A data profile of the people who buy, follow and care about DAZN in Italy — modelled from more than twelve digital signal sources. DAZN has an estimated audience of 4,395,234 people in Italy.
The average DAZN fan in Italy is 36.1 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Campania, Lazio.
Top brand affinities include Jannik Sinner, NFL, Serie A, with strongest over-indexing on Jannik Sinner (2.03× the country average).
Demographically, the DAZN audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Urban Lifestyle, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical DAZN fan in Italy is more male, around 36.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Jannik Sinner.
The key figures that characterise the DAZN profile in Italy.
32.2% are female, 67.8% are male, average age 36.1.
| Metric | Value |
|---|---|
| Female | 32.2% |
| Male | 67.8% |
| Average age | 36.1 |
| Estimated audience size | 4,395,234 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 15% |
Where the DAZN audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Campania | ~700K | 1.52× | |
| 02 | Lazio | ~700K | 1.36× | |
| 03 | Liguria | ~200K | 1.22× | |
| 04 | Tuscany | ~400K | 1.21× | |
| 05 | Lombardy | ~900K | 1.19× | |
| 06 | Puglia | ~400K | 1.18× | |
| 07 | Calabria | ~200K | 1.18× | |
| 08 | Emilia-Romagna | ~400K | 1.07× | |
| 09 | Sicilia | ~400K | 1.02× | |
| 10 | Sardinia | ~100K | 1.02× | |
| 11 | Piedmont | ~300K | 0.99× | |
| 12 | Marche | ~100K | 0.99× | |
| 13 | Umbria | ~70K | 0.95× | |
| 14 | Abruzzo | ~90K | 0.93× | |
| 15 | Veneto | ~300K | 0.89× | |
| 16 | Friuli-Venezia Giulia | ~60K | 0.78× | |
| 17 | Trentino-Alto Adige/Südtirol | ~60K | 0.76× | |
| 18 | Basilicata | ~30K | 0.67× | |
| 19 | Molise | ~10K | 0.63× | |
| 20 | Aosta Valley | ~6K | 0.52× |
The strongest cross-interests of the DAZN audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | NFL | Sports | 9.23× | ||
| 02 | MLB | Sports | 4.92× | ||
| 03 | Twitch | Games | 3.25× | ||
| 04 | American football | Sports | 3.02× | ||
| 05 | Real Madrid C.F. | Sports | 2.55× | ||
| 06 | Spotify | Internet & Social Media | 2.38× | ||
| 07 | TikTok | Internet & Social Media | 2.08× | ||
| 08 | Jannik Sinner | Sports | 2.03× | ||
| 09 | MotoGP | Sports | 1.99× | ||
| 10 | Vehicles | Cars & Mobility | 1.76× | ||
| 11 | Outdoor recreation | Sports | 1.72× | ||
| 12 | Arts and music | Arts & Culture | 1.70× | ||
| 13 | Sports | Sports | 1.67× | ||
| 14 | Movies | Movies & TV | 1.66× | ||
| 15 | Music | Business & Career | 1.62× | ||
| 16 | Games | Games | 1.57× | ||
| 17 | Live events | Music & Radio | 1.56× | ||
| 18 | Home and garden | Home & Garden | 1.56× | ||
| 19 | Serie A | Sports | 1.54× | ||
| 20 | Reading | Literature | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.58× | |
| Patriotism | CONSERVATISM | 1.47× | |
| Need for Security | CONSERVATISM | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.67× | |
| Price Sensitivity | PREMIUM | 0.85× | |
| Community Orientation | OPEN | 0.94× |
DAZN has an estimated audience of 4,395,234 people in Italy, concentrated in Lombardy and Campania.
32.2% of DAZN fans are female, 67.8% are male, with an average age of 36.1 years.
DAZN fans show strongest brand affinity for Jannik Sinner (2.03×), NFL (9.23×), and Serie A (1.54×) over the country average.
DAZN fans in Italy are most concentrated in Lombardy (reach ~900K), Campania (reach ~700K), and Lazio (reach ~700K). These three regions account for the largest share of the active audience.
Beyond DAZN itself, the audience over-indexes on NFL (9.23×), Serie A (1.54×), Arts and music (1.7×), and Vehicles (1.76×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for DAZN. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.