Rascasse Audience Intelligence

Palermo Audience in Germany

A data profile of the people who buy, follow and care about Palermo in Germany — modelled from more than twelve digital signal sources. Palermo has an estimated audience of 281,406 people in Germany.

#361among City in Germany#1733among POI in Germany#1473in Travel & Leisure

The average Palermo fan in Germany is 42.4 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Annalisa, Dries Mertens, Adriano Celentano, with strongest over-indexing on Annalisa (88.51× the country average).

Demographically, the Palermo audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Spirituality, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Palermo fan in Germany is balanced, around 42.4 years old, with strong Spirituality tendencies and a notable affinity for Annalisa.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Palermo profile in Germany.

Audience size
281K
in Germany
Gender
47.8%♀
52.2% male
Age
42.4
average years
Country rank
#18177
POI in Germany
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Palermo fans

47.8% are female, 52.2% are male, average age 42.4.

Fig. 02

Gender split

47.8%
Female
52.2%
Male
Demographic split for Palermo audience in Germany
MetricValue
Female47.8%
Male52.2%
Average age42.4
Estimated audience size281,406
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Palermo audience in Germany
Age bracketShare%
16-1913%
20-2916%
30-3920%
40-4926%
50+25%
Fig. 04

Worldwide distribution

1.9%

of the worldwide Palermo audience comes from Germany.

Worldwide audience distribution share by country for Palermo
CountryShare
Italy66.7%
Argentina5.4%
United States3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Palermo audience in Germany is strongest.

Fig. 05

Top regions by affinity

Palermo fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~80K1.70×
02Berlin~20K1.47×
03Baden-Württemberg~60K1.44×
04Hessen~30K1.29×
05Rheinland-Pfalz~20K1.19×
06Hamburg~7K1.10×
07Nordrhein-Westfalen~60K1.03×
08Saarland~3K0.94×
09Bremen~2K0.85×
10Sachsen~10K0.83×
11Brandenburg~7K0.77×
12Schleswig-Holstein~8K0.75×
13Niedersachsen~20K0.74×
14Thüringen~5K0.71×
15Mecklenburg-Vorpommern~3K0.64×
16Sachsen-Anhalt~4K0.61×
Fig. 06

Affinity by region

Affinity by region — Palermo, Germany
0.61×1.00×1.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Palermo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Palermo audience
#·InterestCategoryAffinity×
01Dries MertensSports106.86×
02AnnalisaMusic & Radio88.51×
03Radio DeeJayMusic & Radio72.58×
04Rai 3Movies & TV46.64×
05Rai 1Movies & TV42.97×
06Lloret de MarTravel & Leisure34.12×
07Vasco RossiMusic & Radio30.18×
08Laura PausiniMusic & Radio26.29×
09Il MessaggeroNews25.12×
10Adriano CelentanoMusic & Radio24.18×
11La StampaNews24.03×
12Il Fatto QuotidianoNews23.70×
13Corriere della SeraNews20.11×
14La RepubblicaNews15.73×
15100 metresSports11.70×
16SicilyTravel & Leisure10.29×
17RomeTravel & Leisure5.90×
18Paris Saint-GermainSports5.00×
19Garden furnitureHome & Garden3.52×
20EurowingsTravel & Leisure3.15×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Palermo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Palermo audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.83×
TraditionCONSERVATISM1.58×
Convenience OrientationPREMIUM1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Palermo audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.76×
Pet OwnershipJOY0.77×
SustainabilityBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Palermo have in Germany?

Palermo has an estimated audience of 281,406 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Palermo fans?

47.8% of Palermo fans are female, 52.2% are male, with an average age of 42.4 years.

03

Which brands do Palermo fans like most?

Palermo fans show strongest brand affinity for Annalisa (88.51×), Dries Mertens (106.86×), and Adriano Celentano (24.18×) over the country average.

04

Where do Palermo fans live in Germany?

Palermo fans in Germany are most concentrated in Bayern (reach ~80K), Nordrhein-Westfalen (reach ~60K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Palermo fans also like?

Beyond Palermo itself, the audience over-indexes on Dries Mertens (106.86×), Adriano Celentano (24.18×), Corriere della Sera (20.11×), and Il Fatto Quotidiano (23.7×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in Germany

See Palermo audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Palermo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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