Dollywood Audience in United States

Dollywood logo

Dollywood has an estimated audience of 2,023,718 people in United States. 66.7% are female, 33.3% are male, average age 44.4. Top regions: Tennessee, North Carolina, Georgia. Top brand affinities: Sports Authority Field at Mile High, Castles N' Coasters, Dolly Parton, Zoo Miami, Great Escape (amusement park).

The average Dollywood fan in United States is 44.4 years old, more female, and lives primarily in Tennessee. The audience is concentrated in Tennessee, North Carolina, Georgia. Top brand affinities include Sports Authority Field at Mile High, Castles N' Coasters, Dolly Parton, with strongest over-indexing on Sports Authority Field at Mile High (56.4× the country average). Demographically, the Dollywood audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Dollywood fans

Demographic split for Dollywood audience in United States
MetricValue
Female66.7%
Male33.3%
Average age44.4
Estimated audience size2,023,718

Audience persona

The typical Dollywood fan in United States is more female, around 44.4 years old, with strong Risk Appetite tendencies and a notable affinity for Sports Authority Field at Mile High.

Top regions in United States

Top regions ranked by reach for Dollywood in United States
RegionReachAffinity
Tennessee484,68311.94×
North Carolina134,1472.2×
Georgia119,1501.91×
Florida109,5350.8×
Texas83,5040.48×
South Carolina69,9172.3×
California69,2140.31×
Kentucky68,1662.69×
Virginia62,0561.26×
Alabama59,3032.1×
Ohio58,6100.94×
Pennsylvania50,9970.75×
Illinois50,8880.75×
New York45,6800.4×
Indiana44,6301.21×
Michigan42,1250.8×
Louisiana30,9151.18×
Mississippi25,4761.53×
Missouri25,0910.77×
New Jersey23,9790.47×
Maryland20,3290.58×
Wisconsin20,0340.66×
West Virginia19,6362.08×
Massachusetts17,3770.44×
Arizona16,1350.39×
Washington15,1000.37×
Arkansas14,4500.87×
Oklahoma14,1320.63×
Colorado13,8630.43×
Minnesota13,0950.45×
Iowa10,0010.6×
Oregon9,6140.41×
Utah9,2010.51×
Connecticut8,8230.43×
Kansas8,4400.53×
Nevada6,7530.35×
Nebraska4,5810.45×
Idaho4,1100.4×
New Hampshire4,0750.51×
Maine3,9440.54×
New Mexico3,7010.36×
Delaware3,3850.61×
Washington, District of Columbia2,9180.48×
Rhode Island2,7810.43×
Montana2,3060.41×
Hawaii2,1080.24×
South Dakota2,0810.44×
North Dakota1,6820.4×
Vermont1,5500.44×
Alaska1,4580.34×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dollywood audience
BrandAffinityCategory
Sports Authority Field at Mile High56.4×Sports
Castles N' Coasters73.64×
Dolly Parton10.67×Music & Radio
Zoo Miami48.92×Travel & Leisure
Great Escape (amusement park)63.71×Travel & Leisure
Pigeon Forge, Tennessee14.67×Travel & Leisure
Funtown Splashtown USA60.63×
Denver Zoo45.38×Travel & Leisure
Oracle Arena91.06×Sports
Woodland Park Zoo53.67×Travel & Leisure
Carowinds35.69×Travel & Leisure
Holiday World & Splashin' Safari37.17×Travel & Leisure
Henry Doorly Zoo and Aquarium42.32×Travel & Leisure
Gavin Brown's Enterprise53.4×Arts & Culture
Point Defiance Zoo & Aquarium44.66×Travel & Leisure
Indianapolis Zoo41.47×Travel & Leisure
Schlitterbahn23.49×Business & Career
Los Angeles Zoo43.15×Travel & Leisure
Magic Springs and Crystal Falls45.2×
Six Flags White Water47.15×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dollywood audience
TraitClusterScore
Risk AppetiteTHRILL2.22
Luxury OrientationPREMIUM1.47
DIY MentalityTHRILL1.45
Community OrientationOPEN1.43
Price SensitivityPREMIUM1.42
ExtroversionTHRILL1.32

Worldwide distribution

Worldwide audience distribution share by country for Dollywood
CountryShare
United States79.5%
United Kingdom5.6%
Canada2.6%

See Dollywood audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Dollywood have in United States?

Dollywood has an estimated audience of 2,023,718 people in United States, concentrated in Tennessee and North Carolina.

What is the gender split and age of Dollywood fans?

66.7% of Dollywood fans are female, 33.3% are male, with an average age of 44.4 years.

Which brands do Dollywood fans like most?

Dollywood fans show strongest brand affinity for Sports Authority Field at Mile High (56.4×), Castles N' Coasters (73.64×), and Dolly Parton (10.67×) over the country average.

Where do Dollywood fans live in United States?

Dollywood fans in United States are most concentrated in Tennessee (reach 484,683), North Carolina (reach 134,147), and Georgia (reach 119,150). These three regions account for the largest share of the active audience.

What other brands do Dollywood fans also like?

Beyond Dollywood itself, the audience over-indexes on Castles N' Coasters (73.64×), Dolly Parton (10.67×), Zoo Miami (48.92×), and Great Escape (amusement park) (63.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dollywood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.