Palermo Audience in Italy
Palermo has an estimated audience of 9,925,883 people in Italy. 51.7% are female, 48.3% are male, average age 45.2. Top regions: Sicilia, Lombardy, Lazio. Top brand affinities: Wikipedia, WhatsApp, Personal finance, Mediaset, Volunteering.
The average Palermo fan in Italy is 45.2 years old, balanced, and lives primarily in Sicilia. The audience is concentrated in Sicilia, Lombardy, Lazio. Top brand affinities include Wikipedia, WhatsApp, Personal finance, with strongest over-indexing on Wikipedia (3.27× the country average). Demographically, the Palermo audience skews balanced with an average age of 45.2, and over-indexes on personality traits such as Convenience Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Palermo fans
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 45.2 |
| Estimated audience size | 9,925,883 |
Audience persona
The typical Palermo fan in Italy is balanced, around 45.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
Palermo fans by region: top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Sicilia | ~4M | 7.88× |
| Lombardy | ~1.5M | 0.89× |
| Lazio | ~1.5M | 1.06× |
| Campania | ~900K | 0.79× |
| Emilia-Romagna | ~600K | 0.71× |
| Tuscany | ~500K | 0.76× |
| Piedmont | ~500K | 0.68× |
| Veneto | ~500K | 0.63× |
| Puglia | ~500K | 0.69× |
| Calabria | ~300K | 0.85× |
| Liguria | ~200K | 0.67× |
| Sardinia | ~200K | 0.64× |
| Marche | ~100K | 0.58× |
| Trentino-Alto Adige/Südtirol | ~100K | 0.63× |
| Abruzzo | ~100K | 0.49× |
| Friuli-Venezia Giulia | ~100K | 0.56× |
| Umbria | ~100K | 0.59× |
| Basilicata | ~30K | 0.37× |
| Molise | ~20K | 0.44× |
| Aosta Valley | ~10K | 0.43× |
Top brand affinities of Palermo fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wikipedia | 3.27× | Internet & Social Media |
| 1.98× | Internet & Social Media | |
| Personal finance | 1.61× | Business & Career |
| Mediaset | 2.47× | Technology & Electronics |
| Volunteering | 1.98× | Politics & Society |
| Coop | 1.8× | Food & Beverages |
| Singer-songwriter | 1.67× | Music & Radio |
| Satire | 2.72× | Literature |
| General practitioner | 2.61× | Health |
| Online newspaper | 1.68× | News |
| SuperEnalotto | 1.56× | Games |
| Genetics | 1.87× | Kids & Family |
| New Testament | 3.72× | Politics & Society |
| Champagne | 1.99× | Food & Beverages |
| Adriatic Sea | 1.92× | Travel & Leisure |
| Innovation | 1.68× | Business & Career |
| Instant messaging | 1.58× | Internet & Social Media |
| Dentistry | 2.22× | Business & Career |
| Rose | 2.63× | Home & Garden |
| Serie B | 1.7× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.43 |
| Community Orientation | OPEN | 1.4 |
| Patriotism | CONSERVATISM | 1.31 |
| Spirituality | BALANCE | 1.25 |
| Individualism | JOY | 1.24 |
| Indulgence | JOY | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 66.6% |
| Argentina | 5.4% |
| United States | 3.5% |
See Palermo audiences in other countries
More City audiences in Italy
Frequently asked questions
How many fans does Palermo have in Italy?
Palermo has an estimated audience of 9,925,883 people in Italy, concentrated in Sicilia and Lombardy.
What is the gender split and age of Palermo fans?
51.7% of Palermo fans are female, 48.3% are male, with an average age of 45.2 years.
Which brands do Palermo fans like most?
Palermo fans show strongest brand affinity for Wikipedia (3.27×), WhatsApp (1.98×), and Personal finance (1.61×) over the country average.
Where do Palermo fans live in Italy?
Palermo fans in Italy are most concentrated in Sicilia (reach ~4M), Lombardy (reach ~1.5M), and Lazio (reach ~1.5M). These three regions account for the largest share of the active audience.
What other brands do Palermo fans also like?
Beyond Palermo itself, the audience over-indexes on WhatsApp (1.98×), Personal finance (1.61×), Mediaset (2.47×), and Volunteering (1.98×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Palermo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.