Top 50 TV Channels in Italy
This curated ranking covers the 50 largest tv channels in Italy, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 2,438 tv channels tracked in Italy, the 50 ranked here account for the largest measured audience reach. Netflix, RAI and RaiPlay lead the list with a combined estimated audience of 33,344,547 people. Across all 50 entries the average audience size is 2,675,129, and the largest, Netflix, reaches around 12,160,790 people in Italy. Audience size is the estimated number of unique people in Italy who actively engage with each tv channel, derived from search demand signals. Rankings reflect search-behavior signals collected across Italy and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Netflix |
12,160,790 | 3.7% | TV / music streaming | Movies & TV |
| 2 |  RAI |
11,537,710 | 65.0% | Movies & TV | |
| 3 |  RaiPlay |
9,646,047 | 97.8% | TV / music streaming | Movies & TV |
| 4 |  Sky TG24 |
9,104,054 | 94.7% | Movies & TV | |
| 5 |  Canale 5 |
6,400,953 | 94.5% | Movies & TV | |
| 6 |  Amazon Prime Video |
5,930,523 | 11.4% | TV / music streaming | Movies & TV |
| 7 |  Rai 3 |
4,860,633 | 96.3% | Movies & TV | |
| 8 |  Casa (TV channel) |
4,710,561 | 28.6% | Movies & TV | |
| 9 |  Rai 1 |
4,441,210 | 93.5% | Movies & TV | |
| 10 |  DAZN |
4,334,204 | 28.4% | TV / music streaming | Movies & TV |
| 11 |  La7 |
4,037,129 | 90.6% | Movies & TV | |
| 12 |  Italia 1 |
3,532,954 | 95.0% | Movies & TV | |
| 13 |  Rai 2 |
3,528,079 | 93.5% | Movies & TV | |
| 14 |  Eurosport |
3,229,161 | 12.5% | Sports | |
| 15 |  Sportitalia |
3,046,586 | 94.2% | Movies & TV | |
| 16 |  QVC |
2,961,853 | 7.6% | Home shopping | Movies & TV |
| 17 |  Tv8 |
2,178,103 | 8.3% | Movies & TV | |
| 18 |  Prime (New Zealand) |
2,100,000 | 5.2% | Movies & TV | |
| 19 |  Now TV |
2,063,117 | 15.5% | Movies & TV | |
| 20 |  Arte |
1,923,699 | 13.4% | Movies & TV | |
| 21 |  Real Time (Italy) |
1,844,120 | 59.3% | Movies & TV | |
| 22 |  CNN |
1,726,362 | 1.1% | Movies & TV | |
| 23 |  Rai News24 |
1,652,512 | 88.9% | Movies & TV | |
| 24 |  CBS |
1,628,366 | 1.7% | Movies & TV | |
| 25 |  TG3 |
1,420,592 | 94.0% | Movies & TV | |
| 26 |  Sky Sport |
1,252,181 | 4.3% | Sports | |
| 27 |  Telethon |
1,211,094 | 39.5% | Movies & TV | |
| 28 |  E! (Europe) |
1,203,614 | 7.6% | Movies & TV | |
| 29 |  Nickelodeon |
1,194,541 | 2.6% | Movies & TV | |
| 30 |  Sky Go |
1,192,570 | 16.6% | Pay TV | Movies & TV |
| 31 |  TLC (TV network) |
1,155,260 | 3.1% | Movies & TV | |
| 32 |  SuperTennis |
1,109,415 | 94.5% | Sports | |
| 33 |  TG1 |
1,102,662 | 87.2% | TV series | Movies & TV |
| 34 |  TV8 (Turkey) |
1,094,643 | 4.2% | Movies & TV | |
| 35 |  Witty TV |
1,067,100 | 89.5% | TV / music streaming | Movies & TV |
| 36 |  Top Calcio 24 |
1,063,650 | 94.1% | Movies & TV | |
| 37 |  BBC |
942,545 | 1.3% | Movies & TV | |
| 38 |  ESPN |
940,291 | 1.1% | Movies & TV | |
| 39 |  Disney Channel |
929,751 | 6.1% | Movies & TV | |
| 40 |  Cocomelon |
916,350 | 2.5% | Movies & TV | |
| 41 |  RMC Sport |
872,480 | 12.2% | Sports | |
| 42 |  CBS Sports |
863,959 | 2.1% | Movies & TV | |
| 43 |  NBC News |
825,163 | 1.7% | Movies & TV | |
| 44 |  Cielo TV |
770,561 | 81.4% | Movies & TV | |
| 45 |  Hulu |
731,168 | 2.1% | TV / music streaming | Movies & TV |
| 46 |  Giallo (TV channel) |
680,303 | 75.8% | Movies & TV | |
| 47 |  SuperTennis TV |
673,008 | 89.8% | Tennis | Sports |
| 48 |  Rakuten TV |
661,303 | 15.3% | TV / music streaming | Movies & TV |
| 49 |  Arena (TV network) |
656,036 | 9.7% | Movies & TV | |
| 50 |  Raï |
647,507 | 21.2% | Movies & TV |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Italy and ranks each tv channel by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest tv channel in Italy?
Netflix currently leads with an estimated audience of 12,160,790 people in Italy.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Italy. Lists below 5 entries are not published. See methodology for full details.