A data profile of the people who buy, follow and care about Skiing in Italy — modelled from more than twelve digital signal sources. Skiing has an estimated audience of 7,748,003 people in Italy.
The average Skiing fan in Italy is 41.4 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Gymnastics, DAZN, Extreme sport, with strongest over-indexing on Gymnastics (1.67× the country average).
Demographically, the Skiing audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Risk Appetite, Sports Activity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Skiing fan in Italy is more male, around 41.4 years old, with strong Risk Appetite tendencies and a notable affinity for Gymnastics.
The key figures that characterise the Skiing profile in Italy.
43.3% are female, 56.7% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 43.3% |
| Male | 56.7% |
| Average age | 41.4 |
| Estimated audience size | 7,748,003 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 24% |
of the worldwide Skiing audience comes from Italy.
| Country | Share |
|---|---|
| United States | 17.2% |
| Japan | 9.2% |
| China | 6.0% |
Where the Skiing audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Trentino-Alto Adige/Südtirol | ~500K | 3.13× | |
| 02 | Aosta Valley | ~30K | 1.56× | |
| 03 | Lombardy | ~1.5M | 1.09× | |
| 04 | Veneto | ~700K | 1.07× | |
| 05 | Friuli-Venezia Giulia | ~100K | 1.02× | |
| 06 | Molise | ~40K | 0.97× | |
| 07 | Tuscany | ~500K | 0.96× | |
| 08 | Piedmont | ~500K | 0.94× | |
| 09 | Basilicata | ~70K | 0.94× | |
| 10 | Umbria | ~100K | 0.90× | |
| 11 | Liguria | ~200K | 0.87× | |
| 12 | Abruzzo | ~100K | 0.87× | |
| 13 | Lazio | ~800K | 0.86× | |
| 14 | Calabria | ~200K | 0.85× | |
| 15 | Sardinia | ~200K | 0.84× | |
| 16 | Marche | ~200K | 0.84× | |
| 17 | Emilia-Romagna | ~500K | 0.80× | |
| 18 | Sicilia | ~500K | 0.79× | |
| 19 | Puglia | ~400K | 0.79× | |
| 20 | Campania | ~700K | 0.77× |
The strongest cross-interests of the Skiing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ski mountaineering | Sports | 2.51× | ||
| 02 | DAZN | Movies & TV | 2.10× | ||
| 03 | Skechers | Fashion & Accessoires | 1.95× | ||
| 04 | Robert Redford | Movies & TV | 1.85× | ||
| 05 | Snowboarding | Sports | 1.78× | ||
| 06 | Extreme sport | Sports | 1.74× | ||
| 07 | Patagonia | Fashion & Accessoires | 1.69× | ||
| 08 | Alpine skiing | Sports | 1.68× | ||
| 09 | Gymnastics | Sports | 1.67× | ||
| 10 | Korean cuisine | Food & Beverages | 1.67× | ||
| 11 | Hiking boot | Fashion & Accessoires | 1.64× | ||
| 12 | Natural skin care | Beauty & Wellness | 1.62× | ||
| 13 | Emotional intelligence | Health | 1.61× | ||
| 14 | Brazil national football team | Sports | 1.60× | ||
| 15 | Sneaker collecting | Fashion & Accessoires | 1.59× | ||
| 16 | Draught beer | Food & Beverages | 1.59× | ||
| 17 | The North Face | Fashion & Accessoires | 1.58× | ||
| 18 | CrossFit | Sports | 1.56× | ||
| 19 | Outdoors | Travel & Leisure | 1.51× | ||
| 20 | Maisons du Monde | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.37× | |
| Sports Activity | POWER | 1.26× | |
| Need for Security | CONSERVATISM | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.73× | |
| Spirituality | BALANCE | 0.80× | |
| Social Media Usage | JOY | 0.85× |
Skiing has an estimated audience of 7,748,003 people in Italy, concentrated in Lombardy and Lazio.
43.3% of Skiing fans are female, 56.7% are male, with an average age of 41.4 years.
Skiing fans show strongest brand affinity for Gymnastics (1.67×), DAZN (2.1×), and Extreme sport (1.74×) over the country average.
Skiing fans in Italy are most concentrated in Lombardy (reach ~1.5M), Lazio (reach ~800K), and Campania (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Skiing itself, the audience over-indexes on DAZN (2.1×), Extreme sport (1.74×), Alpine skiing (1.68×), and Ski mountaineering (2.51×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Skiing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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