Rascasse Audience Intelligence

Soccer Audience in Finland

A data profile of the people who buy, follow and care about Soccer in Finland — modelled from more than twelve digital signal sources. Soccer has an estimated audience of 1,319,472 people in Finland.

Soccer has an estimated audience of 1,319,472 people in Finland. 50.0% are female, 50.0% are male, average age 43.8.

Demographically, the Soccer audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Soccer profile in Finland.

Audience size
1.3M
in Finland
Gender
50.0%
50.0% male
Age
43.8
average years
Country rank
#152
Topic in Finland
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Soccer fans

50.0% are female, 50.0% are male, average age 43.8.

Fig. 02

Gender split

50.0%
Female
50.0%
Male
Demographic split for Soccer audience in Finland
MetricValue
Female50.0%
Male50.0%
Average age43.8
Estimated audience size1,319,472
Fig. 03

Age distribution

Ø 43.8
average years
Age distribution of the Soccer audience in Finland
Age bracketShare%
16-1911%
20-2916%
30-3919%
40-4922%
50+32%
Fig. 04

Worldwide distribution

0.2%

of the worldwide Soccer audience comes from Finland.

Worldwide audience distribution share by country for Soccer
CountryShare
United States15.3%
Brazil5.8%
Italy5.7%
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Soccer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Soccer audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN0.87×
Social Media UsageJOY0.79×
Need for SecurityCONSERVATISM0.79×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Soccer audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.48×
TravellingTHRILL0.49×
Design AffinityPREMIUM0.75×
1.00× baseline
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Finland who actively search for Soccer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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