Rascasse Audience Intelligence

Dollywood Audience in United States

A data profile of the people who buy, follow and care about Dollywood in United States — modelled from more than twelve digital signal sources. Dollywood has an estimated audience of 2,023,718 people in United States.

#1099among POI in United States#1103in Travel & Leisure

The average Dollywood fan in United States is 44.4 years old, more female, and lives primarily in Tennessee.

The audience is concentrated in Tennessee, North Carolina, Georgia.

Top brand affinities include Sports Authority Field at Mile High, Castles N' Coasters, Dolly Parton, with strongest over-indexing on Sports Authority Field at Mile High (56.4× the country average).

Demographically, the Dollywood audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dollywood fan in United States is more female, around 44.4 years old, with strong Patriotism tendencies and a notable affinity for Sports Authority Field at Mile High.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dollywood profile in United States.

Audience size
2M
in United States
Gender
66.7%♀
33.3% male
Age
44.4
average years
Country rank
#14103
POI in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dollywood fans

66.7% are female, 33.3% are male, average age 44.4.

Fig. 02

Gender split

66.7%
Female
33.3%
Male
Demographic split for Dollywood audience in United States
MetricValue
Female66.7%
Male33.3%
Average age44.4
Estimated audience size2,023,718
Fig. 03

Age distribution

Ø 44.4
average years
Age distribution of the Dollywood audience in United States
Age bracketShare%
16-198%
20-2916%
30-3921%
40-4924%
50+31%
Fig. 04

Worldwide distribution

79.4%

of the worldwide Dollywood audience comes from United States.

Worldwide audience distribution share by country for Dollywood
CountryShare
United States79.4%
United Kingdom5.6%
Canada2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dollywood audience in United States is strongest.

Fig. 05

Top regions by affinity

Dollywood fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~600K14.09×
02Kentucky~60K2.54×
03South Carolina~70K2.17×
04Alabama~60K2.06×
05West Virginia~20K2.01×
06North Carolina~100K1.99×
07Georgia~100K1.75×
08Mississippi~20K1.49×
09Virginia~60K1.16×
10Indiana~40K1.12×
11Louisiana~30K1.07×
12Ohio~60K0.90×
13Arkansas~10K0.83×
14Florida~100K0.75×
15Michigan~40K0.74×
16Missouri~20K0.73×
17Pennsylvania~50K0.70×
18Illinois~50K0.70×
19Wisconsin~20K0.63×
20Delaware~3K0.61×
21Oklahoma~10K0.59×
22Iowa~10K0.58×
23Maryland~20K0.57×
24Maine~4K0.55×
25New Hampshire~4K0.53×
26Utah~9K0.51×
27Kansas~8K0.51×
28South Dakota~2K0.49×
29North Dakota~2K0.49×
30Vermont~2K0.49×
31Washington, District of Columbia~3K0.48×
32Nebraska~5K0.46×
33Rhode Island~3K0.45×
34Texas~80K0.44×
35Montana~2K0.44×
36New Jersey~20K0.43×
37Minnesota~10K0.43×
38Idaho~4K0.43×
39Alaska~2K0.43×
40Connecticut~8K0.42×
41Massachusetts~20K0.41×
42Colorado~10K0.41×
43Oregon~9K0.40×
44New Mexico~4K0.39×
45New York~40K0.38×
46Arizona~20K0.38×
47Washington~10K0.36×
48Nevada~7K0.34×
49California~60K0.29×
50Hawaii~3K0.29×
Fig. 06

Affinity by region

Affinity by region — Dollywood, United States
0.29×1.00×14.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dollywood audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dollywood audience
#·InterestCategoryAffinity×
01Oracle ArenaSports91.06×
02Castles N' CoastersBrand73.64×
03Great Escape (amusement park)Travel & Leisure63.71×
04Funtown Splashtown USABrand60.63×
05Sports Authority Field at Mile HighSports56.40×
06Woodland Park ZooTravel & Leisure53.67×
07Gavin Brown's EnterpriseArts & Culture53.40×
08Zoo MiamiTravel & Leisure48.92×
09Denver ZooTravel & Leisure45.38×
10Magic Springs and Crystal FallsPOI45.20×
11Point Defiance Zoo & AquariumTravel & Leisure44.66×
12Los Angeles ZooTravel & Leisure43.15×
13Henry Doorly Zoo and AquariumTravel & Leisure42.32×
14Indianapolis ZooTravel & Leisure41.47×
15Holiday World & Splashin' SafariTravel & Leisure37.17×
16CarowindsTravel & Leisure35.69×
17SchlitterbahnBusiness & Career23.49×
18Roy CooperPolitics & Society17.21×
19Pigeon Forge, TennesseeTravel & Leisure14.67×
20Dolly PartonMusic & Radio10.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dollywood audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dollywood audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.89×
SpiritualityBALANCE1.69×
Community OrientationOPEN1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dollywood audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.81×
Luxury OrientationPREMIUM0.92×
Quality AwarenessPREMIUM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dollywood have in United States?

Dollywood has an estimated audience of 2,023,718 people in United States, concentrated in Tennessee and North Carolina.

02

What is the gender split and age of Dollywood fans?

66.7% of Dollywood fans are female, 33.3% are male, with an average age of 44.4 years.

03

Which brands do Dollywood fans like most?

Dollywood fans show strongest brand affinity for Sports Authority Field at Mile High (56.4×), Castles N' Coasters (73.64×), and Dolly Parton (10.67×) over the country average.

04

Where do Dollywood fans live in United States?

Dollywood fans in United States are most concentrated in Tennessee (reach ~600K), North Carolina (reach ~100K), and Georgia (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Dollywood fans also like?

Beyond Dollywood itself, the audience over-indexes on Castles N' Coasters (73.64×), Dolly Parton (10.67×), Zoo Miami (48.92×), and Great Escape (amusement park) (63.71×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Dollywood audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dollywood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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