A data profile of the people who buy, follow and care about Palermo in Italy — modelled from more than twelve digital signal sources. Palermo has an estimated audience of 9,925,883 people in Italy.
The average Palermo fan in Italy is 45.2 years old, balanced, and lives primarily in Sicilia.
The audience is concentrated in Sicilia, Lombardy, Lazio.
Top brand affinities include Wikipedia, WhatsApp, Personal finance, with strongest over-indexing on Wikipedia (3.27× the country average).
Demographically, the Palermo audience skews balanced with an average age of 45.2, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Palermo fan in Italy is balanced, around 45.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Palermo profile in Italy.
51.7% are female, 48.3% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 45.2 |
| Estimated audience size | 9,925,883 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 35% |
of the worldwide Palermo audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 66.7% |
| Argentina | 5.4% |
| United States | 3.5% |
Where the Palermo audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sicilia | ~4M | 7.88× | |
| 02 | Lazio | ~1.5M | 1.06× | |
| 03 | Lombardy | ~1.5M | 0.89× | |
| 04 | Calabria | ~300K | 0.85× | |
| 05 | Campania | ~900K | 0.79× | |
| 06 | Tuscany | ~500K | 0.76× | |
| 07 | Emilia-Romagna | ~600K | 0.71× | |
| 08 | Puglia | ~500K | 0.69× | |
| 09 | Piedmont | ~500K | 0.68× | |
| 10 | Liguria | ~200K | 0.67× | |
| 11 | Sardinia | ~200K | 0.64× | |
| 12 | Veneto | ~500K | 0.63× | |
| 13 | Trentino-Alto Adige/Südtirol | ~100K | 0.63× | |
| 14 | Umbria | ~100K | 0.59× | |
| 15 | Marche | ~100K | 0.58× | |
| 16 | Friuli-Venezia Giulia | ~100K | 0.56× | |
| 17 | Abruzzo | ~100K | 0.49× | |
| 18 | Molise | ~20K | 0.44× | |
| 19 | Aosta Valley | ~10K | 0.43× | |
| 20 | Basilicata | ~30K | 0.37× |
The strongest cross-interests of the Palermo audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | New Testament | Politics & Society | 3.72× | ||
| 02 | Wikipedia | Internet & Social Media | 3.27× | ||
| 03 | Satire | Literature | 2.72× | ||
| 04 | Rose | Home & Garden | 2.63× | ||
| 05 | General practitioner | Health | 2.61× | ||
| 06 | Mediaset | Technology & Electronics | 2.47× | ||
| 07 | Dentistry | Business & Career | 2.22× | ||
| 08 | Champagne | Food & Beverages | 1.99× | ||
| 09 | Internet & Social Media | 1.98× | |||
| 10 | Volunteering | Politics & Society | 1.98× | ||
| 11 | Adriatic Sea | Travel & Leisure | 1.92× | ||
| 12 | Genetics | Kids & Family | 1.87× | ||
| 13 | Coop | Food & Beverages | 1.80× | ||
| 14 | Serie B | Sports | 1.70× | ||
| 15 | Online newspaper | News | 1.68× | ||
| 16 | Innovation | Business & Career | 1.68× | ||
| 17 | Singer-songwriter | Music & Radio | 1.67× | ||
| 18 | Personal finance | Business & Career | 1.61× | ||
| 19 | Instant messaging | Internet & Social Media | 1.58× | ||
| 20 | SuperEnalotto | Games | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.43× | |
| Community Orientation | OPEN | 1.40× | |
| Patriotism | CONSERVATISM | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.77× | |
| Price Sensitivity | PREMIUM | 0.77× | |
| DIY Mentality | THRILL | 0.79× |
Palermo has an estimated audience of 9,925,883 people in Italy, concentrated in Sicilia and Lombardy.
51.7% of Palermo fans are female, 48.3% are male, with an average age of 45.2 years.
Palermo fans show strongest brand affinity for Wikipedia (3.27×), WhatsApp (1.98×), and Personal finance (1.61×) over the country average.
Palermo fans in Italy are most concentrated in Sicilia (reach ~4M), Lombardy (reach ~1.5M), and Lazio (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Palermo itself, the audience over-indexes on WhatsApp (1.98×), Personal finance (1.61×), Mediaset (2.47×), and Volunteering (1.98×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Palermo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.