Palermo Audience in Germany
Palermo has an estimated audience of 281,406 people in Germany. 47.8% are female, 52.2% are male, average age 42.4. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Hakone, Kanagawa, Hakkasan, Like Dandelion Dust, Pillow, Uthai Thani Province.
The average Palermo fan in Germany is 42.4 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Hakone, Kanagawa, Hakkasan, Like Dandelion Dust, with strongest over-indexing on Hakone, Kanagawa (25.03× the country average). Demographically, the Palermo audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Indulgence, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Palermo fans
| Metric | Value |
|---|---|
| Female | 47.8% |
| Male | 52.2% |
| Average age | 42.4 |
| Estimated audience size | 281,406 |
Audience persona
The typical Palermo fan in Germany is balanced, around 42.4 years old, with strong Indulgence tendencies and a notable affinity for Hakone, Kanagawa.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 80,658 | 1.78× |
| Nordrhein-Westfalen | 64,578 | 1.05× |
| Baden-Württemberg | 57,343 | 1.49× |
| Hessen | 28,220 | 1.32× |
| Niedersachsen | 20,153 | 0.74× |
| Berlin | 19,471 | 1.55× |
| Rheinland-Pfalz | 16,879 | 1.2× |
| Sachsen | 11,355 | 0.82× |
| Schleswig-Holstein | 7,322 | 0.72× |
| Hamburg | 7,092 | 1.12× |
| Brandenburg | 6,321 | 0.72× |
| Thüringen | 4,787 | 0.67× |
| Sachsen-Anhalt | 4,049 | 0.56× |
| Mecklenburg-Vorpommern | 3,225 | 0.6× |
| Saarland | 2,905 | 0.84× |
| Bremen | 1,987 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hakone, Kanagawa | 25.03× | Travel & Leisure |
| Hakkasan | 77.61× | Food & Beverages |
| Like Dandelion Dust | 38× | Movies & TV |
| Pillow | 2.86× | Home & Garden |
| Uthai Thani Province | 35.19× | Travel & Leisure |
| Corona (band) | 4.04× | Music & Radio |
| Nationality | 4.49× | Politics & Society |
| Euskirchen (district) | 11.67× | Travel & Leisure |
| Stradivarius | 1.81× | Shopping |
| Beihai | 35.45× | Travel & Leisure |
| Knokke-Heist | 5.87× | Travel & Leisure |
| Fukuoka University | 91× | Business & Career |
| Jack White | 1.7× | Movies & TV |
| Natural rubber | 1.79× | Cars & Mobility |
| Buying and Selling Real Estate | 5.28× | Home & Garden |
| Corfu (regional unit) | 2.2× | Travel & Leisure |
| Christmas Gifts | 3.22× | Kids & Family |
| Keegan Bradley | 10.32× | Sports |
| Gary Glitter | 4.72× | Music & Radio |
| Home Delivery | 1.56× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.61 |
| Spirituality | BALANCE | 1.5 |
| Community Orientation | OPEN | 1.33 |
| Travelling | THRILL | 1.28 |
| Design Affinity | PREMIUM | 1.2 |
| Tradition | CONSERVATISM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 66.8% |
| Argentina | 5.4% |
| United States | 3.5% |
See Palermo audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Palermo have in Germany?
Palermo has an estimated audience of 281,406 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Palermo fans?
47.8% of Palermo fans are female, 52.2% are male, with an average age of 42.4 years.
Which brands do Palermo fans like most?
Palermo fans show strongest brand affinity for Hakone, Kanagawa (25.03×), Hakkasan (77.61×), and Like Dandelion Dust (38×) over the country average.
Where do Palermo fans live in Germany?
Palermo fans in Germany are most concentrated in Bayern (reach 80,658), Nordrhein-Westfalen (reach 64,578), and Baden-Württemberg (reach 57,343). These three regions account for the largest share of the active audience.
What other brands do Palermo fans also like?
Beyond Palermo itself, the audience over-indexes on Hakkasan (77.61×), Like Dandelion Dust (38×), Pillow (2.86×), and Uthai Thani Province (35.19×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Palermo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.