendencies and a notable affinity for Sports club.
The key figures that characterise the Basketball profile in Finland.
45.2% are female, 54.8% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 45.2% |
| Male | 54.8% |
| Average age | 41.7 |
| Estimated audience size | 996,146 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide Basketball audience comes from Finland.
| Country | Share |
|---|---|
| United States | 24.3% |
| Japan | 5.1% |
| Italy | 4.5% |
The strongest cross-interests of the Basketball audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Futsal | Sports | 1.70× | ||
| 02 | Napoli Futsal | Sports | 1.70× | ||
| 03 | Meta Catania | Sports | 1.70× | ||
| 04 | Fortitudo Pomezia | Sports | 1.70× | ||
| 05 | Kick Off Futsal | Sports | 1.70× | ||
| 06 | Feldi Eboli | Sports | 1.70× | ||
| 07 | CDM Futsal Genova | Sports | 1.70× | ||
| 08 | Ecocity Genzano | Sports | 1.70× | ||
| 09 | Pirossigeno Cosenza | Sports | 1.70× | ||
| 10 | CAME Treviso | Sports | 1.70× | ||
| 11 | CMB Futsal Team | Sports | 1.70× | ||
| 12 | Lazio Femminile Calcio a 5 | Sports | 1.70× | ||
| 13 | Saviatesta Mantova | Sports | 1.70× | ||
| 14 | Women Roma Calcio a 5 | Sports | 1.70× | ||
| 15 | Roma 1927 Futsal | Sports | 1.70× | ||
| 16 | Sporting Sala Consilina | Sports | 1.70× | ||
| 17 | Vince Carter | Sports | 1.66× | ||
| 18 | University of North Carolina at Chapel Hill | Business & Career | 1.58× | ||
| 19 | Sports club | Sports | 1.57× | ||
| 20 | R. Madhavan | Movies & TV | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.90× | |
| Design Affinity | PREMIUM | 0.87× | |
| Urban Lifestyle | OPEN | 0.84× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.51× | |
| Travelling | THRILL | 0.55× | |
| Urban Lifestyle | OPEN | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.