A data profile of the people who buy, follow and care about DAZN in Spain — modelled from more than twelve digital signal sources. DAZN has an estimated audience of 2,473,646 people in Spain.
The average DAZN fan in Spain is 40.1 years old, more male, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
The key figures that characterise the DAZN profile in Spain.
32.4% are female, 67.6% are male, average age 40.1.
| Metric | Value |
|---|---|
| Female | 32.4% |
| Male | 67.6% |
| Average age | 40.1 |
| Estimated audience size | 2,473,646 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 22% |
Where the DAZN audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Principality of Asturias | ~70K | 1.21× | |
| 02 | Galicia | ~100K | 1.15× | |
| 03 | Castilla-La Mancha | ~100K | 1.12× | |
| 04 | Castile and León | ~100K | 1.10× | |
| 05 | Aragon | ~70K | 1.05× | |
| 06 | Cantabria | ~30K | 1.05× | |
| 07 | Community of Madrid | ~400K | 1.02× | |
| 08 | Catalonia | ~500K | 1.01× | |
| 09 | Andalusia | ~500K | 1.00× | |
| 10 | Comunidad Valenciana | ~300K | 1.00× | |
| 11 | Canary Islands | ~100K | 0.96× | |
| 12 | Region of Murcia | ~80K | 0.96× | |
| 13 | Basque Autonomous Country | ~90K | 0.95× | |
| 14 | Extremadura | ~50K | 0.94× | |
| 15 | Navarre | ~30K | 0.85× | |
| 16 | Balearic Islands | ~60K | 0.83× | |
| 17 | La Rioja | ~10K | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for DAZN. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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