Guinness World Records Audience in United States

Guinness World Records logo

Guinness World Records has an estimated audience of 3,967,752 people in United States. 44.4% are female, 55.6% are male, average age 41.0. Top regions: California, Texas, Florida. Top brand affinities: 100 metres, Kansas City Chiefs, Guinness, Instagram, NFL.

The average Guinness World Records fan in United States is 41.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include 100 metres, Kansas City Chiefs, Guinness, with strongest over-indexing on 100 metres (13.83× the country average). Demographically, the Guinness World Records audience skews more male with an average age of 41.0, and over-indexes on personality traits such as Risk Appetite, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Brand

Demographics of Guinness World Records fans

Demographic split for Guinness World Records audience in United States
MetricValue
Female44.4%
Male55.6%
Average age41.0
Estimated audience size3,967,752

Audience persona

The typical Guinness World Records fan in United States is more male, around 41.0 years old, with strong Risk Appetite tendencies and a notable affinity for 100 metres.

Top regions in United States

Top regions ranked by reach for Guinness World Records in United States
RegionReachAffinity
California444,5231.02×
Texas342,3601×
Florida264,7080.99×
New York232,5151.05×
Pennsylvania131,9150.99×
Ohio130,6511.07×
Georgia130,1191.06×
North Carolina120,7721.01×
Illinois116,3420.88×
Michigan101,1590.97×
Virginia98,3121.02×
New Jersey93,8290.93×
Washington92,1751.16×
Tennessee84,2641.06×
Indiana77,0341.06×
Massachusetts71,5460.92×
Arizona71,1920.88×
Missouri68,8221.08×
Maryland60,1960.88×
Colorado60,1000.96×
Wisconsin59,3460.99×
Kentucky57,7391.16×
Minnesota57,4871.01×
South Carolina57,3830.96×
Alabama52,0010.94×
Louisiana49,5120.97×
Oregon48,4971.07×
Oklahoma47,0201.07×
Utah45,9871.29×
Connecticut39,1830.98×
Nevada37,0370.97×
Kansas34,9991.12×
Arkansas33,1251.01×
Iowa32,9431.01×
Mississippi30,7300.94×
Idaho22,3081.12×
Nebraska19,8171×
West Virginia18,5021×
Hawaii16,6060.97×
New Hampshire15,5110.99×
New Mexico15,1090.76×
Maine14,6471.03×
Rhode Island11,4420.91×
Montana11,1051.01×
Washington, District of Columbia10,0170.84×
South Dakota9,8511.07×
Alaska8,7881.04×
North Dakota8,5111.04×
Delaware8,4620.77×
Vermont6,8280.98×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Guinness World Records audience
BrandAffinityCategory
100 metres13.83×Sports
Kansas City Chiefs3.89×Sports
Guinness11.82×Food & Beverages
Instagram1.52×Internet & Social Media
NFL1.67×Sports
Current events1.63×Arts & Culture
YouTube1.53×Movies & TV
X1.66×Internet & Social Media
Photography1.56×Arts & Culture
Fatherhood2.1×Kids & Family
Arrowhead Stadium18.87×Sports
Comedy movies1.63×Movies & TV
Rock music1.59×Music & Radio
Fox News Channel1.54×Movies & TV
Video games1.56×Games
Basketball1.62×Sports
NBC1.71×Movies & TV
Magazines1.64×Literature
Dogs1.58×Pets & Animals
CBS1.95×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Guinness World Records audience
TraitClusterScore
Risk AppetiteTHRILL2.26
ExtroversionTHRILL1.44
Luxury OrientationPREMIUM1.31
IndividualismJOY1.27
Convenience OrientationPREMIUM1.22
Urban LifestyleOPEN1.2

Worldwide distribution

Worldwide audience distribution share by country for Guinness World Records
CountryShare
United States35.3%
India11.8%
United Kingdom8.5%

See Guinness World Records audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Guinness World Records have in United States?

Guinness World Records has an estimated audience of 3,967,752 people in United States, concentrated in California and Texas.

What is the gender split and age of Guinness World Records fans?

44.4% of Guinness World Records fans are female, 55.6% are male, with an average age of 41.0 years.

Which brands do Guinness World Records fans like most?

Guinness World Records fans show strongest brand affinity for 100 metres (13.83×), Kansas City Chiefs (3.89×), and Guinness (11.82×) over the country average.

Where do Guinness World Records fans live in United States?

Guinness World Records fans in United States are most concentrated in California (reach 444,523), Texas (reach 342,360), and Florida (reach 264,708). These three regions account for the largest share of the active audience.

What other brands do Guinness World Records fans also like?

Beyond Guinness World Records itself, the audience over-indexes on Kansas City Chiefs (3.89×), Guinness (11.82×), Instagram (1.52×), and NFL (1.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Guinness World Records. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.