A data profile of the people who buy, follow and care about Skiing in Finland — modelled from more than twelve digital signal sources. Skiing has an estimated audience of 717,260 people in Finland.
Skiing has an estimated audience of 717,260 people in Finland. 58.0% are female, 42.0% are male, average age 43.6. Top brand affinities: Helsinki, Gina Tricot, Stockmann, Flower, Lunch.
Top brand affinities include Helsinki, Gina Tricot, Stockmann, with strongest over-indexing on Helsinki (1.55× the country average).
Demographically, the Skiing audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Risk Appetite, Sports Activity.
The typical Skiing fan in Finland is more female, around 43.6 years old, with strong Risk Appetite tendencies and a notable affinity for Helsinki.
The key figures that characterise the Skiing profile in Finland.
58.0% are female, 42.0% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 43.6 |
| Estimated audience size | 717,260 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 31% |
of the worldwide Skiing audience comes from Finland.
| Country | Share |
|---|---|
| United States | 17.2% |
| Japan | 9.2% |
| China | 6.0% |
The strongest cross-interests of the Skiing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jotex | Shopping | 3.04× | ||
| 02 | Sveriges Television | Technology & Electronics | 2.14× | ||
| 03 | Dream | Health | 2.09× | ||
| 04 | Winery | Food & Beverages | 2.05× | ||
| 05 | Ravelry | Internet & Social Media | 2.02× | ||
| 06 | Swimming pool | Sports | 1.99× | ||
| 07 | Weaving | Fashion & Accessoires | 1.94× | ||
| 08 | Doughnut | Food & Beverages | 1.94× | ||
| 09 | Weather | Home & Garden | 1.93× | ||
| 10 | Gina Tricot | Fashion & Accessoires | 1.92× | ||
| 11 | Lunch | Food & Beverages | 1.81× | ||
| 12 | Forestry | Home & Garden | 1.81× | ||
| 13 | Scandinavia | Travel & Leisure | 1.72× | ||
| 14 | Flower | Home & Garden | 1.71× | ||
| 15 | Lindex | Fashion & Accessoires | 1.71× | ||
| 16 | Dachshund | Pets & Animals | 1.62× | ||
| 17 | Stockmann | Shopping | 1.58× | ||
| 18 | Golden Retriever | Pets & Animals | 1.58× | ||
| 19 | Helsinki | Travel & Leisure | 1.55× | ||
| 20 | Cycling | Sports | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.29× | |
| Sports Activity | POWER | 1.19× | |
| Luxury Orientation | PREMIUM | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.92× | |
| Spirituality | BALANCE | 0.93× | |
| Creativity | OPEN | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Skiing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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