DAZN Audience in United States
DAZN has an estimated audience of 459,391 people in United States. 41.6% are female, 58.4% are male, average age 35.6. Top regions: California, Texas, Florida.
The average DAZN fan in United States is 35.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Demographically, the DAZN audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation.
Category: Movies & TV · Type: TV Channel · Subtype: TV / music streaming
Demographics of DAZN fans
| Metric | Value |
|---|---|
| Female | 41.6% |
| Male | 58.4% |
| Average age | 35.6 |
| Estimated audience size | 459,391 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 111,255 | 2.2× |
| Texas | 83,319 | 2.11× |
| Florida | 36,969 | 1.19× |
| New York | 35,644 | 1.39× |
| Illinois | 21,926 | 1.43× |
| Arizona | 15,758 | 1.68× |
| Georgia | 14,126 | 1× |
| Pennsylvania | 13,822 | 0.89× |
| New Jersey | 13,767 | 1.18× |
| North Carolina | 13,114 | 0.95× |
| Michigan | 11,045 | 0.92× |
| Washington | 11,004 | 1.19× |
| Virginia | 10,968 | 0.98× |
| Ohio | 10,626 | 0.75× |
| Colorado | 9,137 | 1.26× |
| Nevada | 8,080 | 1.82× |
| Massachusetts | 7,780 | 0.86× |
| Maryland | 7,592 | 0.96× |
| Indiana | 6,678 | 0.8× |
| Tennessee | 6,454 | 0.7× |
| Oregon | 6,391 | 1.21× |
| Missouri | 5,326 | 0.72× |
| Wisconsin | 5,215 | 0.75× |
| Minnesota | 5,040 | 0.77× |
| South Carolina | 5,032 | 0.73× |
| Oklahoma | 4,929 | 0.97× |
| Louisiana | 4,903 | 0.83× |
| Connecticut | 4,487 | 0.97× |
| Utah | 3,930 | 0.96× |
| New Mexico | 3,900 | 1.69× |
| Kentucky | 3,893 | 0.68× |
| Alabama | 3,883 | 0.61× |
| Kansas | 3,851 | 1.06× |
| Arkansas | 3,097 | 0.82× |
| Washington, District of Columbia | 3,023 | 2.19× |
| Iowa | 2,864 | 0.76× |
| Nebraska | 2,653 | 1.15× |
| Mississippi | 2,300 | 0.61× |
| Hawaii | 2,071 | 1.05× |
| Idaho | 2,066 | 0.9× |
| Rhode Island | 1,154 | 0.79× |
| West Virginia | 1,116 | 0.52× |
| Delaware | 1,084 | 0.86× |
| New Hampshire | 1,032 | 0.57× |
| Maine | 940 | 0.57× |
| Montana | 914 | 0.72× |
| Alaska | 688 | 0.7× |
| North Dakota | 677 | 0.72× |
| South Dakota | 672 | 0.63× |
| Wyoming | 513 | 0.75× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.37 |
| Luxury Orientation | PREMIUM | 1.37 |
| LGBTQ+ Identity | OPEN | 1.29 |
| Early Adopter Mentality | POWER | 1.27 |
| Sports Activity | POWER | 1.07 |
| Convenience Orientation | PREMIUM | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 28.5% |
| Japan | 19.1% |
| Germany | 16.6% |
See DAZN audiences in other countries
More TV / music streaming audiences in United States
- Spotify (91,131,922)
- Peacock (52,578,556)
- Netflix (50,510,278)
- HBO MAX (38,467,555)
- YouTube Music (31,014,438)
How to read this data
Audience size is the estimated number of people in United States who actively search for DAZN. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.