Rascasse Audience Intelligence

Arrowhead Stadium Audience in United States

A data profile of the people who buy, follow and care about Arrowhead Stadium in United States — modelled from more than twelve digital signal sources. Arrowhead Stadium has an estimated audience of 781,424 people in United States.

#67among Stadium in United States#2632among POI in United States#2601in Sports

The average Arrowhead Stadium fan in United States is 37.7 years old, more male, and lives primarily in Missouri.

The audience is concentrated in Missouri, Texas, Kansas.

Top brand affinities include Guinness World Records, Aaron Rodgers, Sporting Kansas City, with strongest over-indexing on Guinness World Records (18.87× the country average).

Demographically, the Arrowhead Stadium audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Arrowhead Stadium fan in United States is more male, around 37.7 years old, with strong Patriotism tendencies and a notable affinity for Guinness World Records.

Category: Sports · Type: POI · Subtype: Stadium

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Arrowhead Stadium profile in United States.

Audience size
781K
in United States
Gender
37.9%♀
62.1% male
Age
37.7
average years
Country rank
#27882
POI in United States
Fig. 01

Search interest · 12-month trend

+190%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Arrowhead Stadium fans

37.9% are female, 62.1% are male, average age 37.7.

Fig. 02

Gender split

37.9%
Female
62.1%
Male
Demographic split for Arrowhead Stadium audience in United States
MetricValue
Female37.9%
Male62.1%
Average age37.7
Estimated audience size781,424
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Arrowhead Stadium audience in United States
Age bracketShare%
16-1924%
20-2920%
30-3919%
40-4919%
50+18%
Fig. 04

Worldwide distribution

93.1%

of the worldwide Arrowhead Stadium audience comes from United States.

Worldwide audience distribution share by country for Arrowhead Stadium
CountryShare
United States93.1%
Canada1.2%
France0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Arrowhead Stadium audience in United States is strongest.

Fig. 05

Top regions by affinity

Arrowhead Stadium fans by region: top regions in United States
#RegionReachAffinity×
01Kansas~50K8.19×
02Missouri~90K6.99×
03Nebraska~20K4.25×
04Iowa~20K2.37×
05Arkansas~8K1.27×
06South Dakota~2K1.21×
07Oklahoma~10K1.19×
08Colorado~10K0.94×
09Illinois~20K0.92×
10North Dakota~1K0.79×
11Texas~50K0.76×
12Minnesota~8K0.75×
13Indiana~10K0.74×
14Maryland~10K0.72×
15New Jersey~10K0.70×
16Washington, District of Columbia~2K0.69×
17Montana~1K0.66×
18Florida~30K0.65×
19Ohio~20K0.65×
20Kentucky~6K0.65×
21New Mexico~3K0.65×
22Delaware~1K0.65×
23Wisconsin~8K0.64×
24Nevada~5K0.64×
25Michigan~10K0.63×
26Arizona~10K0.63×
27Virginia~10K0.62×
28Alaska~1K0.62×
29Vermont<1K0.62×
30Pennsylvania~20K0.61×
31New York~30K0.60×
32Louisiana~6K0.60×
33Connecticut~5K0.60×
34Utah~4K0.60×
35Rhode Island~1K0.60×
36Mississippi~4K0.59×
37California~50K0.58×
38Idaho~2K0.58×
39Tennessee~9K0.57×
40New Hampshire~2K0.56×
41Massachusetts~8K0.55×
42West Virginia~2K0.55×
43Hawaii~2K0.55×
44North Carolina~10K0.54×
45Maine~2K0.54×
46Georgia~10K0.53×
47South Carolina~6K0.53×
48Alabama~6K0.52×
49Washington~8K0.50×
50Oregon~4K0.48×
Fig. 06

Affinity by region

Affinity by region — Arrowhead Stadium, United States
0.48×1.00×8.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Arrowhead Stadium audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Arrowhead Stadium audience
#·InterestCategoryAffinity×
01Sporting Kansas CitySports32.49×
02Guinness World RecordsKids & Family18.87×
03Yankee StadiumSports16.05×
04DollywoodTravel & Leisure15.79×
05Peyton ManningSports8.90×
06Kansas City RoyalsSports8.47×
07Cold Stone CreameryFood & Beverages7.46×
08Aaron RodgersSports7.35×
09Hy-VeeShopping6.51×
10Dak PrescottSports5.40×
11OzarksMovies & TV5.24×
12Diaper bagKids & Family3.74×
13Kansas City ChiefsSports3.51×
14CBS SportsMovies & TV2.71×
15Planet FitnessSports2.31×
16MSNNews2.24×
17Pizza HutFood & Beverages2.01×
18SubwayFood & Beverages1.78×
19BarsTravel & Leisure1.66×
20RecreationTravel & Leisure1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Arrowhead Stadium audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Arrowhead Stadium audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.91×
Community OrientationOPEN1.82×
Convenience OrientationPREMIUM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Arrowhead Stadium audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.66×
MindfulnessBALANCE0.80×
Luxury OrientationPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Arrowhead Stadium have in United States?

Arrowhead Stadium has an estimated audience of 781,424 people in United States, concentrated in Missouri and Texas.

02

What is the gender split and age of Arrowhead Stadium fans?

37.9% of Arrowhead Stadium fans are female, 62.1% are male, with an average age of 37.7 years.

03

Which brands do Arrowhead Stadium fans like most?

Arrowhead Stadium fans show strongest brand affinity for Guinness World Records (18.87×), Aaron Rodgers (7.35×), and Sporting Kansas City (32.49×) over the country average.

04

Where do Arrowhead Stadium fans live in United States?

Arrowhead Stadium fans in United States are most concentrated in Missouri (reach ~90K), Texas (reach ~50K), and Kansas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Arrowhead Stadium fans also like?

Beyond Arrowhead Stadium itself, the audience over-indexes on Aaron Rodgers (7.35×), Sporting Kansas City (32.49×), Dollywood (15.79×), and Cold Stone Creamery (7.46×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Arrowhead Stadium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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