100 metres Audience in Germany
100 metres has an estimated audience of 1,085,210 people in Germany. 45.7% are female, 54.3% are male, average age 38.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Natural World, Sprint (running), 200 metres, Mic (media company), Guinness World Records.
The average 100 metres fan in Germany is 38.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Natural World, Sprint (running), 200 metres, with strongest over-indexing on Natural World (3.8× the country average). Demographically, the 100 metres audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as Pet Ownership, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of 100 metres fans
| Metric | Value |
|---|---|
| Female | 45.7% |
| Male | 54.3% |
| Average age | 38.7 |
| Estimated audience size | 1,085,210 |
Audience persona
The typical 100 metres fan in Germany is balanced, around 38.7 years old, with strong Pet Ownership tendencies and a notable affinity for Natural World.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 192,967 | 0.81× |
| Bayern | 133,861 | 0.77× |
| Baden-Württemberg | 125,675 | 0.85× |
| Niedersachsen | 101,022 | 0.96× |
| Sachsen | 75,626 | 1.42× |
| Hessen | 64,642 | 0.78× |
| Rheinland-Pfalz | 52,938 | 0.97× |
| Brandenburg | 50,561 | 1.5× |
| Berlin | 43,752 | 0.9× |
| Schleswig-Holstein | 37,013 | 0.95× |
| Sachsen-Anhalt | 36,907 | 1.31× |
| Thüringen | 34,552 | 1.25× |
| Mecklenburg-Vorpommern | 28,875 | 1.39× |
| Hamburg | 18,335 | 0.75× |
| Saarland | 10,886 | 0.82× |
| Bremen | 5,222 | 0.56× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Natural World | 3.8× | Fashion & Accessoires |
| Sprint (running) | 6.77× | Sports |
| 200 metres | 11.8× | Sports |
| Mic (media company) | 23.36× | Internet & Social Media |
| Guinness World Records | 15.13× | Kids & Family |
| TikTok | 2.02× | Internet & Social Media |
| Germany | 1.64× | Travel & Leisure |
| Gratitude | 3.97× | Politics & Society |
| Deichmann | 2.53× | Shopping |
| X | 2.32× | Internet & Social Media |
| Consumer electronics | 1.59× | Technology & Electronics |
| Instant messaging | 2.77× | Internet & Social Media |
| Current events | 1.93× | Arts & Culture |
| 1.72× | Internet & Social Media | |
| Culture | 1.89× | Literature |
| Basketball | 2.3× | Sports |
| YouTube | 1.65× | Movies & TV |
| Social media | 1.88× | Business & Career |
| Bild | 1.6× | News |
| Smartphones | 1.71× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.55 |
| Sustainability | BALANCE | 1.24 |
| Price Sensitivity | PREMIUM | 1.24 |
| Sports Activity | POWER | 1.19 |
| Indulgence | JOY | 1.11 |
| DIY Mentality | THRILL | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.7% |
| Germany | 5.3% |
| India | 5.1% |
See 100 metres audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does 100 metres have in Germany?
100 metres has an estimated audience of 1,085,210 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of 100 metres fans?
45.7% of 100 metres fans are female, 54.3% are male, with an average age of 38.7 years.
Which brands do 100 metres fans like most?
100 metres fans show strongest brand affinity for Natural World (3.8×), Sprint (running) (6.77×), and 200 metres (11.8×) over the country average.
Where do 100 metres fans live in Germany?
100 metres fans in Germany are most concentrated in Nordrhein-Westfalen (reach 192,967), Bayern (reach 133,861), and Baden-Württemberg (reach 125,675). These three regions account for the largest share of the active audience.
What other brands do 100 metres fans also like?
Beyond 100 metres itself, the audience over-indexes on Sprint (running) (6.77×), 200 metres (11.8×), Mic (media company) (23.36×), and Guinness World Records (15.13×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for 100 metres. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.