Rascasse Audience Intelligence

100 metres Audience in Germany

A data profile of the people who buy, follow and care about 100 metres in Germany — modelled from more than twelve digital signal sources. 100 metres has an estimated audience of 1,085,210 people in Germany.

#104among Sport in Germany#2976among Topic in Germany#497in Sports

The average 100 metres fan in Germany is 38.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Sprint (running), Mic (media company), 200 metres, with strongest over-indexing on Sprint (running) (6.77× the country average).

Demographically, the 100 metres audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as Spirituality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical 100 metres fan in Germany is balanced, around 38.7 years old, with strong Spirituality tendencies and a notable affinity for Sprint (running).

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the 100 metres profile in Germany.

Audience size
1.1M
in Germany
Gender
45.7%♀
54.3% male
Age
38.7
average years
Country rank
#6066
Topic in Germany
Fig. 01

Search interest · 12-month trend

+23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of 100 metres fans

45.7% are female, 54.3% are male, average age 38.7.

Fig. 02

Gender split

45.7%
Female
54.3%
Male
Demographic split for 100 metres audience in Germany
MetricValue
Female45.7%
Male54.3%
Average age38.7
Estimated audience size1,085,210
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the 100 metres audience in Germany
Age bracketShare%
16-1920%
20-2919%
30-3923%
40-4923%
50+16%
Fig. 04

Worldwide distribution

5.3%

of the worldwide 100 metres audience comes from Germany.

Worldwide audience distribution share by country for 100 metres
CountryShare
United States20.7%
Germany5.3%
India5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the 100 metres audience in Germany is strongest.

Fig. 05

Top regions by affinity

100 metres fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~50K1.42×
02Sachsen~70K1.36×
03Mecklenburg-Vorpommern~30K1.35×
04Sachsen-Anhalt~40K1.28×
05Thüringen~30K1.21×
06Rheinland-Pfalz~50K0.98×
07Schleswig-Holstein~40K0.95×
08Niedersachsen~100K0.94×
09Saarland~10K0.92×
10Berlin~40K0.91×
11Bremen~8K0.88×
12Baden-Württemberg~100K0.85×
13Nordrhein-Westfalen~200K0.82×
14Hessen~70K0.82×
15Hamburg~20K0.79×
16Bayern~100K0.77×
Fig. 06

Affinity by region

Affinity by region — 100 metres, Germany
0.77×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the 100 metres audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for 100 metres audience
#·InterestCategoryAffinity×
01Mic (media company)Internet & Social Media23.36×
02Guinness World RecordsKids & Family15.13×
03200 metresSports11.80×
04Sprint (running)Sports6.77×
05GratitudePolitics & Society3.97×
06Instant messagingInternet & Social Media2.77×
07DeichmannShopping2.53×
08XInternet & Social Media2.32×
09BasketballSports2.30×
10TikTokInternet & Social Media2.02×
11Current eventsArts & Culture1.93×
12CultureLiterature1.89×
13Social mediaBusiness & Career1.88×
14InstagramInternet & Social Media1.72×
15SmartphonesTechnology & Electronics1.71×
16YouTubeMovies & TV1.65×
17GermanyTravel & Leisure1.64×
18BildNews1.60×
19EuropeTravel & Leisure1.60×
20Consumer electronicsTechnology & Electronics1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the 100 metres audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by 100 metres audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.05×
PatriotismCONSERVATISM1.86×
Social Media UsageJOY1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by 100 metres audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL1.04×
Design AffinityPREMIUM1.19×
IndividualismJOY1.20×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does 100 metres have in Germany?

100 metres has an estimated audience of 1,085,210 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of 100 metres fans?

45.7% of 100 metres fans are female, 54.3% are male, with an average age of 38.7 years.

03

Which brands do 100 metres fans like most?

100 metres fans show strongest brand affinity for Sprint (running) (6.77×), Mic (media company) (23.36×), and 200 metres (11.8×) over the country average.

04

Where do 100 metres fans live in Germany?

100 metres fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do 100 metres fans also like?

Beyond 100 metres itself, the audience over-indexes on Mic (media company) (23.36×), 200 metres (11.8×), Guinness World Records (15.13×), and TikTok (2.02×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in Germany

See 100 metres audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for 100 metres. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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