DAZN Audience in Germany
A data profile of the people who buy, follow and care about DAZN in Germany — modelled from more than twelve digital signal sources. DAZN has an estimated audience of 2,670,241 people in Germany.
The average DAZN fan in Germany is 35.4 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Soccer, Outdoor recreation, Harry Potter, with strongest over-indexing on Soccer (4.72× the country average).
Demographically, the DAZN audience skews more male with an average age of 35.4, and over-indexes on personality traits such as Spirituality, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical DAZN fan in Germany is more male, around 35.4 years old, with strong Spirituality tendencies and a notable affinity for Soccer.
At a glance
The key figures that characterise the DAZN profile in Germany.
Search interest · 12-month trend
Audience demographics of DAZN
32.6% are female, 67.4% are male, average age 35.4.
Gender split
| Metric | Value |
|---|---|
| Female | 32.6% |
| Male | 67.4% |
| Average age | 35.4 |
| Estimated audience size | 2,670,241 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 13% |
Geography
Where the DAZN audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~500K | 1.18× | |
| 02 | Nordrhein-Westfalen | ~700K | 1.14× | |
| 03 | Baden-Württemberg | ~400K | 1.12× | |
| 04 | Hessen | ~200K | 1.12× | |
| 05 | Niedersachsen | ~300K | 1.09× | |
| 06 | Schleswig-Holstein | ~100K | 1.06× | |
| 07 | Rheinland-Pfalz | ~100K | 1.03× | |
| 08 | Hamburg | ~60K | 0.98× | |
| 09 | Brandenburg | ~80K | 0.96× | |
| 10 | Berlin | ~100K | 0.95× | |
| 11 | Thüringen | ~60K | 0.93× | |
| 12 | Saarland | ~30K | 0.93× | |
| 13 | Bremen | ~20K | 0.91× | |
| 14 | Sachsen-Anhalt | ~60K | 0.90× | |
| 15 | Sachsen | ~100K | 0.89× | |
| 16 | Mecklenburg-Vorpommern | ~40K | 0.83× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the DAZN audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Soccer | Sports | 4.72× | ||
| 02 | Sport Bild | Sports | 3.64× | ||
| 03 | NFL | Sports | 3.27× | ||
| 04 | Sportschau | Sports | 2.72× | ||
| 05 | SV Werder Bremen | Sports | 2.48× | ||
| 06 | Motor vehicle | Cars & Mobility | 2.27× | ||
| 07 | UEFA Champions League | Sports | 2.20× | ||
| 08 | Harry Potter | Movies & TV | 2.10× | ||
| 09 | Borussia Dortmund | Sports | 1.90× | ||
| 10 | Outdoor recreation | Sports | 1.88× | ||
| 11 | FC Bayern Munich | Sports | 1.84× | ||
| 12 | Sports | Sports | 1.76× | ||
| 13 | FIFA World Cup | Sports | 1.75× | ||
| 14 | TikTok | Internet & Social Media | 1.73× | ||
| 15 | Music | Business & Career | 1.71× | ||
| 16 | Vehicles | Cars & Mobility | 1.68× | ||
| 17 | Games | Games | 1.65× | ||
| 18 | Movies | Movies & TV | 1.60× | ||
| 19 | Entertainment | Movies & TV | 1.56× | ||
| 20 | Business and industry | Business & Career | 1.51× |
Personality of the DAZN audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.82× | |
| Early Adopter Mentality | POWER | 1.74× | |
| DIY Mentality | THRILL | 1.71× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.12× | |
| Pet Ownership | JOY | 1.26× | |
| Extroversion | THRILL | 1.33× |
Frequently asked questions
How many fans does DAZN have in Germany?
DAZN has an estimated audience of 2,670,241 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of DAZN fans?
32.6% of DAZN fans are female, 67.4% are male, with an average age of 35.4 years.
Which brands do DAZN fans like most?
DAZN fans show strongest brand affinity for Soccer (4.72×), Outdoor recreation (1.88×), and Harry Potter (2.1×) over the country average.
Where do DAZN fans live in Germany?
DAZN fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.
What other brands do DAZN fans also like?
Beyond DAZN itself, the audience over-indexes on Outdoor recreation (1.88×), Harry Potter (2.1×), FC Bayern Munich (1.84×), and Sports (1.76×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for DAZN. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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