DAZN Audience in Germany
DAZN has an estimated audience of 2,527,976 people in Germany. 33.7% are female, 66.3% are male, average age 34.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Soccer, Borussia Dortmund, Harry Potter, American football, Outdoor recreation.
The average DAZN fan in Germany is 34.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Soccer, Borussia Dortmund, Harry Potter, with strongest over-indexing on Soccer (4.72× the country average). Demographically, the DAZN audience skews more male with an average age of 34.4, and over-indexes on personality traits such as Patriotism, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel · Subtype: TV / music streaming
Demographics of DAZN fans
| Metric | Value |
|---|---|
| Female | 33.7% |
| Male | 66.3% |
| Average age | 34.4 |
| Estimated audience size | 2,527,976 |
Audience persona
The typical DAZN fan in Germany is more male, around 34.4 years old, with strong Patriotism tendencies and a notable affinity for Soccer.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 657,573 | 1.19× |
| Bayern | 493,677 | 1.22× |
| Baden-Württemberg | 405,812 | 1.18× |
| Niedersachsen | 262,811 | 1.07× |
| Hessen | 219,082 | 1.14× |
| Rheinland-Pfalz | 129,714 | 1.02× |
| Sachsen | 113,254 | 0.91× |
| Berlin | 109,450 | 0.97× |
| Schleswig-Holstein | 92,971 | 1.02× |
| Brandenburg | 75,251 | 0.96× |
| Sachsen-Anhalt | 59,039 | 0.9× |
| Thüringen | 57,599 | 0.89× |
| Hamburg | 53,340 | 0.93× |
| Mecklenburg-Vorpommern | 39,487 | 0.82× |
| Saarland | 27,668 | 0.89× |
| Bremen | 19,035 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Soccer | 4.72× | Sports |
| Borussia Dortmund | 1.9× | Sports |
| Harry Potter | 2.1× | Movies & TV |
| American football | 2.76× | Sports |
| Outdoor recreation | 1.88× | Sports |
| Sports | 1.76× | Sports |
| Music | 1.71× | Business & Career |
| Entertainment | 1.56× | Movies & TV |
| SV Werder Bremen | 2.48× | Sports |
| Sportschau | 2.72× | Sports |
| Sport Bild | 3.64× | Sports |
| UEFA Champions League | 2.2× | Sports |
| Business and industry | 1.51× | Business & Career |
| Vehicles | 1.68× | Cars & Mobility |
| FC Bayern Munich | 1.84× | Sports |
| Movies | 1.6× | Movies & TV |
| TikTok | 1.73× | Internet & Social Media |
| Games | 1.65× | Games |
| Motor vehicle | 2.27× | Cars & Mobility |
| Dynamo Dresden | 3× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.19 |
| Sports Activity | POWER | 1.14 |
| Early Adopter Mentality | POWER | 1.07 |
| Career Orientation | POWER | 1.05 |
| Indulgence | JOY | 1.04 |
| Social Media Usage | JOY | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 28.5% |
| Japan | 19.1% |
| Germany | 16.6% |
See DAZN audiences in other countries
More TV / music streaming audiences in Germany
- Spotify (18,097,341)
- Netflix (9,224,186)
- ARD Mediathek (7,212,360)
- ZDF Mediathek (6,481,917)
- Amazon Instant Video (4,928,582)
Frequently asked questions
How many fans does DAZN have in Germany?
DAZN has an estimated audience of 2,527,976 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of DAZN fans?
33.7% of DAZN fans are female, 66.3% are male, with an average age of 34.4 years.
Which brands do DAZN fans like most?
DAZN fans show strongest brand affinity for Soccer (4.72×), Borussia Dortmund (1.9×), and Harry Potter (2.1×) over the country average.
Where do DAZN fans live in Germany?
DAZN fans in Germany are most concentrated in Nordrhein-Westfalen (reach 657,573), Bayern (reach 493,677), and Baden-Württemberg (reach 405,812). These three regions account for the largest share of the active audience.
What other brands do DAZN fans also like?
Beyond DAZN itself, the audience over-indexes on Borussia Dortmund (1.9×), Harry Potter (2.1×), American football (2.76×), and Outdoor recreation (1.88×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for DAZN. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.