A data profile of the people who buy, follow and care about Canale 5 in Italy — modelled from more than twelve digital signal sources. Canale 5 has an estimated audience of 6,368,913 people in Italy.
The average Canale 5 fan in Italy is 45.2 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Campania, Lazio.
Top brand affinities include Pay television, RAI, TV reality shows, with strongest over-indexing on Pay television (1.58× the country average).
Demographically, the Canale 5 audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Spirituality, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Canale 5 fan in Italy is more female, around 45.2 years old, with strong Spirituality tendencies and a notable affinity for Pay television.
The key figures that characterise the Canale 5 profile in Italy.
64.5% are female, 35.5% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 64.5% |
| Male | 35.5% |
| Average age | 45.2 |
| Estimated audience size | 6,368,913 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 35% |
of the worldwide Canale 5 audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 94.5% |
| Germany | 1.4% |
| Switzerland | 0.9% |
Where the Canale 5 audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Campania | ~1M | 1.46× | |
| 02 | Sicilia | ~800K | 1.42× | |
| 03 | Puglia | ~600K | 1.36× | |
| 04 | Calabria | ~300K | 1.33× | |
| 05 | Lazio | ~900K | 1.19× | |
| 06 | Basilicata | ~60K | 1.05× | |
| 07 | Tuscany | ~400K | 1.04× | |
| 08 | Lombardy | ~1M | 1.03× | |
| 09 | Sardinia | ~200K | 1.02× | |
| 10 | Piedmont | ~400K | 0.94× | |
| 11 | Liguria | ~200K | 0.93× | |
| 12 | Marche | ~100K | 0.93× | |
| 13 | Emilia-Romagna | ~500K | 0.92× | |
| 14 | Veneto | ~500K | 0.91× | |
| 15 | Abruzzo | ~100K | 0.87× | |
| 16 | Friuli-Venezia Giulia | ~100K | 0.86× | |
| 17 | Trentino-Alto Adige/Südtirol | ~100K | 0.83× | |
| 18 | Umbria | ~80K | 0.80× | |
| 19 | Molise | ~20K | 0.76× | |
| 20 | Aosta Valley | ~9K | 0.58× |
The strongest cross-interests of the Canale 5 audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rai 2 | Movies & TV | 2.69× | ||
| 02 | Italia 1 | Movies & TV | 2.59× | ||
| 03 | Laura Pausini | Music & Radio | 2.36× | ||
| 04 | The Bold and the Beautiful | Movies & TV | 2.08× | ||
| 05 | TV talkshows | Movies & TV | 2.06× | ||
| 06 | Grande Fratello | Movies & TV | 1.92× | ||
| 07 | RAI | Movies & TV | 1.90× | ||
| 08 | TV reality shows | Movies & TV | 1.77× | ||
| 09 | Angel | Politics & Society | 1.72× | ||
| 10 | Pharmacy | Business & Career | 1.64× | ||
| 11 | Cake | Food & Beverages | 1.62× | ||
| 12 | Palermo | Travel & Leisure | 1.59× | ||
| 13 | Sephora | Shopping | 1.59× | ||
| 14 | Pay television | Movies & TV | 1.58× | ||
| 15 | Marriage | Kids & Family | 1.57× | ||
| 16 | Anime movies | Movies & TV | 1.56× | ||
| 17 | Flour | Food & Beverages | 1.54× | ||
| 18 | Confectionery | Food & Beverages | 1.52× | ||
| 19 | Soul music | Music & Radio | 1.52× | ||
| 20 | Girl | Kids & Family | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.29× | |
| Extroversion | THRILL | 1.29× | |
| DIY Mentality | THRILL | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.89× | |
| Mindfulness | BALANCE | 0.90× | |
| Patriotism | CONSERVATISM | 0.97× |
Canale 5 has an estimated audience of 6,368,913 people in Italy, concentrated in Lombardy and Campania.
64.5% of Canale 5 fans are female, 35.5% are male, with an average age of 45.2 years.
Canale 5 fans show strongest brand affinity for Pay television (1.58×), RAI (1.9×), and TV reality shows (1.77×) over the country average.
Canale 5 fans in Italy are most concentrated in Lombardy (reach ~1M), Campania (reach ~1M), and Lazio (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Canale 5 itself, the audience over-indexes on RAI (1.9×), TV reality shows (1.77×), Marriage (1.57×), and Grande Fratello (1.92×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Canale 5. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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