Arrowhead Stadium Audience in United States

Arrowhead Stadium logo

Arrowhead Stadium has an estimated audience of 819,714 people in United States. 43.0% are female, 57.0% are male, average age 40.1. Top regions: Missouri, Texas, California. Top brand affinities: Israel, Goop, Vocal harmony, Grinch, 3D printing.

The average Arrowhead Stadium fan in United States is 40.1 years old, more male, and lives primarily in Missouri. The audience is concentrated in Missouri, Texas, California. Top brand affinities include Israel, Goop, Vocal harmony, with strongest over-indexing on Israel (1.96× the country average). Demographically, the Arrowhead Stadium audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Community Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: POI · Subtype: Stadium

Demographics of Arrowhead Stadium fans

Demographic split for Arrowhead Stadium audience in United States
MetricValue
Female43.0%
Male57.0%
Average age40.1
Estimated audience size819,714

Audience persona

The typical Arrowhead Stadium fan in United States is more male, around 40.1 years old, with strong Community Orientation tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Arrowhead Stadium in United States
RegionReachAffinity
Missouri90,9866.89×
Texas63,3530.9×
California59,6750.66×
Kansas53,1528.23×
Florida41,1700.74×
New York31,3310.68×
Illinois24,4600.9×
Iowa17,0852.53×
Pennsylvania16,5370.6×
New Jersey16,1650.78×
Ohio14,8930.59×
Georgia14,8150.59×
North Carolina14,3950.58×
Virginia13,2230.66×
Michigan12,9510.6×
Nebraska12,4053.02×
Colorado12,0420.93×
Arizona11,6940.7×
Oklahoma11,2071.23×
Maryland10,9660.78×
Indiana9,7950.65×
Tennessee9,6150.58×
Massachusetts9,0080.56×
Arkansas8,8151.31×
Washington8,3920.51×
Minnesota8,2860.71×
Wisconsin6,8830.56×
Louisiana6,7660.64×
South Carolina6,7150.54×
Kentucky6,4510.63×
Alabama6,0410.53×
Nevada5,4760.69×
Connecticut5,1050.62×
Utah4,4120.6×
Oregon4,4060.47×
Mississippi3,7480.55×
New Mexico2,4400.59×
Idaho2,0940.51×
South Dakota2,0401.08×
West Virginia1,6380.43×
Washington, District of Columbia1,5920.65×
Hawaii1,5890.45×
New Hampshire1,4670.45×
Rhode Island1,3570.52×
Maine1,2870.44×
Montana1,2780.56×
Delaware1,2590.56×
North Dakota1,1090.66×
Wyoming7060.58×
Alaska6220.35×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Arrowhead Stadium audience
BrandAffinityCategory
Israel1.96×Travel & Leisure
Goop3.87×Internet & Social Media
Vocal harmony2.98×Music & Radio
Grinch2.54×Movies & TV
3D printing1.6×Technology & Electronics
Governor of Michigan4.42×Politics & Society
UK garage3.07×Music & Radio
JDSU1.58×Business & Career
Pro-Ject2.03×Music & Radio
Noodle (Gorillaz)1.77×Music & Radio
Jesse Plemons1.69×Movies & TV
Sinister (band)8.43×Music & Radio
Wok2.92×Food & Beverages
Kerang2.91×Travel & Leisure
Charlamagne Tha God3.95×Movies & TV
headspace3.62×Health
TV Fanatic4.1×Movies & TV
No Escape (1994 film)4.34×Movies & TV
Mathcore2.94×Music & Radio
Hipster3.49×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Arrowhead Stadium audience
TraitClusterScore
Community OrientationOPEN1.42
PatriotismCONSERVATISM1.09
Price SensitivityPREMIUM0.99
Family OrientationCONSERVATISM0.98
Convenience OrientationPREMIUM0.98
ExtroversionTHRILL0.96

Worldwide distribution

Worldwide audience distribution share by country for Arrowhead Stadium
CountryShare
United States92.9%
Canada1.1%
Germany0.9%

See Arrowhead Stadium audiences in other countries

More Stadium audiences in United States

Frequently asked questions

How many fans does Arrowhead Stadium have in United States?

Arrowhead Stadium has an estimated audience of 819,714 people in United States, concentrated in Missouri and Texas.

What is the gender split and age of Arrowhead Stadium fans?

43.0% of Arrowhead Stadium fans are female, 57.0% are male, with an average age of 40.1 years.

Which brands do Arrowhead Stadium fans like most?

Arrowhead Stadium fans show strongest brand affinity for Israel (1.96×), Goop (3.87×), and Vocal harmony (2.98×) over the country average.

Where do Arrowhead Stadium fans live in United States?

Arrowhead Stadium fans in United States are most concentrated in Missouri (reach 90,986), Texas (reach 63,353), and California (reach 59,675). These three regions account for the largest share of the active audience.

What other brands do Arrowhead Stadium fans also like?

Beyond Arrowhead Stadium itself, the audience over-indexes on Goop (3.87×), Vocal harmony (2.98×), Grinch (2.54×), and 3D printing (1.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Arrowhead Stadium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.