Guinness World Records Audience in Germany
Guinness World Records has an estimated audience of 407,236 people in Germany. 36.0% are female, 64.0% are male, average age 38.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Natural World, 100 metres, TikTok, Jochen Schweizer, X.
The average Guinness World Records fan in Germany is 38.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Natural World, 100 metres, TikTok, with strongest over-indexing on Natural World (4.44× the country average). Demographically, the Guinness World Records audience skews more male with an average age of 38.8, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Brand
Demographics of Guinness World Records fans
| Metric | Value |
|---|---|
| Female | 36.0% |
| Male | 64.0% |
| Average age | 38.8 |
| Estimated audience size | 407,236 |
Audience persona
The typical Guinness World Records fan in Germany is more male, around 38.8 years old, with strong Patriotism tendencies and a notable affinity for Natural World.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 114,933 | 1.12× |
| Bayern | 96,296 | 1.28× |
| Baden-Württemberg | 79,549 | 1.24× |
| Niedersachsen | 45,967 | 1.01× |
| Hessen | 45,643 | 1.28× |
| Berlin | 26,540 | 1.27× |
| Rheinland-Pfalz | 24,803 | 1.06× |
| Sachsen | 20,110 | 0.88× |
| Schleswig-Holstein | 15,642 | 0.93× |
| Hamburg | 13,343 | 1.26× |
| Brandenburg | 12,342 | 0.85× |
| Thüringen | 9,039 | 0.76× |
| Sachsen-Anhalt | 8,190 | 0.67× |
| Mecklenburg-Vorpommern | 6,478 | 0.72× |
| Saarland | 4,585 | 0.8× |
| Bremen | 3,488 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Natural World | 4.44× | Fashion & Accessoires |
| 100 metres | 13.27× | Sports |
| TikTok | 2.06× | Internet & Social Media |
| Jochen Schweizer | 7.72× | Home & Garden |
| X | 2.35× | Internet & Social Media |
| 1.75× | Internet & Social Media | |
| Bild | 1.84× | News |
| Tagesschau | 1.77× | Movies & TV |
| Instant messaging | 2.59× | Internet & Social Media |
| Sprint (running) | 4.76× | Sports |
| YouTube | 1.71× | Movies & TV |
| Animal | 2.07× | Pets & Animals |
| Deichmann | 2.28× | Shopping |
| Pets | 1.58× | Pets & Animals |
| American football | 2.07× | Sports |
| Politics and social issues | 1.6× | Politics & Society |
| AutoScout24 | 2.07× | Cars & Mobility |
| UEFA Champions League | 1.82× | Sports |
| Electronic music | 1.89× | Music & Radio |
| Edeka | 1.82× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.69 |
| Early Adopter Mentality | POWER | 1.45 |
| Spirituality | BALANCE | 1.34 |
| Pet Ownership | JOY | 1.3 |
| Community Orientation | OPEN | 1.11 |
| Social Media Usage | JOY | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.3% |
| India | 11.8% |
| United Kingdom | 8.5% |
See Guinness World Records audiences in other countries
- Guinness World Records — United States
- Guinness World Records — United Kingdom
- Guinness World Records — France
- Guinness World Records — Italy
- Guinness World Records — Spain
- Guinness World Records — Brazil
- Guinness World Records — Japan
- Guinness World Records — South Korea
- Guinness World Records — India
More Kids & Family audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Guinness World Records have in Germany?
Guinness World Records has an estimated audience of 407,236 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Guinness World Records fans?
36.0% of Guinness World Records fans are female, 64.0% are male, with an average age of 38.8 years.
Which brands do Guinness World Records fans like most?
Guinness World Records fans show strongest brand affinity for Natural World (4.44×), 100 metres (13.27×), and TikTok (2.06×) over the country average.
Where do Guinness World Records fans live in Germany?
Guinness World Records fans in Germany are most concentrated in Nordrhein-Westfalen (reach 114,933), Bayern (reach 96,296), and Baden-Württemberg (reach 79,549). These three regions account for the largest share of the active audience.
What other brands do Guinness World Records fans also like?
Beyond Guinness World Records itself, the audience over-indexes on 100 metres (13.27×), TikTok (2.06×), Jochen Schweizer (7.72×), and X (2.35×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Guinness World Records. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.